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Southern tier industry clusters in the context of the global economy

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About Industry Building Blocks with a specific focus on Industry Cluster development in the Southern Tier NY region.

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Southern tier industry clusters in the context of the global economy

  1. 1. Make your decision with IBB Precision TM IndustryBuildingBlocks.com© 2018 Industry Building Blocks ABOUT Industry Building Blocks Industry, Company, Market & Cluster Information Services December 1, 2018 + Southern Tier NY Industry Clusters Cluster Development in a Global Economy
  2. 2.  IBB, the 1st company to define the global economy by granular industry (with over 20,200 industries) makes it easy to understand any industry, industry cluster, market area or company, including the unique ability to compare companies side-by-side at the line-of-business (LOB) level. IBB Value Proposition © 2018 Industry Building Blocks Make your decision with IBB Precision™ 2
  3. 3. Industry Classification Systems (ICS) Compared Sources: IBB, company websites, Wikipedia. Trade names belong to respective firms. ICS BASIC UNIT Level 1 Level 2 Level 3 Level 4 Level 5 ICB Company Industry Super Sector Sector Subsector Rigor Scores in Green (FTSE) 10 19 41 114 GICS Company Sector Industry Group Industry Subindustry (S&P) 11 24 68 157 TRBC Company Economic Sector Business Sector Industry Group Industry Activity (Thomson) 10 28 54 136 837 US Clusters Industry Cluster Subcluster NAICS (HBS / US EDA) 67 316 1,000 NAICS Industry Economic Sector Economic Subsector Industry Group NAICS Industry National Industry (US OMB) 24 99 311 699 1,057 IBBICS Industry Super Sector Sector Sub Sector Industry Group Industry (IBB) 19 130 550 3,000 20,200 Porter 5 forces level© 2018 Industry Building Blocks Make your decision with IBB Precision™ 3 How many slices? $ 88 T Global Economy
  4. 4. Industry Name Bus 1 Bus 2 Bus N Five Forces Industry Data NAICS Code U.S. Cluster 1 Industry Data  2 Industry Data  3 Industry Data  4 Industry Data  5 Industry Data  … 20,200 Industry Data  IBB Is Logically Simple, But May Appear Complex Because It Covers the Global Economy  There are over 20,000 global industries AND because IBB includes a lot of strategic information. It looks conceptually simple to me. © 2018 Industry Building Blocks Make your decision with IBB Precision™ 4
  5. 5. Industry Name Bus 1 Bus 2 Bus 3 Bus N Data Data More Data 1 Industry Data  2 Industry Data  3 Industry Data  4 Industry Data  5 Industry Data  … 20,200 Industry Data  IBB Vision: Analyze the Global Economy, by Industry Industry Analysis Data for Each Industry … With a Focus on Analyzing All Companies with a Global Market Share of 1% or more, in at least 1 Industry. … © 2018 Industry Building Blocks Make your decision with IBB Precision™ 5
  6. 6. Industry Name Bus 1 Bus 2 Bus 3 Bus N Data Data More Data 1 Industry Data  2 Industry Data  3 Industry Data  4 Industry Data  5 Industry Data  … 20,200 Industry Data  Plus: Analyze Southern Tier Companies & Industry Clusters Industry Analysis Data for Each Industry … + include All Companies in the Southern Tier NY area with 1 employee or more. … © 2018 Industry Building Blocks Make your decision with IBB Precision™ 6
  7. 7. SAMPLE 1a: Corning Inc (Logical) Lines of Business* 1 Spacecraft Windows 2 Telescope Mirrors 3 Toughened Glass 4 Glass Art & Art Glass 5 Fused Silica 6 Optical Systems Engineering Services 7 Semiconductor Glass Wafer Manufacturing 8 Ceramic Substrates Manufacturing 9 Cell Culture Systems Manufacturing : *Corning Inc competes in industries in the IBB database. Sample Extract © 2018 Industry Building Blocks Make your decision with IBB Precision™ 73 HQ in Corning, NY Rev ~ $ 11 B Employees: Total ~ 45,000 Southern Tier ~ 5,800 7
