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China toy market report sample pages
1.
2. CHINA TOY MARKET
REPORT
Beijing Zeefer Consulting Ltd.
October 2011
3. INTRODUCTION
This report discusses the toy market in China mainly from the following
sections.
- Size of Toy Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China toy
market size, industry sales revenue in 2008 - 2010, this report presents a
picture of the real development of toy market in China and changes in the
overall market size.
- Hot Areas of China Toy Market
Based on the comparison and analysis on import in different provinces or
cities, this report points out those hot areas in China for toy market deserve
most attention.
- Top 10 Enterprises in China Toy Industry
Based on the comparison and analysis on top 10 leading enterprises in China
toy industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the toy market in China.
Additionally, this report lists basic contact information of the top 10 leading
enterprises.
- Market Share and Market Structure of China Toy Market
This report analyzes the toy market share distribution in China by segments
based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of toy product and regional
markets in China in terms of sale revenue, profitability, number of enterprises
and the value of imports... The report offers data on the market shares of
imported toy products, foreign enterprises and enterprises in other forms. It
also offers a comparison of profitability by forms of enterprise ownership,
presents a picture of the market share of leading enterprises and the
distribution of major regional markets in China. In addition, the report figures
4. out the structure and concentration ratio of the current toy market in China by
means of Bain's Market Structure Classification and Index of CR4.
- Import and Export of Toy Products
In this section, the report includes the main source countries / regions of
imported toy products for China and their market shares, the domestic
destinations of imported toy products in China and shares for these
destinations, major export destinations (countries or regions) for Chinese
produced toy products and shares of these destinations, major origins of the
exported toy products and their shares.
- Toy Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning toy products generally accepted in the toy industry in China,
including standard names both in Chinese and English as well as their unified
code numbers.
- Major Toy Importers in China
The report lists 10 major importers for toy products in China and provides
their contact information such as company name, address, website, telephone
number and fax number.
- Summary on Key Statistics of the Toy Industry in China
Based on the concise analysis on the sales revenue, number of enterprises,
total profit, total loss, total assets, return on the asset and profit margin as well
as other key statistics, China Toy Market Report presents the current situation,
the growth rate and profitability of the toy industry in China.
5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.
6. Sample Page AllChinaReports.com
the first stop to explore China market
CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE TOY MARKET SIZE....................................................3
2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR TOY PRODUCTS ACROSS CHINA............9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF TOY
PRODUCTS............................................................................................................16
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED TOY PRODUCTS ........................................................................16
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................18
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................19
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20
CHAPTER 6 THE MARKET SHARE...................................................................22
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................22
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................22
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................24
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................26
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................28
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............28
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................30
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................32
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6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................34
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................36
7.1 FOSHAN NANHAI ZHONGMEI TOY FACTORY ..................................36
7.2 FOSHAN NANHAI HUAXUAN TOY FACTORY....................................37
7.3 GOODBABY CHILDREN'S GOODS CO., LTD..........................................37
7.4 SHANGHAI BESTWAY PLASTICS INDUSTRY CO., LTD. ....................38
7.5 ZHONGSHAN LONGCHENG DAILY PRODUCT CO., LTD................38
7.6 HANGZHOU QIANHONG INDUSTRIAL GROUP CO., LTD. .............39
7.7 JUNDA (FOGANG) TOY CO., LTD.............................................................40
7.8 MILLION BEST (FOGANG) TOY CO., LTD. .............................................40
7.9 KUNSHAN GEOBYPEREGON HEALTH PRODUCT CO., LTD. ..........41
7.10 SAOGUAN XURI INTERNATIONAL CO., LTD. ...................................42
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................43
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................44
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CHAPTER 3
HOT SPOTS FOR TOY
PRODUCTS ACROSS CHINA
Figure 4 Nationwide distribution map of toy mfg. enterprises above designated size
across China
Heilongjiang
1
Jilin
Inner Mongolia
Liaoning
Xinjian 5
Hebei Beijing
4
8 Tianjin
Shanxi 4
Ningxia Shandong
Qinghai 160
Gansu Henan Jiangsu
Shaanxi 16 Anhui 404
Tibet Shanghai
Hubei 99 73
Sichuan 6 Zhejiang
4 303
Chongqing Jiangxi
Hunan
28 Fujian
Guizhou 10
1 64
1-4 1
5-9 Yunnan Guangdong 5
Guangxi
695
10-29 14 10
30-109 30
110-459 110
Hainan
460+ 460
Guangdong, Jiangsu and Zhejiang are the major production bases for toy in
China. From Jan. to Nov. 2010, enterprises engaged in toy production above
designated size in the above three areas added up to 1,402 firms, accounting
for about 73.83% of all toy producers above designated size all over China for
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign toy mfg. enterprises across
China and the comparison of foreign enterprises and enterprises of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage 1899
of
全国 1718 1867
in term s of the num ber of num bers of foreign-funded
oreign-funded 830 844 797
enterprises in 2010 enterprises
e of ownership 1102
7% 9% 8%
Private 732 2% 817 2% 918rivate
1%
oreign-funded 830 844 797 nded
ctively-owned 31 33 42%26
48% 45%
Others 41.97% 125 173 158
Private
58.03% 43% 44% 48%
oreign-funded 48% 45% 42%
ctively-owned 2% 2% 1%
44% 48%
Others 7% 43% 9% 8%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Collectively-ow ned Others
In 2010, among the 1,899 toy mfg. enterprises above designated size across
China, 797 are foreign enterprises, accounting for about a share of 41.97% of
all. In terms of the number of enterprises, there were 47 foreign enterprises
less than that in 2009, while a decline of 3.24% in terms of the percentage that
in 2009.
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