Household appliances market in china market brief

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Household appliances market in china market brief

  1. 1. HOUSEHOLD APPLIANCESMARKET IN CHINA Market Brief Beijing Zeefer Consulting Ltd. October 2011
  2. 2. Authorized by:Beijing Zeefer Consulting Ltd.Company Site:http://www.Zeefer.orgOnline Store of China Industry Reports:http://www.AllChinaReports.comBeijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter,"Zeefer") provide this publication with the greatest possible care.Nevertheless, Zeefer makes no guarantee whatsoever regarding theaccuracy, utility, or certainty of the information in this publication.Further, Zeefer disclaims any and all responsibility for damages thatmay result from the use or non-use of the information in thispublication.The information in this publication may be incomplete and/or maydiffer in expression from other information in elsewhere by othermeans. The information contained in this publication may also bechanged or removed without prior notice.
  3. 3. About Zeefer ConsultingBeijing Zeefer Consulting Ltd. is a professional consulting firm focusing on providing Chinamarket research, China market entry strategy and industrial intelligence information services.ZEEFER was founded in 2002, located in Beijing, China.ZEEFER’s research service includes: CHINA MARKET ENTRY RESEARCHIt is market entry guidance for target products, providing essential China market information,assisting clients to enter China market and expand market share in China. This researchservice extensively covers main industry products and consumer products. CUSTOMIZED MARKET RESEARCHProviding on demand market research service, it is focusing on assisting clients to solve theindividual issues when they are interested in China market. Usually the research contentscovering product viability, competition analysis, market size, sales channel, administrationissues, market trends, industry policies, market entry issues, etc. CHINA IMPORTED AND EXPORTED COMMODITIES RESEARCHProviding import and export data analysis for target products, a direct view to describe importand export trend by plenty figures and tables. Contrasting the trade data in different countries,origins, destinations and trade modes. To discover the fact and reason behind the trendchanges. FINDING CHINESE PARTNERSTo assist clients in finding the right potential partners, connecting clients with potential buyers,distributors, agents, importers and exporters, administrative organizations and competitors inChina. CHINA INDUSTRY PROFILES500+ yearly updated industry profiles on 500+ Chinese industries. The profiles presentoverview for each of these industries by providing concise analyses and 3 years key data.These profiles reflect the position of foreign enterprises and show the regional differencesacross China in each of the industries. CHINA MARKET REPORTSThis series includes more than 200 market research reports on over 200 market sectors inChina. Contents of these reports consist of market size, market share & structure, hotdomestic regions, top 10 enterprises, import & export, key statistical data and industrystandards. All the market reports are yearly updated.For more information please visit:Company Site: www.Zeefer.orgChina Industry Reports: www.AllChinaReports.com
  4. 4. TABLE OF CONTENTHousehold Refrigerator & Freezer Market in China .........................................................1Household Electric Fan Market in China............................................................................4Household Electric Kitchen Appliances Market in China .................................................7Household Electric Cleaning Appliances Market in China .............................................10Household Electric Beauty & Health-Care Device Market in China..............................13Household Audio Equipment Market in China ................................................................16Air Conditioner Market in China ......................................................................................19Lighting Equipment Market in China ...............................................................................22Television, DVD & Video Equipment Market in China ...................................................25Watch, Clock & Timing Instruments Market in China ...................................................28
  5. 5. www.AllChinaReports.com Industry Reports & Market Research HOUSEHOLD REFRIGERATOR & FREEZER MARKET IN CHINAChina household refrigerator & freezer market size exceeded RMB 100billion in 2009, a growth of more than 15% on a year-on-year basis,according to Zeefer Consultings research report - China HouseholdRefrigerator & Freezer Market Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 65 foreign enterprises above designated size engaged inthe household refrigerator & freezer industry, accounting for more than20% of all household refrigerator & freezer enterprises above designatedsize across China. All foreign household refrigerator & freezer enterprisesachieved a profit of more than RMB 1 billion in all, accounting for morethan 25% of the total profit in this industry. Foreign householdrefrigerator & freezer enterprises achieved a profit margin of more than4%, almost same with the industry average, and they achieved a ratio ofreturn on assets of more than 7%, higher than the industry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the household refrigerator & freezer industry achieved a salesrevenue of more than RMB 150 billion in all. In the household refrigerator& freezer industry, more than 250 enterprises were above designated size,an increase of more than 15% on a year-on-year basis. On an annualaverage, employees in household refrigerator & freezer industry weremore than 150,000, an increase of more than 2% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inhousehold refrigerator & freezer industry across China achieved a profitBeijing Zeefer Consulting Ltd. -1-
