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Denis McQuail


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Denis McQuail

  1. 1. Denis McQuail Denis McQuail was a theorist who looked into why people use the media. He found many reasons why they did and he split them into 4 main categories. Information: This was to find out about relevant events and conditions happening in the world, this was based around self-education and having the need to seek information purely for general interest and natural curiosity. Examples are found in newspapers or the news broadcasted on television. Personal Identity: This McQuail thought was about personal values and what people thought about certain aspects in the media. This could be that they could relate to behaviour that has been done and looking into the media to find out who they are as a person. Examples of this often occur in magazines and children idolising the celebrities on the images.
  2. 2. Integration and Social interaction: This McQuail thought was about feeling social empathy and feeling sorry about what was going on in the world. This is based on having a substitute for real life and people may feel that the media replaces their social life as they may have problems interacting. Examples of this are online social network sites such as Facebook. Entertainment: this McQuail believed to be a way of a person escaping their problems and almost hiding from real life events. In other aspects it may be seen as relaxing and helpful to take your mind off things that have happened you want to forget. Examples of this are that of gaming such as playing the Xbox or Watching films.
  3. 3. The main reason I would interact with the media using the stereotypes above would be to find out information and seek more knowledge on what was going on around the world we live in. I would feel part of the Interaction category as well feeling empathy for those involved in natural disasters. In relation to other categories McQuail looked at I think that too much of any of the medias can be harmful to people however the entertainment aspect could be more severe. An example of a natural disaster that has brought my curiosity about was the horrific earthquake in Haiti that reached 7.0 on the Richter scale. These kinds of events in the world make me feel empathy and want to know how these things come about and how they can be seen earlier. People may be caught up in the so-called ‘Gaming world’ and they do not see the real world as it is anymore. They take part in this to escape what is going on around them and it may because of illness or depression. Can Escapism come from a video game? Yes I believe so, sometimes people get that caught up in a game they have a tendency to do something morally wrong. For example in America an 8-year-old Louisiana boy intentionally shot and killed his elderly caregiver after playing a violent video game.
  4. 4. The main reasons I would interact with all types of the media would be to take my mind of something that has happened in the day. A film would be a good way to do so as it can help you relax and you may receive a good feeling about watching it. Also when looking at magazines it can be considered that if you want to know what your favourite band or football club has done it is a good way of finding out what is going on it can also be a good way to take your mind of something. Social network sites can be used when people want to interact with their peers however do not feel they can face to face.