Guy Fraker - from Risk to Opportunity

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Guy Fraker - from Risk to Opportunity

  1. 1. Our Sponsors
  2. 2. From Risk To Opportunity Guy Fraker Founder: Knowledge Services @ AutonomouStuff, LLC Co-Founder &CEO : get2kno, Inc.
  3. 3. You Inspire
  4. 4. Mission & Passion: Grow Access as an Alternative to Ownership Why: Access Empowers
  5. 5. Learned to manage “risk”......... “Of course not.....you haven’t learned it yet. First learn, then do and accomplish anything”
  6. 6. “Millions come and see these mountains. Only a few reach for them. I can’t imagine those who do are ever the same. “If you don’t try- won’t you always wonder..”
  7. 7. Diagnosing “Risk” to create Opportunity Weak Signals Then Ask- “What If?” Launch New Entity Form Collaborativ e Team- Research DEEP DIVE: Create Multiple Scenarios ID: 1. Core Risk 2. Core Opps Ideation
  8. 8. Over a decade collaborating with the best
  9. 9. Personal Transportation- Always Scaled To Culture
  10. 10. The “Haves” = Ownership
  11. 11. Shared Mobility Has a Deep History As Well
  12. 12. 1920‘s: The Stars Aligned And car ownership went viral
  13. 13. 1950‘s: The Interstate Highway Act
  14. 14. Explosion in Ownership & VMT
  15. 15. Challenge: Innovation is counter- intuitive- causes REACTION Data Source : Dr. Ray Kurzweil MD, PhD CEO Kurzweil Technologies, Inc Zoneof Distress
  16. 16. Recognize Problem or opportunity Plan & Act Solution The Greatest Risks Are Often Internal Whatpreventsattainingidealsolutions?A: With questions: 5 W’s Q: How do we learn to think differently?
  17. 17. Pace changes everything- It can also work against you 10 15 20 Skip? React? Hope to follow? Execute Grow Lead Chris Anderson; The Long Tail, 2007, 2008 Car Share? Tourism Unions Car Ownership? P&C Ins ? Taxis Pre Web= 5-10 years; Now= 24-36 months
  18. 18. 2. Market development: Extend the core into new markets 4. Diversification: Create a new future 1. Start-up Market Penetration: Better positioning with improved products and services 3. Product Development: How to redefine/redeploy to create new products? New Existing Existing New Consumers Maturation of a New Industry As a Sector Grows, Existing Industry Scale Forces React- Default Mode Risk: Hype vs Genuine Products
  19. 19. Respect The Role Others Own
  20. 20. Educate, Collaborate, Em brace
  21. 21. Balance = Maximum Efficiency •Individual firm: Compete & Grow •As an industry (Shared Mobility): Be Pro- Active, Collaborate, Tell Our Story
  22. 22. Together, We Will Succeed China will build new 20 cities every year until 2050 to keep up with the migration from rural to urban India: 1 million people migrate from rural to urban…… per week.
  23. 23. Improving 1 billion lives within 1 decade “Only a few can reach for them. Those that do will never be the same”
  24. 24. •guy@get2kno.com or •gfraker@autonomoustuff.co m •@cre8tfutures • 309-660-5238 • guycf4 Thank you!

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