Southern tier industry clusters in the context of the global economy

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Industry, Company, Market &
Cluster Information Services
December 1, 2018
+ Southern Tier NY
Industry Clusters
Cluster Development
in a Global Economy

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global economy by granular industry
(with over 20,200 industries)
makes it easy to understand any
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at the line-of-business (LOB) level.
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Industry Classification Systems (ICS) Compared
Sources: IBB, company websites, Wikipedia. Trade names belong to respective firms.
ICS BASIC
UNIT
Level 1 Level 2 Level 3 Level 4 Level 5
ICB Company
Industry Super Sector Sector Subsector Rigor
Scores
in
Green
(FTSE) 10 19 41 114
GICS Company
Sector Industry Group Industry Subindustry
(S&P) 11 24 68 157
TRBC Company
Economic
Sector
Business
Sector
Industry
Group Industry Activity
(Thomson) 10 28 54 136 837
US Clusters Industry
Cluster Subcluster NAICS
(HBS / US EDA) 67 316 1,000
NAICS Industry
Economic
Sector
Economic
Subsector
Industry
Group
NAICS
Industry
National
Industry
(US OMB) 24 99 311 699 1,057
IBBICS Industry
Super
Sector Sector
Sub
Sector
Industry
Group Industry
(IBB) 19 130 550 3,000 20,200
Porter 5
forces level© 2018 Industry Building Blocks Make your decision with IBB Precision™
3
How many
slices?
$ 88 T
Global
Economy

Industry Name
Bus
1
Bus
2
Bus
N
Five Forces
Industry Data
NAICS
Code
U.S.
Cluster
1 Industry Data 
2 Industry Data 
3 Industry Data 
4 Industry Data 
5 Industry Data 
…
20,200 Industry Data 
IBB Is Logically Simple, But May Appear Complex
Because It Covers the Global Economy
 There are over 20,000 global industries
AND because IBB
includes a lot of
strategic
information.
It looks
conceptually
simple to me.

Industry Name
Bus
1
Bus
2
Bus
3
Bus
N
Data Data More
Data
1 Industry Data 
2 Industry Data 
3 Industry Data 
4 Industry Data 
5 Industry Data 
…
IBB Vision: Analyze the
Global Economy, by Industry
Industry Analysis Data for Each Industry
…
With a Focus on
Analyzing All Companies
with a Global Market Share
of 1% or more,
in at least 1 Industry.
…

Industry Name
Bus
1
Bus
2
Bus
3
Bus
N
Data Data More
Data
1 Industry Data 
2 Industry Data 
3 Industry Data 
4 Industry Data 
5 Industry Data 
…
Plus: Analyze Southern Tier
Companies & Industry Clusters
Industry Analysis Data for Each Industry
…
+ include All Companies
in the Southern Tier
NY area with 1
employee or more.
…

SAMPLE 1a: Corning Inc (Logical) Lines of Business*
1 Spacecraft Windows
2 Telescope Mirrors
3 Toughened Glass
4 Glass Art & Art Glass
5 Fused Silica
6 Optical Systems Engineering Services
7 Semiconductor Glass Wafer Manufacturing
8 Ceramic Substrates Manufacturing
9 Cell Culture Systems Manufacturing
:
*Corning Inc competes in industries in the IBB database.
Sample
Extract
© 2018 Industry Building Blocks Make your decision with IBB Precision™
73
HQ in Corning, NY
Rev ~ $ 11 B
Employees:
Total ~ 45,000
Southern Tier ~ 5,800
7

SAMPLE 1b: Broome County (Logical) LOBs*
1 Regional Airport Services
2 Intra-city Local Bus Transportation Services
3 Event Production: Sports & Convention Arenas
4 Farmer’s Markets
5 Industrial Space Leasing Services
6 Commercial Office Leasing & Rental Services
7 Nursing Homes & Assisted Living Center Serv.
8 Performing Arts Theaters
:
*Broome competes in industries in the IBB database.
Jason T. Garnar, Broome County Exec
12
8