  8. 8. SAMPLE 1b: Broome County (Logical) LOBs* 1 Regional Airport Services 2 Intra-city Local Bus Transportation Services 3 Event Production: Sports & Convention Arenas 4 Farmer’s Markets 5 Industrial Space Leasing Services 6 Commercial Office Leasing & Rental Services 7 Nursing Homes & Assisted Living Center Serv. 8 Performing Arts Theaters : *Broome competes in industries in the IBB database. © 2018 Industry Building Blocks Make your decision with IBB Precision™ Jason T. Garnar, Broome County Exec 12 8
  9. 9. SAMPLE 1c: Companies Side-By-Side Report: Compare Companies @ the LOB Level Industry Name ALO CAF GE SIE Locomotives Yes Yes Yes Yes Train Dampers Yes Train Traction Systems Yes Yes Train Wheels Yes Etc. YES = Company competes here. Alstrom, CAF, GE & Siemens © 2018 Industry Building Blocks Make your decision with IBB Precision™ 9
  10. 10. SAMPLE 2: Market Area - Robots 1 Robot Engineering Services & Robot Consulting 2 Robot Operating Systems 3 Robot Simulation Software 4 Robots / Floor Washing Robots Manufacturing 5 Robots / Guide Dog Robot Manufacturing 6 Robots / Gutter Cleaning Robot Manufacturing 7 Robots / Lawn Mower Robots Manufacturing 8 Robots / Pet Robot Manufacturing 9 Training / Robot Training Services : There are robot industries in the IBB database104 Sample Extract Each Industry has a story © 2018 Industry Building Blocks Make your decision with IBB Precision™ 10
  11. 11. SAMPLE 3: Industry Analysis Content (Think How Different Milk & Orange Juice Are) Each of the 20,200 IBB Industries uses the same Industry Template Short definition Top Corp Competitors Competitors Brand Competitors Product Segments Customer Segments Channel Segments Buyer Purchase Criteria End Users Substitutes Complements Vendors Industry Trends Geopolitical Trends Economic Trends Technology Trends Industry (5-Forces Level) Information A C H J L N E G I K M P O F D B Standard 7-page industry analysis. That impact this industry © 2018 Industry Building Blocks Make your decision with IBB Precision™ 11
  12. 12. © 2018 Industry Building Blocks Make your decision with IBB Precision™ Industry Cluster Coordinator Mike Decker # Companies in IBB Database, so far 428 Potential Cluster organizations include:  21 Brix Winery; AA Dairy; AgriForaging Food Safety; Atwater Estate Vineyards; Awestruck Ciders; Azure Hill Winery; Beer Pond Winery; Byrne Dairy; etc. 12 Subclusters include:  Craft Beer; Wine; Liquor; Milk; Goat Milk; Eggs; Cheeses; Goat Cheese; Ice Cream; Apples; Hay; Corn; Hemp; Pumpkins; Maple Syrup; Beef; etc. SAMPLE 4: Southern Tier Industry Cluster: Agriculture, Food & Beverages
  13. 13. [1] Analyze companies at line-of-business level + Compare companies side-by-side at LOB level [2] Analyze Market Areas by industry [3] Analyze 20,200 global industries [4] Analyze + develop Industry Clusters In Summary, IBB Information Is Used to Analyze: [1] Companies, [2] Market Areas, [3] Industries& [4] Clusters Sources: IBB analysis, company websites & Wikipedia. 1c 2 1b Each industry uses same 7-page template. Identify 3,300 Southern Tier NY companies and tag each to local Clusters 4 3 Industry Analysis Industry Classification Systems (ICS) # Gilligan’s Ice Cream 1 Ice Cream Shops, Ltd Service 2 Beer Ice Cream Manufacturing 3 Hard Cider Ice Cream Manuf. 4 Wine Ice Cream Manufacturing 1a Trade names belong to respective firms. Over 12,000 companies Etc. for hundreds of industries 13© 2018 Industry Building Blocks Make your decision with IBB Precision™
  14. 14. © 2018 Industry Building Blocks Make your decision with IBB Precision™  Industry Cluster Defined  Example Clusters  ST8 Defined Clusters  Overview of Each ST8 Cluster  IBB Data In Support of ST8 Clusters  A Very Simplified 3-Step Process for Building An Industry Cluster Using A Sample Company (Byrne Dairy) An Introduction to Southern Tier Industry Clusters
  15. 15. © 2018 Industry Building Blocks Make your decision with IBB Precision™ 15 HBS Prof M. Porter Industry Cluster Defined A geographic concentration of similar and interconnected firms that help drive innovation and productivity that build a sustainable competitive advantage and promote increased growth.
