Building the Case for Social Media in Health Care

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This is a guide to determining whether social media will work for your health care organization. It highlights the components of Patients, Goals, Aliment Communities, Keyword Local Search, Expertise, Formats, Tools, and Resources

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  • Building the Case for Social Media in Health Care

    1. 1. Building a Bridge is like social media in healthcare by Albert Maruggi
    2. 2. alignment Hanger Suspension Cables Anchors Cables Towers Roadway
    3. 3. Where you are Where you are going? Patient Goals Base More new Are they on social patients? networks? Greater Will this improve tracking & communications? outcomes?
    4. 4. Your Expertise Current Communities Field of aliment and medicine or geography care Aligned with Aligned with business your objectives expertise
    5. 5. Search for Communities American Heart Assoc Facebook - 30,000 Search.Twitter.com Your keywords within xx miles of your location
    6. 6. Search for Searched Keywords
    7. 7. Search for Searched Keywords
    8. 8. Facebook Targeting = Research Click on Advertising link at bottom right of your Facebook page market size on Facebook Or visit www.facebook.com/advertising
    9. 9. Up to Now Reviewed the Patient Base Articulate Goals Determined areas of Expertise that Align with established communities Researched the geographic interest by keyword search terms Quantified the potential online geographic market size using Facebook
    10. 10. Identify Resources hysic ians Patients, Parents & P Family Members medical device manufacturers
    11. 11. Consider Format & Condition Long form, on-going dialogue, thought piece Blog, podcast, slideshare Visual and/or emotional connection 1. Video, perhaps YouTube channel Visual and/or emotional connection Information in real-time or related to specific times during day, for example diabetes or dietary information 1. Twitter or SMS Group objectives, events, or aliment community 1. Facebook, Forum or Ning
    12. 12. Just The Start Albert Maruggi 612-293-7640 amaruggi@providentpartners.net Twitter @albertmaruggi

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