SAMPLE 1c: Companies Side-By-Side Report:
Compare Companies @ the LOB Level
Industry Name ALO CAF GE SIE
Locomotives Yes Yes Yes Yes
Train Dampers Yes
Train Traction Systems Yes Yes
Train Wheels Yes
Etc. YES = Company competes here.
Alstrom, CAF, GE & Siemens

SAMPLE 2: Market Area - Robots
1 Robot Engineering Services & Robot Consulting
2 Robot Operating Systems
3 Robot Simulation Software
4 Robots / Floor Washing Robots Manufacturing
5 Robots / Guide Dog Robot Manufacturing
6 Robots / Gutter Cleaning Robot Manufacturing
7 Robots / Lawn Mower Robots Manufacturing
8 Robots / Pet Robot Manufacturing
9 Training / Robot Training Services
:
There are robot industries in the IBB database104
Sample
Extract
Each Industry
has a story

SAMPLE 3: Industry Analysis Content
(Think How Different Milk & Orange Juice Are)
Each
of the
20,200
IBB
Industries
uses
the same
Industry
Template
Short definition Top Corp Competitors
Competitors Brand Competitors
Product Segments Customer Segments
Channel Segments Buyer Purchase Criteria
End Users Substitutes
Complements Vendors
Industry Trends Geopolitical Trends
Economic Trends
Technology Trends
Industry
(5-Forces
Level)
Information
A
C
H
J
L
N
E
G
I
K
M
P
O
F
D
B
Standard 7-page
industry analysis.
That
impact
this
industry

Industry Cluster Coordinator Mike Decker
# Companies in IBB Database, so far 428
Potential Cluster organizations include:
 21 Brix Winery; AA Dairy; AgriForaging Food Safety;
Atwater Estate Vineyards; Awestruck Ciders; Azure
Hill Winery; Beer Pond Winery; Byrne Dairy; etc.
12
Subclusters include:
 Craft Beer; Wine; Liquor; Milk; Goat Milk; Eggs;
Cheeses; Goat Cheese; Ice Cream; Apples; Hay;
Corn; Hemp; Pumpkins; Maple Syrup; Beef; etc.
SAMPLE 4: Southern Tier Industry Cluster:
Agriculture, Food & Beverages

[1] Analyze companies at line-of-business level
+ Compare companies side-by-side at LOB level
[2] Analyze Market Areas by industry
[3] Analyze 20,200 global industries
[4] Analyze + develop Industry Clusters
In Summary, IBB Information Is Used to Analyze:
[1] Companies, [2] Market Areas, [3] Industries& [4] Clusters
Sources: IBB analysis, company websites & Wikipedia.
1c
2
1b
Each industry uses same 7-page template.
Identify 3,300
Southern Tier NY
companies and tag
each to local Clusters
4
3
Industry Analysis
Industry Classification
Systems (ICS)
# Gilligan’s Ice Cream
1 Ice Cream Shops, Ltd Service
2 Beer Ice Cream Manufacturing
3 Hard Cider Ice Cream Manuf.
4 Wine Ice Cream Manufacturing
1a
Trade names belong to respective firms.
Over 12,000 companies
Etc. for hundreds of industries
13© 2018 Industry Building Blocks Make your decision with IBB Precision™

 Industry Cluster Defined
 Example Clusters
 ST8 Defined Clusters
 Overview of Each ST8 Cluster
 IBB Data In Support of ST8 Clusters
 A Very Simplified 3-Step Process for
Building An Industry Cluster Using
A Sample Company (Byrne Dairy)
An Introduction to Southern Tier
Industry Clusters

HBS
Prof M. Porter
Industry Cluster Defined
A geographic concentration of
similar and interconnected firms
that help drive
innovation and productivity
that build a sustainable competitive
advantage and promote increased growth.

