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Reshaping the Hype Cycle

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Lessons learnt and opinions from ten years spent in web analytics

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Reshaping the Hype Cycle

  1. 1. Reshaping the Hype Cycle Lessons learnt and opinions from ten years spent in web analytics Alban Gérôme @albangerome MEE London 17-18 October 2018
  2. 2. The Gartner Hype Cycle @albangerome Innovation Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity
  3. 3. A composite of 2 curves? @albangerome Hype curve
  4. 4. A composite of 2 curves? @albangerome Hype curve Acceptance curve
  5. 5. A composite of 2 curves? @albangerome Gartner hype cycle
  6. 6. Giving hype a haircut
  7. 7. Before the haircut @albangerome
  8. 8. Snip #1 @albangerome 1. Experts top to bottom
  9. 9. Snip #2 @albangerome 1. Experts top to bottom 2. No noise, all signal
  10. 10. Snip #3 @albangerome 1. Experts top to bottom 2. No noise, all signal 3. Huge uplifts
  11. 11. Snip #4 @albangerome 1. Experts top to bottom 2. No noise, all signal 3. Huge uplifts 4. Very supportive culture
  12. 12. Snip #5 @albangerome 1. Experts top to bottom 2. No noise, all signal 3. Huge uplifts 4. Very supportive culture 5. “No coding necessary”
  13. 13. Lifting up the acceptance curve
  14. 14. Acceptance lift #1 @albangerome
  15. 15. Acceptance lift #1 @albangerome 1. Prove value early
  16. 16. Acceptance lift #2 @albangerome 1. Prove value early 2. IT can’t implement
  17. 17. Acceptance lift #3 @albangerome 1. Prove value early 2. IT can’t implement 3. Scarcity & Social Proof
  18. 18. Acceptance lift #4 @albangerome 1. Prove value early 2. IT can’t implement 3. Scarcity & Social Proof 4. Hub & Spoke Model
  19. 19. Acceptance lift #5 @albangerome 1. Prove value early 2. IT can’t implement 3. Scarcity & Social Proof 4. Hub & Spoke Model 5. Canaries
  20. 20. Acceptance lift #6 @albangerome 1. Prove value early 2. IT can’t implement 3. Scarcity & Social Proof 4. Hub & Spoke Model 5. Canaries 6. Automated tests
  21. 21. All together now…
  22. 22. Hype curve post haircut… @albangerome Hype curve
  23. 23. … and iterative implementation @albangerome Hype curve Acceptance curve
  24. 24. The reshaped curve @albangerome
  25. 25. Before and after Original Gartner Hype Cycle Reshaped Hype Cycle
  26. 26. A few closing thoughts @albangerome
  27. 27. Escalation of commitment @albangerome Construction proposal Model and blueprints revealed Extra budget unlocked Building inauguration day What a nice building!
  28. 28. Inexperienced but confident @albangerome Confidence Experience
  29. 29. Be data-informed not data-driven! 51% of C-suite executives fully support their organisation’s digital and analytics strategy 58% of the executives say employee engagement and adoption of data requires leadership by example The Economist Intelligence Unit 2015KPMG 2017
  30. 30. Thank you! http://www.albangerome.com @albangerome

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