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Hub and spoke model

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Internal or external people for an analytics team?

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Hub and spoke model

  1. 1. The Hub and Spoke Model Internal or external people for an analytics team? Alban Gérôme @albangerome MeasureCamp Amsterdam 21 April 2018
  2. 2. Single version of the truth
  3. 3. Single version of the truth • The company implemented analytics as a self-serve solution
  4. 4. Single version of the truth • The company implemented analytics as a self-serve solution • Soon after two managers compare analytics data and their data does not match
  5. 5. Single version of the truth • The company implemented analytics as a self-serve solution • Soon after two managers compare analytics data and their data does not match • The company decides to create an analytics team to provider a single version of the truth
  6. 6. Internal only
  7. 7. Internal only • Early attempts were found as too disconnected from the business reality to make any significant impact
  8. 8. Internal only • Early attempts were found as too disconnected from the business reality to make any significant impact • Analytics vendors made a point that their solutions were easy enough to operate by internal staff
  9. 9. Internal only • Early attempts were found as too disconnected from the business reality to make any significant impact • Analytics vendors made a point that their solutions were easy enough to operate by internal staff. A dedicated team would become experts
  10. 10. Internal only • Early attempts were found as too disconnected from the business reality to make any significant impact • Analytics vendors made a point that their solutions were easy enough to operate by internal staff. A dedicated team would become experts • The analytics tool is harder to learn than initially advertised and requires training
  11. 11. External hires
  12. 12. External hires • The team manager has no analytics experience but has been in the company
  13. 13. External hires • The team manager has no analytics experience but has been in the company or that field for several years
  14. 14. External hires • The team manager has no analytics experience but has been in the company or that field for several years • External hires are
  15. 15. External hires • The team manager has no analytics experience but has been in the company or that field for several years • External hires are • Rare
  16. 16. External hires • The team manager has no analytics experience but has been in the company or that field for several years • External hires are • Rare • Expensive
  17. 17. External hires • The team manager has no analytics experience but has been in the company or that field for several years • External hires are • Rare • Expensive • Hard to retain
  18. 18. Internal or External?
  19. 19. Internal or External? • Aligned with the business goals
  20. 20. Internal or External? • Aligned with the business goals • Strong internal network
  21. 21. Internal or External? • Aligned with the business goals • Strong internal network • Cheaper
  22. 22. Internal or External? • Aligned with the business goals • Strong internal network • Cheaper • Easier to retain
  23. 23. Internal or External? • Aligned with the business goals • Strong internal network • Cheaper • Easier to retain That’s what an Analytics team from internal people gives you
  24. 24. Internal or External? • Aligned with the business goals • Strong internal network • Cheaper • Easier to retain That’s what an Analytics team from internal people gives you • Data-literate
  25. 25. Internal or External? • Aligned with the business goals • Strong internal network • Cheaper • Easier to retain That’s what an Analytics team from internal people gives you • Data-literate • Data-driven
  26. 26. Internal or External? • Aligned with the business goals • Strong internal network • Cheaper • Easier to retain That’s what an Analytics team from internal people gives you • Data-literate • Data-driven • Analytics tool experts
  27. 27. Internal or External? • Aligned with the business goals • Strong internal network • Cheaper • Easier to retain That’s what an Analytics team from internal people gives you • Data-literate • Data-driven • Analytics tool experts • Objectivity
  28. 28. Internal or External? • Aligned with the business goals • Strong internal network • Cheaper • Easier to retain That’s what an Analytics team from internal people gives you • Data-literate • Data-driven • Analytics tool experts • Objectivity That’s what an Analytics team from external hires gives you
  29. 29. Both internal and external
  30. 30. Both internal and external • A team of external experts
  31. 31. Both internal and external • A team of external experts • Focused on answering business questions
  32. 32. Both internal and external • A team of external experts • Focused on answering business questions • Running tests
  33. 33. Both internal and external • A team of external experts • Focused on answering business questions • Running tests • Making recommendations