Hollywood – Films
Vegas – Gambling;
Conferences;
Weddings
Wall Street – $$$
W 48th St
 Lithium ion Batteries
 Trains + components
 Wine (Apple, Hemp Infused
 Craft Beers
 Hay, Corn, Apples, Hemp
 Milk, Ice Cream & Yogurt
 Spiedie Sauces
 Bluestone
 Baseball Hall of Fame +
Lots of Sports Related
 Beer Ice Cream? Others?
Clusters – Well Known & Local Potential
$

1 Manufacturing (255) & Advanced Materials (22) 277
2 Agriculture, Food & Beverages 428
3 Healthcare & Life Sciences 216
4 Education 248
5 Energy, Clean Energy & Smart Energy 92
6 Sports (113) Ent (142) H&Tourism (247) & Retail (201) 703
7 Financial Services 179
8 Business & Professional (431) & Gov’t Services (207) 638
9 Engineering (25) Construction (30) & Const. Mat (35) 90
10 Media, IT, AI & Communications 106
* Other (Waterfront, Transportation, Distribution, Wood Products, etc.) 172
17
10 Industry Clusters Defined by the Southern
Tier 8 NY Region, As of Nov 28, 2018 # Firms
See Full List &
X-Reference with US
Cluster Names at:
SouthernTier.info/st-clusters

Southern Tier Firms Grouped by Cluster
View Stats at
Southern
Tier.info/
Counties

Southern Tier Company Data
Developed by
Includes...

Southern Tier
Company
Brief Description of What the
Company Actually Does
Company 1
Company 2
Company 3
…
Company
3,400
The fastest way to
learn about the
Southern Tier
ecosystem
What the Company Does in 7 Words
20

Southern Tier
Company
Country State County
City /
Town
Company 1
Company 2
Company 3
…
Company N
Company HQ Addresses
Use to identify the
location of potential:
• Business Customers
• Vendors
• Competitors
• Company Partners
21
+ URL+ Mailing Address

Southern Tier
Company
#
Loc.
Southern Tier
Locations
Company 1 3 Vestal; Oneonta; Delhi;
Company 2 1 Ithaca
Company 3 2 X
…
Company N 1
Identify the
Southern Tier
locations of each
company
Company Southern Tier Locations
22

Southern Tier
Company
Global NYS UNY ST8
Company 1 1,000 100 50 20
Company 2 100 20 10 5
Company 3 100 50 40 20
…
Company N
Grow in (move employees to)
the Southern Tier
Estimated Number of Employees
by Company & by Geographic Area
23

For 3,400
Companies
B
R
O
O
M
E
C
H
E
M
U
N
C
H
E
N
A
N
C
O
R
T
L
A
D
E
L
A
W
A
O
T
S
E
G
O
ETC.
Company 1 7
Company 2 15 3 10 8 10
Company 3 22
Estimated Number of Employees
by Company & by County
For 14
Southern Tier
Counties:
24
Wow

Example Company:
Bryne Dairy
&
A 3-Step Process for building A Potential
Ice Cream Cluster
&

In the IBB Database, Byrne Dairy competes in
34 Industries (Lines of Business)
If you think
Regular
Milk +
Chocolate
Milk are
the same
industry,
think
again.
Now think
of all the
ways to
make
Chocolate
Milk
unique.

Each Industry Byrne Dairy Competes In Has Its
Own (Five Forces) Story
In thinking
about . .
Ice Cream
Cones:
Vanilla?
Chocolate?
Strawberry?
Milk?
Cream?
Sugar?
Corn Syrup?
With nuts?
Organic?
Kosher?
Flat Bottom?
Artificial
flavors?
Lead to product varieties, each with a different set of Vendors (input) required.
Buyers
types
include:
Kids;
Adults;
Schools;
Restaurants;
People with
allergies;
People on a
diet; Etc.
5
4
3
Current Competitors
2
1
Future Entrants

What’s Key Is That
Local Dairy & Ice
Cream Manufacturers
Have Common Needs
28
44
4
Step #1 for Clusters Is to Identify Similar &
Interconnected Firms in the Region
Southern Tier

Step #2 for Industry Clusters Is to Identify & Exploit
Opportunities for Mutually-Beneficial Cooperation
We all need fresh milk,
ice cream packaging,
refrigerated distribution, etc.
I get it
now!
aka: “Coopetition”

