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4 ways to deliver a Connected Digital Guest Experience - Hospitality

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Are outdated communications impacting your guest's experience? The right hospitality technology can create a personalized experience. Own an environment that makes every guest feel unique and deliver a consistent connected experience across all devices -
it'll keep them coming back!
You can learn more here: http://enterprise.alcatel-lucent.com/site/?content=Hospitality&page=360-guest-experience

Published in: Travel
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4 ways to deliver a Connected Digital Guest Experience - Hospitality

  1. 1. HOTEL OK Sources: 1 SmartBrief Poll: Mobile Guests Survey 2014-2015 2 hotelexecutive.com: The Rise and Rise of Mobility and its Use by Hotel Guests 3 Smith Micro North America Survey, 2014 4 emarketer: For Hotels, Mobile Offers a Plethora of Options Stay Connected How do you meet the digital traveler’s expectations? Make Every Guest Experience Special Learn more about guest experience enterprise.alcatel-lucent.com is a domain name of Alcatel-Lucent. Alcatel-Lucent and the Alcatel-Lucent Enterprise logo are trademarks of Alcatel-Lucent. To view other trademarks used by affiliated companies of ALE Holding, visit enterprise.alcatel-lucent.com/trademarks. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Neither ALE Holding nor any of its affiliates assumes any responsibility for inaccuracies contained herein. (December 2015) Technology in Hospitality Today’s hospitality market is more competitive than ever. Guests have growing digital expectations that are shaping the entire industry. > And expectations before their arrival > Offer them an adapted, unique experience > Serve guests in transit of all guests travel with two devices, 40% with three or more devices.1 62% 75% of travelers prefer to purchase or reserve hotel guest services via mobile device rather than face-to-face.3 A communication environment that makes every guest feel unique and connected will keep them coming back. 4 steps to delivering a Connected Digital Guest Experience PRE-ARRIVAL ENGAGEMENT DISCOVER NEEDS STAY CONNECTED PERSONALIZE 1 > Instant access to services from guest devices > Grow RevPAR by making mobile services available > Let guests order anything from anywhere in the hotel GUEST BYOD HOTEL SERVICES FULL CONNECTIVITY ACCESSIBILITY 2 > Digital hotel services and promotion on room device > Save guest preferences for the next stay and loyalty programs > Full environment control via automation integration SMART GUESTROOMS DIGITAL SERVICES AUTOMATION INTELLIGENCE 3 > Provide hotel services on guest devices > Accelerate room availability and check-in > Engage and serve mobile guests instantly MOBILE ENGAGMENT MOBILE ORDERS MOBILE SERVICE MOBILE OPERATIONS 4 Mobile bookings on travel websites are growing faster than desktop, at 20% versus 2%.2 Mobile website use climbed from 60% to 72%.4 2015 has brought a rise in personalized services and tailored content.

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