How to Provide Compelling User Experience for Enterprise Communications

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“User experience” has become a watchword among enterprise stakeholders who hope to get a handle on the BYOD revolution. The basic question is: Can enterprises give their end users an experience that matches consumer-grade products in terms of interface, ease of use, and functionality, so that users are more willing to adopt clients and applications that deliver the level of security and compliance that enterprises require, while still getting an enjoyable and productive user experience? This session will feature designers and consultants discussing what enterprise users want and what vendors can deliver. You’ll come away with an understanding of how you can provide a compelling user experience that still meets your enterprise’s requirements. http://enterprise.alcatel-lucent.com/ http://myplanet.io

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How to Provide Compelling User Experience for Enterprise Communications

  1. 1. Providing a Compelling User Experience for Enterprise Communications Moderator: Eric Krapf, Editor & Lead Blogger, NoJitter.com Panelists: Ramy Nassar, Director, Telecom Services, Myplanet Dr. Jack Jachner, VP BizDev, Alcatel-Lucent Enterprise
  2. 2. 3 COPYRIGHT © 2013 ALCATEL-LUCENT. ALLRIGHTS RESERVED. AGENDA 1. User Experience (UX) as a Differentiator 2. Putting Users at the Centre of Design 3. Myplanet – Empowering Great Digital Products 4. Alcatel-Lucent Enterprise: UX Transformation From Connection to Conversation 5. Conclusion | Q&A
  3. 3. WHY USER EXPERIENCE IS IMPORTANT • Good user experience “Energizes” - leads to … – Active/productive employees = Positive attitude – Using the apps you can control – Extends working environment – Creation of personal cloud CAUSE CHANGE AND LEAD, ACCEPT CHANGE AND SURVIVE, RESIST CHANGE AND DIE - RAY NOORDA – Ex CEO NOVELL
  4. 4. USE TABLET TO WORK AT HOME - Forrester “EARLY ADOPTERS” - Colborn COMMIT TO MEMORY WHAT YOU SEE AND DO - Bruner 68% 10% 80%
  5. 5. WHAT CUSTOMERS ARE TELLING US • Need to meet the user (Consumer) expectation • Need to provide a great Quality of Experience everywhere • Need to leverage what they have to get to where they want to be
  6. 6. MyPlanet Digital
  7. 7. THE QUICK DETAILS:
  8. 8. Alcatel-Lucent Enterprise A case study in User Experience transformation • OpenTouch Conversation user experience
  9. 9. TWO DISTINCT “CORE” USER TYPES OPENTOUCH CONNECTION OPENTOUCH CONVERSATION Ad-hoc & sch conferencing 3 BYOD / BYO UC 5 Session shift Loose coupling 6 Likely MS-Lync Office integration 4 Mobile in-tandem 5 PC control (+IM/Pres) 6 Any device 1 Strong MM collaboration 2 Likely Msft Office integration 4 Desk phone 1 Groupware telephony 2 Scheduled conferencing 3 OPENTOUCH Connections Conversations DEVICE CENTRIC WORK-STYLE USER CENTRIC WORK-STYLE
  10. 10. 1 START SHIFT SHARE ONE CONVERSATION: ONE SINGLE COMMUNICATIONS ENVIRONMENT WHAT USERS WANT - CONVERSATION ANYWHERE MULTI-PARTY, MULTI-DEVICE MULTIMEDIA EXPERIENCE 2 3
  11. 11. ULTIMATE CHOICE AND CONTROL ANY-TO-ANY SEAMLESS “RAPID SESSION SHIFT” WIRED WIRELESS TRUSTED UNTRUSTED Internet 3G/LTE Wi-Fi 3G/LTE COMPANY PROVIDED BYOD Apple
  12. 12. THE NEW FACES OF CONVERSATIONQ1/Q2 + REX 1# WebRTC OTC PC OTC NEW DESKPHONE EXPERIENCES NEW BOYD EXPERIENCES NEW DESKTOP EXPERIENCES
  13. 13. OpenTouch Conversation on iPad
  14. 14. OpenTouch Conversation MyIC Phone
  15. 15. OpenTouch Conversation on PC & Smartphone
  16. 16. DELIVERING THE SEAMLESS USER EXPERIENCE APPLICATION FLUENT NETWORK ENABLING THE HIGH QUALITY EXPERIENCE, REDUCING COST AND COMPLEXITY • Unified Access • Unified Management • Built-in BYOD • Application Fluency APPLICATION FLUENT NETWORK AUTOMATED CONTROL STREAMLINED OPERATIONS RESILIENT ARCHITECTURE
  17. 17. EMPOWER THE CONVERSATION
  18. 18. USER EXPERIENCE TRANSFORMATION USER-CENTRIC MULTIPARTY MULTIDEVICE MULTIMEDIA EXPERIENCE USER EXPERIENCE ACCELERATES ADOPTION ULTIMATE CHOICE AND CONTROL ANY DEVICE, NETWORK, ANYWHERE SMOOTH MIGRATION FOR WHOLE POPULATION LEVERAGE YOUR INVESTMENTS
  19. 19. www.linkedin.com - Group Alcatel-Lucent Enterprise www.twitter.com/ALUEnterprise www.facebook.com/ALUEnterprise www.youtube.com/user/enterpriseALU www.slideshare.net/tagged/Enterprise www.storify.com/ALUEnterprise FOLLOW US ON

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