A changed society requires new leadership styles. And yet many of the fundamentals remain the same.

1. A Vanguard Style
By Alan K. Rudi
1

2. Agricultural
Age
Industrial
Revolution
Services
Economy
Knowledge
Age
Labor
Machines
Internet
Innovation
And
And
And
And
Tools
Migration
Globalization
Socialization
2

3. Imagine You Are…
Visionary w/Social Purpose
Self-Aware
A Teacher and Servant
An Innovator
Achieving Results
How? Look to…
“Conscious Capitalism” Mackey and Sisodia
“Leadership & Self-Deception” Arbinger Inst.
Jesus Christ
Jobs and Drucker
“American Icon” Hoffman
3

4. “Business is good because it creates
value,
it is ethical because it is based on
voluntary exchange,
it is noble because it can elevate our
existence,
it is heroic because it lifts people out
of poverty and creates prosperity.”
Conscious Capitalism
4

5. Purpose
Employees
Customers
Community
Your Intent?
Your Impact?
Profit
Investors
Partners
Suppliers
Society/Environment
Health
Safety and Security
Sustainability/Green
5

6. 6

7. Emotions, Thoughts
Choice to?
Honor
“Should do”
Betray
“I need”
“Into our box”
See Our Self?
See Others?
Victim
Hardworking
Important
Fair
Sensitive
Good
Lazy
Inconsiderate
Unappreciative
Insensitive
Faker
Lousy
7

8. Out of the Box?
Honor Others
8

9. Teacher
Servant
Challenge
Encourage
High
Expectations
Love
Fun
Feast
9

10. Design first, then engineer
Own, control primary technologies
Simplicity - less is more
Trust intuition, customer not always right
Well-run company more innovative than 1
highly creative person
Collaborate simultaneously, creativity
from random discussions
Cannibalize yourself
See big picture, master details
Marketing based on empathy, focus,
impression
And execution is everything
10

11. Unexpected outcome
• Learn from failure. Tolerate it.
Incongruities
• Test assumptions vs. reality
Process Needs
• Apply existing methods to a new problem
11

12. Industry Changes
• Competitor growing more than industry
signals market change (>40%)
Demographics
• Highly predictive, study long term trends
New Knowledge
• Discovery, trial and error
12

13. Execute
Assess
Weekly
Business
Review
Strategy
Quarterly
Build Trust
for
Teamwork
13

14. You
People
Vision + Purpose
Motivated by “why we exist”
Self-Aware
Culture depends on everyone’s
behavior
Teacher and Servant
Develop their talent
Innovator
Build great products
Achieving Results
Strategy, execution needs trust
“Great leaders have a heart for people. They take time for people. They view
people as the bottom line, not as a tool to get to the bottom line.”
14

15. Master’s Technology Management
VP Marketing (growth)
2x recipient Chairman’s
Innovation Award
SVP Marketing, Product
Development (growth)
Chief Business Officer
(turnaround + growth)
Economics Adjunct Professor
GM – Web E-Learning
(startup). OC ACG 2012
Finalist for Technology
Innovation.
15