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At 1:45 we will host an “Ask the Experts” Q&A to handle
                all your Twitter questions.

          Follow us o...
What is Twitter

 Twitter: More than just “what are you doing”
 1)    The key to twitter is to build relationships.
 2)   ...
Top Embedded Vendors on Twitter
aaeon             denali_software    Kontron           QuadrosSystems
accesio           de...
Editors/Key People/Magazines/Tradeshows
                         (See Full List at http://bit.ly/BECRd)

Editors/Key peopl...
Tips and 3rd Party Tools
What is a RT (or re-tweet)


What is a #hashtag


What is www.bit.ly
Listening Tools: TweetDeck, ...
Extending Your Embedded
                           Reach
  Twitter as an integral element of your
              outbound m...
@Intel_Jim
               Why Should I Have a
                  Twitter Plan?
       • Just another technology fad?




  ...
@Intel_Jim
               Why Should I Have a
                  Twitter Plan?
       • Just another technology fad?

     ...
@Intel_Jim
                Why Should I Have a
                   Twitter Plan?
       • Just another technology fad?

   ...
@Intel_Jim
                  Intel Twitter Philosophy
             • Listen

                   Monitor keywords and hasht...
@Intel_Jim
                  Intel Twitter Philosophy
             • Listen

             • Analyze




                  ...
@Intel_Jim
                  Intel Twitter Philosophy
             • Listen

             • Analyze

             • Engage...
@Intel_Jim
                   Intel Twitter Philosophy
             • Listen

             • Analyze

                    ...
@Intel_Jim
             Establishing Your Twitter Brand
       • Make it personal, 1:1
       • Share relevant information...
@Intel_Jim    Just Get Started…Today!
    Follow updates from the entire Intel embedded team
             @intel_chris    ...
Thank you for attending

                               Ask the Experts Panel
                         Post any questions ...
Engaging Online
    Communities with Twitter
                ARM
            Alban Rampon




1
ARM Community Promotion
 650+ Partners makes the Community


 Cross promotion of Partner products
 Increase partner news a...
Segmentation
Different interests = different channels
  Avoids information overload
  Allows to concentrate on specific su...
Engage
Who with and what about?
 User advice
 Journalist contacts for articles

Why Engaging?
 Understand audience needs +...
Twitter @ Trade Shows

             Karen Bartleson
            @karenbartleson
   Sr. Director, Community Marketing
     ...
Build a Community
• Twitter is like a fax machine
• Start weeks or months ahead
  – Get accounts, learn Twitter, get
    f...
Be Prominent
• Display & promote the event’s
  Twitter stream

                     Bird whistle giveaways   Twitter Tower...
Talk, but Listen
• Encourage conversations
• What are people saying
  about the event?
• Retweet
• Tweets can go far
• Kee...
5
Twitter in the Embedded Marketplace
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Twitter in the Embedded Marketplace

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Web 2.0 strategies are now a must for all marketers, managers and sales engineers. Over the past few years, businesses have been trying to grasp MySpace, Facebook, Second Life, blogs, Flikr, YouTube, and Twitter and integrate them into their outbound marketing campaigns. Of these, Twitter is currently seeing the faster growth as a communication tool for the B2B marketplace. It is fast becoming an integral part in both personal and professional communication. During the last year, the embedded marketplace has had a groundswell of activity on Twitter. Twitter has been used to promote leading tradeshows, Tweet Up\’s, attract attention to webcasts, white papers, new products and communities. It is also used frequently to develop and support customer’s activities for sales manager. Many vendors use this tool as an economical and effective way to expand their influence, while others have lagged and have been late to engage

The hour-long webcast will discuss the benefits of using Twitter, the use of 3rd party tools and the need to integrate it into your social media campaigns to build relationships and meet customers. The presenters are leaders in successfully integrating Twitter into their marketing, sales and promotional campaigns.

This webcast is perfect for anyone in product marketing, executive management, sales or engineering folks looking to use Twitter and Social Media. So, get connected, start by registering.

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Twitter in the Embedded Marketplace