  34. 34. Both internal and external • A team of external experts • Focused on answering business questions • Running tests • Making recommendations That’s the analytics hub
  35. 35. Both internal and external • A team of external experts • Focused on answering business questions • Running tests • Making recommendations That’s the analytics hub • Internal people promoted junior part-time analysts
  36. 36. Both internal and external • A team of external experts • Focused on answering business questions • Running tests • Making recommendations That’s the analytics hub • Internal people promoted junior part-time analysts • Monitor the metrics
  37. 37. Both internal and external • A team of external experts • Focused on answering business questions • Running tests • Making recommendations That’s the analytics hub • Internal people promoted junior part-time analysts • Monitor the metrics • Do the daily/weekly/monthly reports
  38. 38. Both internal and external • A team of external experts • Focused on answering business questions • Running tests • Making recommendations That’s the analytics hub • Internal people promoted junior part-time analysts • Monitor the metrics • Do the daily/weekly/monthly reports • Soundboard for the hub
  39. 39. Both internal and external • A team of external experts • Focused on answering business questions • Running tests • Making recommendations That’s the analytics hub • Internal people promoted junior part-time analysts • Monitor the metrics • Do the daily/weekly/monthly reports • Soundboard for the hub They are the spokes
  40. 40. Guardians of data quality?
  41. 41. Guardians of data quality? • A dedicated analytics team can set automated alerts
  42. 42. Guardians of data quality? • A dedicated analytics team can set automated alerts. Anything beyond this is neither practical nor realistic
  43. 43. Guardians of data quality? • A dedicated analytics team can set automated alerts. Anything beyond this is neither practical nor realistic • With a hub and spoke model, the embedded junior analysts can monitor the relevant subset of metrics for their team
  44. 44. Guardians of data quality? • A dedicated analytics team can set automated alerts. Anything beyond this is neither practical nor realistic • With a hub and spoke model, the embedded junior analysts can monitor the relevant subset of metrics for their team A major reporting outage will result in several junior analysts reporting the outage to the hub
  45. 45. Guardians of data quality? • A dedicated analytics team can set automated alerts. Anything beyond this is neither practical nor realistic • With a hub and spoke model, the embedded junior analysts can monitor the relevant subset of metrics for their team A major reporting outage will result in several junior analysts reporting the outage to the hub. They are like canaries in the coalmine for the hub
  46. 46. Rotating
  47. 47. Rotating • External hires in the analytics hub lack domain knowledge
  48. 48. Rotating • External hires in the analytics hub lack domain knowledge • Their recommendations may not align with the business
  49. 49. Rotating • External hires in the analytics hub lack domain knowledge • Their recommendations may not align with the business Get the new hires for the analytics hub to spend time in another team and make them rotate between other teams
  50. 50. Skin in the game
  51. 51. Skin in the game • The junior analysts monitor the metrics that impact their team
  52. 52. Skin in the game • The junior analysts monitor the metrics that impact their team, and inform the hub if they spot any reporting outage or any other issue
  53. 53. Skin in the game • The junior analysts monitor the metrics that impact their team, and inform the hub if they spot any reporting outage or any other issue • When the teams realise how much time and little value goes into their own reporting, they might just become more data-driven
  54. 54. Pedalling in row
  55. 55. Pedalling in row • Analytics experts are allowed to be data-driven and provide actionable insight aligned to the business goal
  56. 56. Pedalling in row • Analytics experts are allowed to be data-driven and provide actionable insight aligned to the business goal • The teams needing reporting and engaging in data-cherry picking can use their own resources to do so and perhaps not for much longer
  57. 57. Pedalling in row • Analytics experts are allowed to be data-driven and provide actionable insight aligned to the business goal • The teams needing reporting and engaging in data-cherry picking can use their own resources to do so and perhaps not for much longer • Data quality improves, reporting outages get caught faster
  58. 58. Pedalling in row • Analytics experts are allowed to be data-driven and provide actionable insight aligned to the business goal • The teams needing reporting and engaging in data-cherry picking can use their own resources to do so and perhaps not for much longer • Data quality improves, reporting outages get caught faster • Data literacy improves in the spokes and spread from there
  59. 59. Dankuwel! http://www.albangerome.com @albangerome

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