  6. 6. www.AllChinaReports.com Industry Reports & Market Researchof more than RMB 6 billion in all, a growth of more than 70% on ayear-on-year basis. On average, enterprises achieved a profit margin ofmore than 4%. In 2009, more than 45 enterprises in this industry suffereda loss. and the loss from them added up to RMB 269.6 million.In terms of household refrigerator & freezer import and export, in 2010,the value of imported household refrigerator & freezer products in Chinawas more than USD 50 million, Shanghai, Guangdong and Jiangsu rankedtop 3 domestic destinations in imports, and the value of imports in thesethree regions added up to USD 40.6 million, accounting for more than75% of the gross imports across China. In 2010, the gross export ofhousehold refrigerator & freezer products exceeded USD 3 billion,Guangdong, Jiangsu and Zhejiang ranked top 3 as domestic origins,exports from these origins added up to USD 2.5 billion, accounting formore than 70% of the gross export across China.In terms of the market share in China, top 10 leading enterprises inhousehold refrigerator & freezer industry won a market share of morethan 70% in all in terms of the sales revenue, and the top leadingenterprise gained a market share of more than 30% (source: data for 2008).In terms of the market position of imported household refrigerator &freezer products, in 2009, imported products won a market share of 0.2%in the household refrigerator & freezer market across China.Data Source:China Household Refrigerator & Freezer Market ReportRelated Industry Reports:China Household Refrigerator & Freezer Industry ProfileChina Electric Machines & Apparatuses Mfg. Industry ProfileChina Household Electric Appliances Mfg. Industry ProfileBeijing Zeefer Consulting Ltd. -2-
  7. 7. www.AllChinaReports.com Industry Reports & Market ResearchChina Domestic Appliances Industry ProfileChina Air Conditioner Market ReportChina Household Electric Kitchen Appliances Market ReportChina Household Beauty & Health-Care Device Market ReportChina Household Electric Fan Market ReportChina Household Electric Cleaning Appliances Market Report中国家庭用冷蔵機器業界レポート中国電気機械器具製造業界レポート中国家電製品業界レポートBeijing Zeefer Consulting Ltd. -3-
  8. 8. www.AllChinaReports.com Industry Reports & Market Research HOUSEHOLD ELECTRIC FAN MARKET IN CHINAChina household electric fan market size exceeded RMB 15 billion in 2009,a growth of more than 10% on a year-on-year basis, according to ZeeferConsultings research report - China Household Electric Fan MarketReport.In terms of market position of foreign enterprises in China, in 2009, therewere more than 55 foreign enterprises above designated size engaged inthe household electric fan industry, accounting for more than 20% of allhousehold electric fan enterprises above designated size across China. Allforeign household electric fan enterprises achieved a profit of more thanRMB 550 million in all, accounting for more than 50% of the total profit inthis industry. Foreign household electric fan enterprises achieved a profitmargin of more than 4%, almost same with the industry average, and theyachieved a ratio of return on assets of more than 6%, almost same with theindustry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the household electric fan industry achieved a sales revenue ofmore than RMB 20 billion in all. In the household electric fan industry,more than 200 enterprises were above designated size, an increase ofmore than 15% on a year-on-year basis. On an annual average, employeesin household electric fan industry were more than 75,000, a decline ofmore than 5% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inhousehold electric fan industry across China achieved a profit of moreBeijing Zeefer Consulting Ltd. -4-
  9. 9. www.AllChinaReports.com Industry Reports & Market Researchthan RMB 1 billion in all, a growth of more than 100% on a year-on-yearbasis. In 2009, more than 35 enterprises in this industry suffered a loss.The industry average of the rate of return on assets was higher than 5%,and the rate of return on net assets was higher than 15%.In terms of household electric fan import and export, in 2010, the value ofimported household electric fan products in China was more than USD150 million, Guangdong, Shanghai and Jiangsu ranked top 3 domesticdestinations in imports, and the value of imports in these three regionsadded up to USD 127.6 million, accounting for more than 70% of the grossimports across China. In 2010, the gross export of household electric fanproducts exceeded USD 2 billion, Guangdong, Zhejiang and Shanghairanked top 3 as domestic origins, exports from these origins added up toUSD 2.1 billion, accounting for more than 90% of the gross export acrossChina.In terms of the market share in China, top 10 leading enterprises inhousehold electric fan industry won a market share of more than 45% inall in terms of the sales revenue, and the top leading enterprise gained amarket share of more than 10% (source: data for 2008). In terms of themarket position of imported household electric fan products, in 2009,imported products won a market share of less than 6% in the householdelectric fan market across China.Data Source:China Household Electric Fan Market ReportRelated Industry Reports:China Household Electric Fan Industry ProfileChina Electric Machines & Apparatuses Mfg. Industry ProfileChina Household Electric Appliances Mfg. Industry ProfileBeijing Zeefer Consulting Ltd. -5-