  1. 1. At 1:45 we will host an “Ask the Experts” Q&A to handle all your Twitter questions. Follow us on Twitter at #embedcast
  2. 2. What is Twitter Twitter: More than just “what are you doing” 1) The key to twitter is to build relationships. 2) Build your company or yourself as expert in key areas. 3) Comment/Tweet about everything going on affecting your key areas of concentration. 4) Promote news, products, tradeshow attendance, communities. Follow key Tweet on industry Retweet articles, Build keywords leaders talking news, products, relationships and topics about key etc words. Join groups
  3. 3. Top Embedded Vendors on Twitter aaeon denali_software Kontron QuadrosSystems accesio designware_ip labview samtec ADI_news digidotcom LatticSemi SanDisk AdvancedTCA digikey lineartech sarsen_tech Advantechinfo ElectronicDesign MarvellSemi sealevelsystems agilent elmaelectronic MATLAB_Webinars sonics alteracorp embeddeddb maxim_ic sunmicrosystems altium EmersonEmPower mbedmicro synopsys ap_labs EmersonNetPower mcobject tadatraining armcommunity EneaAB meldcommunity TechPapers ARMEmbedded eurotech_fan mentor_graphics Tektronix ARMTools FairchildSemi MicrochipTech tensilica arrownac freescale mipsguru tilera AvnetDesignWire FutureElec MotionControl TimeSys AvnetXfest gaterocket mouserelec totalcontrol black_duck_sw GE_fanuc mrcy TrentonTech Blackfin hybricon mvista TXInstruments bluespec industrial_pc nei_inc TXInstrumentsIDE cadencedesign industrialcmptr NIGlobal TycoElectronics castcores innovasic nuhorizons UEIDAQ corvalent IntelECG NXP WR_Linux coware IntelEmbedded Planarembedded WR_multicore cypresssemi ipc_aewin PowerPSoC WR_VxWorks D2Tech itcninc qats Xembedded Datalight1 Keiltools QNX_news
  4. 4. Editors/Key People/Magazines/Tradeshows (See Full List at http://bit.ly/BECRd) Editors/Key people jadon Magazines/Tradeshows Esc_events albanrampon jdonovan43 bfuller9 jkeller1959 46DAC Fpga borg99 jwgrenning AdvancedTCA FPGAJournal caciufo karenbartleson Armtechcon3 Iccmedia charleslord marketingeda CircuitCellar IDF chipdowning markihermeling cpci_atca industrial_mag ChipGuy matlabdoug chippy mcguy designreuse linuxdevices christilong michellespencer dsp_fpga linuxjournal chrisxtreme mikesantarini ecnmagazine military_cots dark_faust netrinomike EDNMagazine nasatechbriefs dblaza patrickhopper EDNWebcasts NIWeek dennisbrophy plindemann EET_multicore RTECC dltweeting rbmerrit dondingee rick_editor EETimes semiconductor embedded411 rnass Eg3com Techpapers harrytheasicguy s_tomasello ElectronicProd TOLFundamentals intel_eric tiffanymorrison intel_jim zigbeealliance Embedded_mag TOLWebinars
  5. 5. Tips and 3rd Party Tools What is a RT (or re-tweet) What is a #hashtag What is www.bit.ly Listening Tools: TweetDeck, HootSuite Automation Tools: TweetLater/SocialOomph.com
  6. 6. Extending Your Embedded Reach Twitter as an integral element of your outbound marketing plan Jim St. Leger @Intel_Jim 03 November 2009
  7. 7. @Intel_Jim Why Should I Have a Twitter Plan? • Just another technology fad? 2
  8. 8. @Intel_Jim Why Should I Have a Twitter Plan? • Just another technology fad? • Future customers don’t want to be spoken “at” but want to be conversed “with” VS. 3
  9. 9. @Intel_Jim Why Should I Have a Twitter Plan? • Just another technology fad? • Future customers don’t want to be spoken “at” but want to be conversed “with” • Twitter has critical mass for knowledge pandemics @RobinGood 4
  10. 10. @Intel_Jim Intel Twitter Philosophy • Listen Monitor keywords and hashtags 5
  11. 11. @Intel_Jim Intel Twitter Philosophy • Listen • Analyze 6
  12. 12. @Intel_Jim Intel Twitter Philosophy • Listen • Analyze • Engage 7
  13. 13. @Intel_Jim Intel Twitter Philosophy • Listen • Analyze 218 followers • Engage • Initiate 177 followers 1339 followers 8
  14. 14. @Intel_Jim Establishing Your Twitter Brand • Make it personal, 1:1 • Share relevant information for the audience you want • Stay subject focused, content expert • Quality over quantity • Be interesting 9
  15. 15. @Intel_Jim Just Get Started…Today! Follow updates from the entire Intel embedded team @intel_chris @intel_stewart @intel_bobG @intel_eric @intel_mylinh @intel_dave @intel_jeff @intel_don @intel_joe @intel_jnelson @intel_lisa @intel_conor @intel_rhonda @Intel_Craig @IntelEmbedded 10
  16. 16. Thank you for attending Ask the Experts Panel Post any questions via the web or on Twitter using #embedcast Follow us on Twitter: @patrickhopper @intel_jim @AlbanRampon @KarenBartleson If you wish to see a complete list of top vendors, magazines, tradeshows, hashtags, and analysts on Twitter, click here http://bit.ly/BECRd This webcast was produced by OpenSystems Media, the leading print and webcast producer in the Embedded marketplace. In 2009 we used our social media strategies to drive more than 38,000 leads to our sponsors.
  17. 17. Engaging Online Communities with Twitter ARM Alban Rampon 1
  18. 18. ARM Community Promotion 650+ Partners makes the Community Cross promotion of Partner products Increase partner news audience Spread the word with end product reviews Get new subscriptions to the ARM Connected Community Promote new members of the ARM ecosystem 2
  19. 19. Segmentation Different interests = different channels Avoids information overload Allows to concentrate on specific subjects More “human” as Author named Tweet Scheduling (via Socialoomph / HootSuite) Local events are promoted at right time Avoid flooding audience Team Collaboration (Split by TZ) Synchronized launch 3
  20. 20. Engage Who with and what about? User advice Journalist contacts for articles Why Engaging? Understand audience needs + expectations Shows ARM is interested in feedback and acts on it Why via Twitter? Informal Quick Allows to match content to reader wishes (use metrics) 4
  21. 21. Twitter @ Trade Shows Karen Bartleson @karenbartleson Sr. Director, Community Marketing Synopsys, Inc. 1
  22. 22. Build a Community • Twitter is like a fax machine • Start weeks or months ahead – Get accounts, learn Twitter, get followers • Twitter’s power?: search.twitter.com – Discover who in Twitterville has common interests • Establish a hashtag – Encourage all to use it in every tweet 2
  23. 23. Be Prominent • Display & promote the event’s Twitter stream Bird whistle giveaways Twitter Tower by Synopsys • Teach people about Twitter • Tweet away!: activities, contests, opinions, news – be interesting! “Twitter for Newbies” 3
  24. 24. Talk, but Listen • Encourage conversations • What are people saying about the event? • Retweet • Tweets can go far • Keep listening – you can learn a lot! 4
  25. 25. 5

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