  16. 16. Hollywood – Films Vegas – Gambling; Conferences; Weddings Wall Street – $$$ W 48th St © 2018 Industry Building Blocks Make your decision with IBB Precision™ 16  Lithium ion Batteries  Trains + components  Wine (Apple, Hemp Infused  Craft Beers  Hay, Corn, Apples, Hemp  Milk, Ice Cream & Yogurt  Spiedie Sauces  Bluestone  Baseball Hall of Fame + Lots of Sports Related  Beer Ice Cream? Others? Clusters – Well Known & Local Potential $
  17. 17. © 2018 Industry Building Blocks Make your decision with IBB Precision™ 1 Manufacturing (255) & Advanced Materials (22) 277 2 Agriculture, Food & Beverages 428 3 Healthcare & Life Sciences 216 4 Education 248 5 Energy, Clean Energy & Smart Energy 92 6 Sports (113) Ent (142) H&Tourism (247) & Retail (201) 703 7 Financial Services 179 8 Business & Professional (431) & Gov’t Services (207) 638 9 Engineering (25) Construction (30) & Const. Mat (35) 90 10 Media, IT, AI & Communications 106 * Other (Waterfront, Transportation, Distribution, Wood Products, etc.) 172 17 10 Industry Clusters Defined by the Southern Tier 8 NY Region, As of Nov 28, 2018 # Firms See Full List & X-Reference with US Cluster Names at: SouthernTier.info/st-clusters
  18. 18. Southern Tier Firms Grouped by Cluster © 2018 Industry Building Blocks Make your decision with IBB Precision™ 18 View Stats at Southern Tier.info/ Counties
  19. 19. © 2018 Industry Building Blocks Make your decision with IBB Precision™ 19 Southern Tier Company Data Developed by Includes...
  20. 20. Southern Tier Company Brief Description of What the Company Actually Does Company 1 Company 2 Company 3 … Company 3,400 © 2018 Industry Building Blocks Make your decision with IBB Precision™ The fastest way to learn about the Southern Tier ecosystem What the Company Does in 7 Words 20
  21. 21. Southern Tier Company Country State County City / Town Company 1 Company 2 Company 3 … Company N © 2018 Industry Building Blocks Make your decision with IBB Precision™ Company HQ Addresses Use to identify the location of potential: • Business Customers • Vendors • Competitors • Company Partners 21 + URL+ Mailing Address
  22. 22. Southern Tier Company # Loc. Southern Tier Locations Company 1 3 Vestal; Oneonta; Delhi; Company 2 1 Ithaca Company 3 2 X … Company N 1 © 2018 Industry Building Blocks Make your decision with IBB Precision™ Identify the Southern Tier locations of each company Company Southern Tier Locations 22
  23. 23. Southern Tier Company Global NYS UNY ST8 Company 1 1,000 100 50 20 Company 2 100 20 10 5 Company 3 100 50 40 20 … Company N © 2018 Industry Building Blocks Make your decision with IBB Precision™ Grow in (move employees to) the Southern Tier Estimated Number of Employees by Company & by Geographic Area 23
  24. 24. For 3,400 Companies B R O O M E C H E M U N C H E N A N C O R T L A D E L A W A O T S E G O ETC. Company 1 7 Company 2 15 3 10 8 10 Company 3 22 © 2018 Industry Building Blocks Make your decision with IBB Precision™ Estimated Number of Employees by Company & by County For 14 Southern Tier Counties: 24 Wow
  25. 25. © 2018 Industry Building Blocks Make your decision with IBB Precision™ 25 Example Company: Bryne Dairy & A 3-Step Process for building A Potential Ice Cream Cluster &
  26. 26. In the IBB Database, Byrne Dairy competes in 34 Industries (Lines of Business) If you think Regular Milk + Chocolate Milk are the same industry, think again. Now think of all the ways to make Chocolate Milk unique. 26© 2018 Industry Building Blocks Make your decision with IBB Precision™
  27. 27. Each Industry Byrne Dairy Competes In Has Its Own (Five Forces) Story In thinking about . . Ice Cream Cones: Vanilla? Chocolate? Strawberry? Milk? Cream? Sugar? Corn Syrup? With nuts? Organic? Kosher? Flat Bottom? Artificial flavors? Lead to product varieties, each with a different set of Vendors (input) required. Buyers types include: Kids; Adults; Schools; Restaurants; People with allergies; People on a diet; Etc. 5 4 3 27© 2018 Industry Building Blocks Make your decision with IBB Precision™ Current Competitors 2 1 Future Entrants