  10. 10. www.AllChinaReports.com Industry Reports & Market ResearchChina Domestic Appliances Industry ProfileChina Household Refrigerator & Freezer Market ReportChina Air Conditioner Market ReportChina Household Electric Kitchen Appliances Market ReportChina Household Beauty & Health-Care Device Market ReportChina Household Electric Cleaning Appliances Market Report中国家庭用送風機業界レポート中国電気機械器具製造業界レポート中国家電製品業界レポートBeijing Zeefer Consulting Ltd. -6-
  11. 11. www.AllChinaReports.com Industry Reports & Market Research HOUSEHOLD ELECTRIC KITCHEN APPLIANCES MARKET IN CHINAChina household electric kitchen appliances market size exceeded RMB60 billion in 2009, a decline of more than 2% on a year-on-year basis,according to Zeefer Consultings research report - China HouseholdElectric Kitchen Appliances Market Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 200 foreign enterprises above designated size engaged inthe household electric kitchen appliances industry, accounting for morethan 25% of all household electric kitchen appliances enterprises abovedesignated size across China. All foreign household electric kitchenappliances enterprises achieved a profit of more than RMB 2 billion in all,accounting for more than 55% of the total profit in this industry.In terms of the industry size, in 2009, enterprises above designated sizeinside the household electric kitchen appliances industry achieved a salesrevenue of more than RMB 95 billion in all. In the household electrickitchen appliances industry, more than 800 enterprises were abovedesignated size, an increase of more than 25% on a year-on-year basis. Onan annual average, employees in household electric kitchen appliancesindustry were more than 270,000, a decline of more than 5% on ayear-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inhousehold electric kitchen appliances industry across China achieved aprofit of more than RMB 3 billion in all, a growth of more than 30% on ayear-on-year basis. In 2009, more than 100 enterprises in this industryBeijing Zeefer Consulting Ltd. -7-
  12. 12. www.AllChinaReports.com Industry Reports & Market Researchsuffered a loss. The industry average of the rate of return on assets washigher than 5%, and the rate of return on net assets was higher than 10%.In terms of household electric kitchen appliances import and export, in2010, the value of imported household electric kitchen appliancesproducts in China was more than USD 100 million, and PRC, Germanyand Italy ranked top 3 as Origin of Imported Goods, imports from thesetop three origins added up to USD 62.7 million, accounting for more than40% of the gross imports. Shanghai, Guangdong and Jiangsu ranked top 3domestic destinations in imports, and the value of imports in these threeregions added up to USD 110.8 million, accounting for more than 75% ofthe gross imports across China. In 2010, the gross export of householdelectric kitchen appliances products exceeded USD 10 billion, Guangdong,Zhejiang and Fujian ranked top 3 as domestic origins, exports from theseorigins added up to USD 10.6 billion, accounting for more than 85% of thegross export across China.In terms of the market share in China, top 10 leading enterprises inhousehold electric kitchen appliances industry won a market share ofmore than 45% in all in terms of the sales revenue, and the top leadingenterprise gained a market share of more than 20% (source: data for 2008).In terms of the market position of imported household electric kitchenappliances products, in 2009, imported products won a market share of1% in the household electric kitchen appliances market across China.Data Source:China Household Electric Kitchen Appliances Market ReportRelated Industry Reports:China Household Electric Kitchen Appliances Industry ProfileChina Electric Machines & Apparatuses Mfg. Industry ProfileBeijing Zeefer Consulting Ltd. -8-
  13. 13. www.AllChinaReports.com Industry Reports & Market ResearchChina Household Electric Appliances Mfg. Industry ProfileChina Domestic Appliances Industry ProfileChina Household Refrigerator & Freezer Market ReportChina Air Conditioner Market ReportChina Household Beauty & Health-Care Device Market ReportChina Household Electric Fan Market ReportChina Household Electric Cleaning Appliances Market Report中国キッチン家電製品業界レポート中国電気機械器具製造業界レポート中国家電製品業界レポートBeijing Zeefer Consulting Ltd. -9-