As of 7 Oct, 2018
Step #3 for Clusters Is to Constantly Innovate
to Beat Competitors Globally
Global

Example 2 – A Craft Beer Subcluster - Starts
With Identifying Value System Components
US Traded Cluster 18: Food Processing & Manufacturing
Lager Beers & Ale Beers
 Malt + Hops + Yeast + Water
- Malted Barley sugars
- Hops flavoring, herbs, etc.
- Yeast (larger, ale, wild, live)
- Barley, corn, wheat, rye, rice
Low-alcohol beers (near beers)
Malt Liquor
Wheat & Oatmeal stout dark beer
Beer bottles & beer cans
Beer kegs & beer casks
Beer Consulting & Data
Beer Publications
Beer Research Services
Beer Schools / Training
Beer Testing Services
 Breweries, including NAICS
Craft & Microbreweries 312120
 Malt Manufacturing 311213
Bars & Tap Rooms
Beer & Liquor Stores
Beer Festivals
Restaurants with beer
Other venues with beer
Governments (Beer Legislation)
Brewers Associations (Gov’t Affairs, Industry Support, etc.)
US Traded Subcluster 18-9: Malt Beverages
U.S. Stats
6,300 Craft Breweries
13% Beer Volume
$26 Billion Revenue
135,000 Jobs
(Source: Brewers Association)
Beer Distribution
Brewhouse systems
Fermentation tanks
Heat exchangers
Hot water tanks
Immersion chillers
Keg washing systems
Kettles
Canning / bottling systems
Labeling systems
Beer VCs $$$
Brewery Insurance
SouthernTier.info© 2018 Industry Building Blocks 31

Potential Local Craft Beer Subcluster Players
Company Product / Service
1
Hartwick College Center for
Craft Food & Beverage
Beer lab testing for barley, malt
and hops. Also advanced craft
malting courses.
2 Cornell University Cornell Brewing Program
3 Sam the Beer Man
Retail and wholesale beer
distribution services
4 Galaxy Brewery Brewery, kitchen + bar
5 Crooked Creek Hops Farm Hop farming
6 Townsquare Media Inc.
American On Tap Craft Beer
Festivals / Binghamton On Tap
(Feb 23, 2019)
* And many more companies driven to make a better beer.
SouthernTier.info© 2018 Industry Building Blocks
SouthernTier.info© 2018 Industry Building Blocks 32

ETC.
1
2
3
IBB Links 20,300 Industries with 67 U.S. Clusters
To the U.S. EDA & ARC:
This Slide Is for You!
316 Subclusters
1,057 NAICS Codes

Over 3,400 Companies Added, So Far
View Stats at
Southern
Tier.info/
Counties

County Document* # Firms
Broome The Broome County 1000 TM 1,000
Chemung The Chemung County 300 TM 300
Chenango The Chenango County 300 TM 300
Cortland The Cortland County 400 TM 400
Delaware The Delaware County 300 TM 300
Otsego The Otsego County 300 TM 300
Schoharie The Schoharie County 200 TM 200
Schuyler The Schuyler County 100 TM 100
Steuben The Steuben County 200 TM 200
Tioga The Tioga County 300 TM 300
Tompkins The Tompkins County 500 TM 500
Southern Tier County Reports
*For government access to these reports contact Tom Kowalik; otherwise contact Cliff Olin of Olin Capital Advisors

Southern Tier Cluster Information
Southern Tier
Thank You!
IBB Data Services
For Governments + Ed. via Kowalik & Associates
For Businesses via Olin Capital Advisors
36
Is At:
SouthernTier.info/Clusters
Allegany
Broome
Cattaraugus
Chautauqua
Chemung
Chenango
Cortland
Delaware
Otsego
Schoharie
Schuyler
Steuben
Tioga
Tompkins
Data
Supports:
R
R
R
R
R
R
R
R
ST REDC
STC ST8STW

Southern tier industry clusters in the context of the global economy

Southern tier industry clusters in the context of the global economy

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