  28. 28. What’s Key Is That Local Dairy & Ice Cream Manufacturers Have Common Needs 28 44 © 2018 Industry Building Blocks Make your decision with IBB Precision™ 4 Step #1 for Clusters Is to Identify Similar & Interconnected Firms in the Region Southern Tier
  29. 29. Step #2 for Industry Clusters Is to Identify & Exploit Opportunities for Mutually-Beneficial Cooperation We all need fresh milk, ice cream packaging, refrigerated distribution, etc. 29© 2018 Industry Building Blocks Make your decision with IBB Precision™ I get it now! aka: “Coopetition”
  30. 30. As of 7 Oct, 2018 30© 2018 Industry Building Blocks Make your decision with IBB Precision™ Step #3 for Clusters Is to Constantly Innovate to Beat Competitors Globally Global
  31. 31. Example 2 – A Craft Beer Subcluster - Starts With Identifying Value System Components US Traded Cluster 18: Food Processing & Manufacturing Lager Beers & Ale Beers  Malt + Hops + Yeast + Water - Malted Barley sugars - Hops flavoring, herbs, etc. - Yeast (larger, ale, wild, live) - Barley, corn, wheat, rye, rice Low-alcohol beers (near beers) Malt Liquor Wheat & Oatmeal stout dark beer Beer bottles & beer cans Beer kegs & beer casks Beer Consulting & Data Beer Publications Beer Research Services Beer Schools / Training Beer Testing Services  Breweries, including NAICS Craft & Microbreweries 312120  Malt Manufacturing 311213 Bars & Tap Rooms Beer & Liquor Stores Beer Festivals Restaurants with beer Other venues with beer Governments (Beer Legislation) Brewers Associations (Gov’t Affairs, Industry Support, etc.) US Traded Subcluster 18-9: Malt Beverages U.S. Stats 6,300 Craft Breweries 13% Beer Volume $26 Billion Revenue 135,000 Jobs (Source: Brewers Association) Beer Distribution Brewhouse systems Fermentation tanks Heat exchangers Hot water tanks Immersion chillers Keg washing systems Kettles Canning / bottling systems Labeling systems Beer VCs $$$ Brewery Insurance SouthernTier.info© 2018 Industry Building Blocks 31
  32. 32. © 2018 Industry Building Blocks Make your decision with IBB Precision™ Potential Local Craft Beer Subcluster Players Company Product / Service 1 Hartwick College Center for Craft Food & Beverage Beer lab testing for barley, malt and hops. Also advanced craft malting courses. 2 Cornell University Cornell Brewing Program 3 Sam the Beer Man Retail and wholesale beer distribution services 4 Galaxy Brewery Brewery, kitchen + bar 5 Crooked Creek Hops Farm Hop farming 6 Townsquare Media Inc. American On Tap Craft Beer Festivals / Binghamton On Tap (Feb 23, 2019) * And many more companies driven to make a better beer. SouthernTier.info© 2018 Industry Building Blocks SouthernTier.info© 2018 Industry Building Blocks 32
  33. 33. ETC. 1 2 3 IBB Links 20,300 Industries with 67 U.S. Clusters 33© 2018 Industry Building Blocks Make your decision with IBB Precision™ To the U.S. EDA & ARC: This Slide Is for You! 316 Subclusters 1,057 NAICS Codes
  34. 34. Over 3,400 Companies Added, So Far © 2018 Industry Building Blocks Make your decision with IBB Precision™ 34 View Stats at Southern Tier.info/ Counties
  35. 35. County Document* # Firms Broome The Broome County 1000 TM 1,000 Chemung The Chemung County 300 TM 300 Chenango The Chenango County 300 TM 300 Cortland The Cortland County 400 TM 400 Delaware The Delaware County 300 TM 300 Otsego The Otsego County 300 TM 300 Schoharie The Schoharie County 200 TM 200 Schuyler The Schuyler County 100 TM 100 Steuben The Steuben County 200 TM 200 Tioga The Tioga County 300 TM 300 Tompkins The Tompkins County 500 TM 500 Southern Tier County Reports *For government access to these reports contact Tom Kowalik; otherwise contact Cliff Olin of Olin Capital Advisors © 2018 Industry Building Blocks Make your decision with IBB Precision™ 35
  36. 36. Southern Tier Cluster Information Southern Tier Thank You! © 2018 Industry Building Blocks Make your decision with IBB Precision™ IBB Data Services For Governments + Ed. via Kowalik & Associates For Businesses via Olin Capital Advisors 36 Is At: SouthernTier.info/Clusters Allegany Broome Cattaraugus Chautauqua Chemung Chenango Cortland Delaware Otsego Schoharie Schuyler Steuben Tioga Tompkins Data Supports: R R R R R R R R ST REDC STC ST8STW

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