  14. 14. www.AllChinaReports.com Industry Reports & Market Research HOUSEHOLD ELECTRIC CLEANING APPLIANCES MARKET IN CHINAAccording to Zeefer Consultings research report - China HouseholdElectric Cleaning Appliances Market Report and calculated according toZeefer China Market Size formula, China household electric cleaningappliances market size in 2009 exceeded RMB 30 billion, a growth of morethan 20% on a year-on-year basis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 100 foreign enterprises above designated size engaged inthe household electric cleaning appliances industry, accounting for morethan 35% of all household electric cleaning appliances enterprises abovedesignated size across China. These enterprises achieved a sales revenueof more than RMB 25 billion in all, accounting for more than 55% of thetotal sales revenue from all household electric cleaning appliancesenterprises above designated size across China.In terms of the industry size, in 2009, enterprises above designated sizeinside the household electric cleaning appliances industry achieved asales revenue of more than RMB 45 billion in all. The total assets of allenterprises in the industry exceeded RMB 35 billion, a rise of more than10% on a year-on-year basis. On an annual average, employees inhousehold electric cleaning appliances industry were more than 75,000,almost same when compared with that in the previous year.In terms of industry profit, in 2009, enterprises above designated size inhousehold electric cleaning appliances industry across China achieved aprofit of more than RMB 2 billion in all, a growth of more than 30% on aBeijing Zeefer Consulting Ltd. - 10 -
  15. 15. www.AllChinaReports.com Industry Reports & Market Researchyear-on-year basis. On average, enterprises achieved a profit margin ofmore than 5%. In 2009, more than 50 enterprises in this industry suffereda loss.In terms of household electric cleaning appliances import and export, in2010, the value of imported household electric cleaning appliancesproducts in China was more than USD 70 million, and South Korea,Germany and PRC ranked top 3 as Origin of Imported Goods, importsfrom these top three origins added up to USD 33 million, accounting formore than 45% of the gross imports. Shanghai, Jiangsu and Guangdongranked top 3 domestic destinations in imports, and the value of imports inthese three regions added up to USD 57.4 million, accounting for morethan 80% of the gross imports across China. In 2010, the gross export ofhousehold electric cleaning appliances products exceeded USD 5 billion,and USA, Japan and Germany ranked top 3 as export destinations.Exports to these destinations added up to USD 2.5 billion, accounting formore than 40% of the gross export.In terms of the market share in China, top 10 leading enterprises inhousehold electric cleaning appliances industry won a market share ofmore than 40% in all in terms of the sales revenue, and the top leadingenterprise gained a market share of more than 6% (source: data for 2008).In terms of the market position of imported household electric cleaningappliances products, in 2009, imported products won a market share ofless than 2% in the household electric cleaning appliances market acrossChina.Data Source:China Household Electric Cleaning Appliances Market ReportRelated Industry Reports:Beijing Zeefer Consulting Ltd. - 11 -
  16. 16. www.AllChinaReports.com Industry Reports & Market ResearchChina Household Electric Cleaning Appliances Industry ProfileChina Electric Machines & Apparatuses Mfg. Industry ProfileChina Household Electric Appliances Mfg. Industry ProfileChina Domestic Appliances Industry ProfileChina Household Refrigerator & Freezer Market ReportChina Air Conditioner Market ReportChina Household Electric Kitchen Appliances Market ReportChina Household Beauty & Health-Care Device Market ReportChina Household Electric Fan Market Report中国清掃用家電製品業界レポート中国電気機械器具製造業界レポート中国家電製品業界レポートBeijing Zeefer Consulting Ltd. - 12 -
  17. 17. www.AllChinaReports.com Industry Reports & Market Research HOUSEHOLD ELECTRIC BEAUTY & HEALTH-CARE DEVICE MARKET IN CHINAAccording to Zeefer Consultings research report - China HouseholdBeauty & Health-care Device Market Report and calculated according toZeefer China Market Size formula, China household electric beauty &health-care device market size in 2009 exceeded RMB 6 billion, a growthof more than 20% on a year-on-year basis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 50 foreign enterprises above designated size engaged inthe household electric beauty & health-care device industry, accountingfor more than 30% of all household electric beauty & health-care deviceenterprises above designated size across China. These enterprisesachieved a sales revenue of more than RMB 9 billion in all, accounting formore than 60% of the total sales revenue from all household electricbeauty & health-care device enterprises above designated size acrossChina. Foreign household electric beauty & health-care device enterprisesachieved a profit margin of more than 8%, higher than the industryaverage, and they achieved a ratio of return on assets of more than 10%,higher than the industry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the household electric beauty & health-care device industryachieved a sales revenue of more than RMB 10 billion in all. The totalassets of all enterprises in the industry exceeded RMB 9 billion, a rise ofmore than 8% on a year-on-year basis. On an annual average, employeesBeijing Zeefer Consulting Ltd. - 13 -
  18. 18. www.AllChinaReports.com Industry Reports & Market Researchin household electric beauty & health-care device industry were morethan 50,000, an increase of more than 2% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inhousehold electric beauty & health-care device industry across Chinaachieved a profit of more than RMB 1 billion in all, a growth of more than15% on a year-on-year basis. On average, enterprises achieved a profitmargin of more than 6%. In 2009, more than 30 enterprises in this industrysuffered a loss. the percentage of loss-incurring enterprises was higherthan 15%.In terms of household electric beauty & health-care device import andexport, in 2010, the value of imported household electric beauty &health-care device products in China was more than USD 75 million,Shanghai, Guangdong and Beijing ranked top 3 domestic destinations inimports, and the value of imports in these three regions added up to USD69.6 million, accounting for more than 85% of the gross imports acrossChina. In 2010, the gross export of household electric beauty & health-caredevice products exceeded USD 3 billion, and USA, Japan and Germanyranked top 3 as export destinations. Exports to these destinations addedup to USD 1.9 billion, accounting for more than 45% of the gross export.In terms of the market share in China, top 10 leading enterprises inhousehold electric beauty & health-care device industry won a marketshare of more than 60% in all in terms of the sales revenue, and the topleading enterprise gained a market share of more than 15% (source: datafor 2008). In terms of the market position of imported household electricbeauty & health-care device products, in 2009, imported products won amarket share of less than 7% in the household electric beauty &health-care device market across China.Beijing Zeefer Consulting Ltd. - 14 -
  19. 19. www.AllChinaReports.com Industry Reports & Market ResearchData Source:China Household Beauty & Health-Care Device Market ReportRelated Industry Reports:China Household Beauty & Health-Care Device Industry ProfileChina Electric Machines & Apparatuses Mfg. Industry ProfileChina Household Electric Appliances Mfg. Industry ProfileChina Domestic Appliances Industry ProfileChina Household Refrigerator & Freezer Market ReportChina Air Conditioner Market ReportChina Household Electric Kitchen Appliances Market ReportChina Household Electric Fan Market ReportChina Household Electric Cleaning Appliances Market Report中国美容健康家電製品業界レポート中国電気機械器具製造業界レポート中国家電製品業界レポートBeijing Zeefer Consulting Ltd. - 15 -
  20. 20. www.AllChinaReports.com Industry Reports & Market Research HOUSEHOLD AUDIO EQUIPMENT MARKET IN CHINAAccording to Zeefer Consultings research report - China HouseholdAudio Equipment Market Report and calculated according to ZeeferChina Market Size formula, China household audio equipment marketsize in 2009 exceeded RMB 35 billion, a decline of more than 8% on ayear-on-year basis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 350 foreign enterprises above designated size engaged inthe household audio equipment industry, accounting for more than 50%of all household audio equipment enterprises above designated sizeacross China. These enterprises achieved a sales revenue of more thanRMB 55 billion in all, accounting for more than 70% of the total salesrevenue from all household audio equipment enterprises abovedesignated size across China.In terms of the industry size, in 2009, enterprises above designated sizeinside the household audio equipment industry achieved a sales revenueof more than RMB 75 billion in all. They produced a total of more than91,490,000 units of audio combination equipment, a decline of more than8% in total production on a year-on-year basis. The total assets of allenterprises in the industry exceeded RMB 45 billion, a rise of more than1% on a year-on-year basis. On an annual average, employees inhousehold audio equipment industry were more than 260,000, a declineof more than 10% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inBeijing Zeefer Consulting Ltd. - 16 -
  21. 21. www.AllChinaReports.com Industry Reports & Market Researchhousehold audio equipment industry across China achieved a profit ofmore than RMB 2 billion in all, a decline of more than 8% on ayear-on-year basis. On average, enterprises achieved a profit margin ofmore than 2%. In 2009, more than 150 enterprises in this industry suffereda loss. and the loss from them added up to RMB 501.6 million.In terms of household audio equipment import and export, in 2010, thevalue of imported household audio equipment products in China wasmore than USD 2 billion, and PRC, Malaysia and Japan ranked top 3 asOrigin of Imported Goods, imports from these top three origins added upto USD 1.9 billion, accounting for more than 75% of the gross imports.Guangdong, Shandong and Jilin ranked top 3 domestic destinations inimports, and the value of imports in these three regions added up to USD1.9 billion, accounting for more than 75% of the gross imports acrossChina. In 2010, the gross export of household audio equipment productsexceeded USD 8 billion, and Hong Kong, USA and Japan ranked top 3 asexport destinations. Exports to these destinations added up to USD 5.7billion, accounting for more than 65% of the gross export.In terms of the market share in China, top 10 leading enterprises inhousehold audio equipment industry won a market share of more than35% in all in terms of the sales revenue, and the top leading enterprisegained a market share of more than 9% (source: data for 2008).Data Source:China Household Audio Equipment Market ReportRelated Industry Reports:China Household Video & Audio Equipment Mfg. Industry ProfileChina Household Audio Equipment Mfg. Industry ProfileChina Television & Radio Receivers, Recording Or Reproducing ApparatusBeijing Zeefer Consulting Ltd. - 17 -
  22. 22. www.AllChinaReports.com Industry Reports & Market ResearchIndustry ProfileChina Television, DVD & Video Equipment Market ReportTop Seven Companies In Household Audio Equipment Mfg. Industry In China中国家庭用オーディオ業界レポート中国家庭用オーディオビジュアル業界レポートBeijing Zeefer Consulting Ltd. - 18 -
  23. 23. www.AllChinaReports.com Industry Reports & Market Research AIR CONDITIONER MARKET IN CHINAAccording to Zeefer Consultings research report - China Air ConditionerMarket Report and calculated according to Zeefer China Market Sizeformula, China air conditioner market size in 2009 exceeded RMB 150billion, a growth of more than 6% on a year-on-year basis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 90 foreign enterprises above designated size engaged inthe air conditioner industry, accounting for more than 35% of all airconditioner enterprises above designated size across China. Theseenterprises achieved a sales revenue of more than RMB 55 billion in all,accounting for more than 25% of the total sales revenue from all airconditioner enterprises above designated size across China.In terms of the industry size, in 2009, enterprises above designated sizeinside the air conditioner industry achieved a sales revenue of more thanRMB 200 billion in all. They produced a total of more than 73,325,000units of room air conditioner, a decline of more than 10% in totalproduction on a year-on-year basis. The total assets of all enterprises inthe industry exceeded RMB 150 billion, a rise of more than 10% on ayear-on-year basis. On an annual average, employees in air conditionerindustry were more than 175,000, almost same when compared with thatin the previous year.In terms of industry profit, in 2009, enterprises above designated size inair conditioner industry across China achieved a profit of more than RMB10 billion in all, a growth of more than 50% on a year-on-year basis. Onaverage, enterprises achieved a profit margin of more than 5%. In 2009,more than 60 enterprises in this industry suffered a loss. the percentage ofBeijing Zeefer Consulting Ltd. - 19 -
  24. 24. www.AllChinaReports.com Industry Reports & Market Researchloss-incurring enterprises was higher than 20%.In terms of air conditioner import and export, in 2010, the value ofimported air conditioner products in China was more than USD 20million, and Japan, South Korea and PRC ranked top 3 as Origin ofImported Goods, imports from these top three origins added up to USD12.2 million, accounting for more than 45% of the gross imports.Guangdong, Shanghai and Jiangsu ranked top 3 domestic destinations inimports, and the value of imports in these three regions added up to USD18 million, accounting for more than 70% of the gross imports acrossChina. In 2010, the gross export of air conditioner products exceeded USD5 billion, and Japan, USA and Brazil ranked top 3 as export destinations.Exports to these destinations added up to USD 2.6 billion, accounting formore than 45% of the gross export.In terms of the market share in China, top 10 leading enterprises in airconditioner industry won a market share of more than 80% in all in termsof the sales revenue, and the top leading enterprise gained a market shareof more than 35% (source: data for 2008). In terms of the market positionof imported air conditioner products, in 2009, imported products won amarket share of 0.1% in the air conditioner market across China.Data Source:China Air Conditioner Market ReportRelated Industry Reports:China Air Conditioner Industry ProfileChina Electric Machines & Apparatuses Mfg. Industry ProfileChina Household Electric Appliances Mfg. Industry ProfileChina Other General Purpose Machinery Industry ProfileChina Household Refrigerator & Freezer Market ReportBeijing Zeefer Consulting Ltd. - 20 -
  25. 25. www.AllChinaReports.com Industry Reports & Market ResearchChina Household Electric Kitchen Appliances Market ReportChina Household Beauty & Health-Care Device Market ReportChina Household Electric Fan Market ReportChina Household Electric Cleaning Appliances Market Report中国エアコン業界レポート中国電気機械器具製造業界レポート中国家電製品業界レポートBeijing Zeefer Consulting Ltd. - 21 -
  26. 26. www.AllChinaReports.com Industry Reports & Market Research LIGHTING EQUIPMENT MARKET IN CHINAChina lighting equipment market size exceeded RMB 55 billion in 2009, agrowth of more than 20% on a year-on-year basis, according to ZeeferConsultings research report - China Lamp Market Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 500 foreign enterprises above designated size engaged inthe lighting equipment industry, accounting for more than 25% of alllighting equipment enterprises above designated size across China. Allforeign lighting equipment enterprises achieved a profit of more thanRMB 900 million in all, accounting for more than 20% of the total profit inthis industry. Foreign lighting equipment enterprises achieved a profitmargin of more than 3%, lower than the industry average, and theyachieved a ratio of return on assets of more than 3%, lower than theindustry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the lighting equipment industry achieved a sales revenue of morethan RMB 80 billion in all. They produced a total of more than1,683,810,000 unit/pieces of lamps & lighting fittings, a decline of morethan 9% in total production on a year-on-year basis. In the lightingequipment industry, more than 1,500 enterprises were above designatedsize, an increase of more than 15% on a year-on-year basis. On an annualaverage, employees in lighting equipment industry were more than295,000, a decline of more than 10% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inBeijing Zeefer Consulting Ltd. - 22 -
  27. 27. www.AllChinaReports.com Industry Reports & Market Researchlighting equipment industry across China achieved a profit of more thanRMB 3 billion in all, a growth of more than 30% on a year-on-year basis.On average, enterprises achieved a profit margin of more than 4%. In 2009,more than 350 enterprises in this industry suffered a loss. and the lossfrom them added up to RMB 340.5 million.In terms of lighting equipment import and export, in 2010, the value ofimported lighting equipment products in China was more than USD 1billion, Jiangsu, Guangdong and Shanghai ranked top 3 domesticdestinations in imports, and the value of imports in these three regionsadded up to USD 1.1 billion, accounting for more than 85% of the grossimports across China. In 2010, the gross export of lighting equipmentproducts exceeded USD 9 billion, Guangdong, Zhejiang and Jiangsuranked top 3 as domestic origins, exports from these origins added up toUSD 8.2 billion, accounting for more than 80% of the gross export acrossChina.In terms of the market share in China, top 10 leading enterprises inlighting equipment industry won a market share of more than 10% in allin terms of the sales revenue, and the top leading enterprise gained amarket share of more than 2% (source: data for 2008). In terms of themarket position of imported lighting equipment products, in 2009,imported products won a market share of less than 6% in the lightingequipment market across China.Data Source:China Lamp Market ReportRelated Industry Reports:China Lamp Mfg. Industry ProfileChina Electric Machines & Apparatuses Mfg. Industry ProfileBeijing Zeefer Consulting Ltd. - 23 -
  28. 28. www.AllChinaReports.com Industry Reports & Market ResearchChina Lighting Appliances Mfg. Industry ProfileChina Electric Lamps & Lighting Equipment Industry ProfileChina Electricity Lighting Devices Market ReportTop Eight Companies In Lighting Equipment Mfg. Industry In China中国ランプ製造業界レポート中国電気機械器具製造業界レポート中国照明器具製造業界レポートBeijing Zeefer Consulting Ltd. - 24 -
  29. 29. www.AllChinaReports.com Industry Reports & Market Research TELEVISION, DVD & VIDEO EQUIPMENT MARKET IN CHINAChina television, DVD & video equipment market size exceeded RMB 150billion in 2009, a growth of more than 10% on a year-on-year basis,according to Zeefer Consultings research report - China Television, DVD& Video Equipment Market Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 200 foreign enterprises above designated size engaged inthe television, DVD & video equipment industry, accounting for morethan 50% of all television, DVD & video equipment enterprises abovedesignated size across China. All foreign television, DVD & videoequipment enterprises achieved a profit of more than RMB 4 billion in all,accounting for more than 60% of the total profit in this industry.In terms of the industry size, in 2009, enterprises above designated sizeinside the television, DVD & video equipment industry achieved a salesrevenue of more than RMB 250 billion in all. In the television, DVD &video equipment industry, more than 450 enterprises were abovedesignated size, an increase of more than 8% on a year-on-year basis. Onan annual average, employees in television, DVD & video equipmentindustry were more than 265,000, a decline of more than 5% on ayear-on-year basis.In terms of industry profit, in 2009, enterprises above designated size intelevision, DVD & video equipment industry across China achieved aprofit of more than RMB 7 billion in all, a growth of more than 40% on ayear-on-year basis. In 2009, more than 100 enterprises in this industryBeijing Zeefer Consulting Ltd. - 25 -
  30. 30. www.AllChinaReports.com Industry Reports & Market Researchsuffered a loss. the percentage of loss-incurring enterprises was higherthan 25%. The industry average of the rate of return on assets was higherthan 4%, and the rate of return on net assets was higher than 10%.In terms of television, DVD & video equipment import and export, in2010, the value of imported television, DVD & video equipment productsin China was more than USD 1 billion, and PRC, Japan and Germanyranked top 3 as Origin of Imported Goods, imports from these top threeorigins added up to USD 1.2 billion, accounting for more than 80% of thegross imports. In 2010, the gross export of television, DVD & videoequipment products exceeded USD 40 billion, Guangdong, Jiangsu andFujian ranked top 3 as domestic origins, exports from these origins addedup to USD 34.1 billion, accounting for more than 80% of the gross exportacross China.In terms of the market share in China, top 10 leading enterprises intelevision, DVD & video equipment industry won a market share of morethan 50% in all in terms of the sales revenue, and the top leadingenterprise gained a market share of more than 10% (source: data for 2008).Data Source:China Television, DVD & Video Equipment Market ReportRelated Industry Reports:China Household Video & Audio Equipment Mfg. Industry ProfileChina Television, DVD & Video Equipment Mfg. Industry ProfileChina Television & Radio Receivers, Recording Or Reproducing ApparatusIndustry ProfileChina Household Audio Equipment Market ReportTop Nine Companies In Television, DVD & Video Equipment Mfg. Industry InChinaBeijing Zeefer Consulting Ltd. - 26 -
  31. 31. www.AllChinaReports.com Industry Reports & Market Research中国家庭用ビデオ業界レポート中国家庭用オーディオビジュアル業界レポートBeijing Zeefer Consulting Ltd. - 27 -
  32. 32. www.AllChinaReports.com Industry Reports & Market Research WATCH, CLOCK & TIMING INSTRUMENTS MARKET IN CHINAChina watch, clock & timing instruments market size exceeded RMB 15billion in 2009, a decline of more than 5% on a year-on-year basis,according to Zeefer Consultings research report - China Watch & ClockMarket Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 200 foreign enterprises above designated size engaged inthe watch, clock & timing instruments industry, accounting for more than50% of all watch, clock & timing instruments enterprises abovedesignated size across China. All foreign watch, clock & timinginstruments enterprises achieved a profit of more than RMB 300 million inall, accounting for more than 55% of the total profit in this industry.Foreign watch, clock & timing instruments enterprises achieved a profitmargin of more than 3%, almost same with the industry average, and theyachieved a ratio of return on assets of more than 3%, almost same with theindustry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the watch, clock & timing instruments industry achieved a salesrevenue of more than RMB 10 billion in all. In the watch, clock & timinginstruments industry, more than 400 enterprises were above designatedsize, an increase of more than 1% on a year-on-year basis. On an annualaverage, employees in watch, clock & timing instruments industry weremore than 105,000, a decline of more than 9% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inBeijing Zeefer Consulting Ltd. - 28 -
  33. 33. www.AllChinaReports.com Industry Reports & Market Researchwatch, clock & timing instruments industry across China achieved aprofit of more than RMB 550 million in all, a growth of more than 20% ona year-on-year basis. In 2009, more than 100 enterprises in this industrysuffered a loss. and the loss from them added up to RMB 173.3 million.The industry average of the rate of return on assets was higher than 3%,and the rate of return on net assets was higher than 9%.In terms of watch, clock & timing instruments import and export, in 2010,the value of imported watch, clock & timing instruments products inChina was more than USD 2 billion, Shanghai, Guangdong and Beijingranked top 3 domestic destinations in imports, and the value of imports inthese three regions added up to USD 2.1 billion, accounting for more than95% of the gross imports across China. In 2010, the gross export of watch,clock & timing instruments products exceeded USD 3 billion, and HongKong, USA and Japan ranked top 3 as export destinations. Exports tothese destinations added up to USD 2 billion, accounting for more than60% of the gross export. Guangdong, Zhejiang and Fujian ranked top 3 asdomestic origins, exports from these origins added up to USD 2.7 billion,accounting for more than 90% of the gross export across China.In terms of the market share in China, top 10 leading enterprises in watch,clock & timing instruments industry won a market share of more than20% in all in terms of the sales revenue, and the top leading enterprisegained a market share of more than 4% (source: data for 2008). In terms ofthe market position of imported watch, clock & timing instrumentsproducts, in 2009, imported products won a market share of higher than60% in the watch, clock & timing instruments market across China.Data Source:China Watch & Clock Market ReportBeijing Zeefer Consulting Ltd. - 29 -
  34. 34. www.AllChinaReports.com Industry Reports & Market ResearchRelated Industry Reports:China Watch & Clock Mfg. Industry ProfileChina Watches & Clocks Industry Profile中国時計·タイマー類製造業界レポートBeijing Zeefer Consulting Ltd. - 30 -
  35. 35. Zeefer Publications China Market Report Research Reports on Major Industries in China Publication Date: July 1, 2012 ISBN: 978-0-473-19979-1 Format: Paperback / PDF Pages: 500+ Paperback / 1200+ PDF List Price: US$599 The Series Of Approaching China Publication Date: November 30, 2010 Format: Paperback; List Price: US$129 per title ·Confectionery Market·Beverage Market·Meat Market ·Fruit Industry·Grain & Oil Industries·Dairy Market ·Natural Rubber Market·Apparel Market ·Aquatic Products Market·Medical Industries China Economy Atlas Data Maps for 133 Major Chinese Industries Publication Date: November 20, 2011 ISBN: 978-0-473-19978-4 Format: Paperback / PDF Pages: 268 List Price: FREE for PDF Version Get it now! China Market Brief Brief Introduction on 193 Market Sectors Publication Date: November 10, 2011 Format: PDF Pages: 542 Word Count: 116,126 List Price: FREE Get it now!

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