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FreeSBC - A New Approach to the SBC

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A webinar introduction to FreeSBC, explaining the unique business model, product features, use cases and a customer case study. A great overview to help prospective users get oriented.

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FreeSBC - A New Approach to the SBC

  1. 1. FreeSBC – A New Approach to the SBC 1Confidential February 2018
  2. 2. 2 Today’s Presenters: Confidential Alan D Percy Senior Director of Product Marketing alan.percy@telcobridges.com Marc St-Onge Director of Sales Support marc.stonge@telcobridges.com
  3. 3. SESSION BORDER CONTROLLERS at the crossroads of networks… 3Confidential
  4. 4. Service Provider Session Border Controller Forecast by Architecture © Exact Ventures, Inc www.exactventures.com Exact Ventures Confidential 4
  5. 5. Changing Economics “Old Way” Hardware-centric Proprietary appliances EOL Hardware Capital Expenditure + Maintenance “Cloud Way” © Exact Ventures, Inc www.exactventures.com Exact Ventures Confidential 5 Software-centric COTS Hardware, Virtual or Cloud Software-as-a-Service “Pay-as-you-Grow” TCO Years TCO Years
  6. 6. 6 Introducing… • Commercial Software • Highly Scalable • Carrier-grade – HA 1+1 • Based on field-tested SIP stack • “Freemium” Business Model Confidential
  7. 7. In this presentation... • Who is TelcoBridges? • Why FreeSBC ? • Comparing Free vs. Paid version • Target Use Cases • Features/Capabilities • Customer Case Study • How to begin Evaluation 7Confidential
  8. 8. TelcoBridges Inc. • Manufacturer of VoIP gateways and telecom solution platforms for carriers • Founded in 2002 • Headquarters: Montreal, Canada • TelcoBridges performs hardware & software R&D as well as production of its products at HQ in Montreal • Other offices: Hong Kong, Turkey, Poland • 24/7 technical support is provided from Montreal & Hong Kong Confidential 8 TelcoBridges HQ
  9. 9. Worldwide Success • Exclusively in carrier networks • Focus on reliability and service • Technology innovator Confidential 9
  10. 10. 10 “Freemium” Business Model • Core SBC functions are FREE • Wiki Support • Periodic updates Confidential • Paid version adds: • 24/7 technical support • Regular updates • TB analytics • OSS/BSS Connectors • Transcoding Core SBC $0 • Alliance Partner Program Alliance Partners All this for $1/session/year
  11. 11. 11 Detailed Comparison Feature/Capability Free Paid Back to Back User Agent (B2BUA)   DDOS / DOS Protection   NAT Traversal   SIP Header / Digit Manipulation   Call Routing   Call Rate / Bandwidth Limiting   High Availability 1+1   Access to Wiki and Forum Self-support   24/7 Support and Software Update Service  Transcoding  TB analytics 90-day Trial  OSS/BSS and RADIUS API Connectors 90-day Trial  Confidential
  12. 12. 12 Carrier Performance Confidential
  13. 13. 13 Use Cases - Peering Benefits: Large Session Capacity Call routing, mediation and CDR functions required Deployed in the core of the service provider’s network Confidential Service Provider SoftSwitch Wholesale VoIP Provider FreeSBC FreeSBC
  14. 14. 14 Use Cases - Access Benefits: Large Session Capacity High performance NAT Traversal Registration pass-through Analytics and OSS/BSS connectors Confidential SMB/Enterprise IAD/Router Service Provider SoftSwitch FreeSBC
  15. 15. 15 Use Cases – Contact Center Benefits: Call Rate Limiting SIP Trunking Intelligent Call Routing High performance Cause Code Mapping Confidential Contact Center SIP Trunking Provider(s) FreeSBC Dialer/ACD
  16. 16. Platform Agnostic Confidential Bare metal server Virtualized computing Vmware, KVM Cloud computing Session border controller software package Flexible deployment choices Adapts to your business needs
  17. 17. Full SIP Message Manipulation Confidential Service Provider Network Border Privacy modification SIP From: Alice SIP From: Anonymous SIP X-Header : Op-A SIP P-Header: No-chargeAny custom header SIP SIP-I  Interconnect to all major carriers Protocol conversion  Customizable per trunk group  Privacy enforcement Access to all SIP headers  Connect every call Service Provider Digit Manipulation SIP To: 555-1212 SIP To: +1 800 5555-1212  Privacy enforcement
  18. 18. Flexible Class 4 Routing Confidential Service Provider Service Provider Internal routing engine • Internal route database • Load share routing • Priority routing • Least cost routing • Or any custom routing Internal Class 4 Routing Engine External Route server query • 3XX redirect • Radius AAA 3rd Party Wholesale Route server Routing
  19. 19. Network Troubleshooting Tools Confidential Service Provider Service Provider Call Trace History Database Call Trace Analysis Test Call Call Recording Live Wireshark Capture TB Analytics
  20. 20. 20 Alliance Partner Program Confidential Call Routing/LNP FastLink TransNexus Billing FastLink JeraSoft Fraud Detection TransNexus Softswitch (see TB wiki) Traffic Monitoring KMG Monitor Hosting TriJet Services
  21. 21. Case Study Confidential • Leading Service Provider in Mexico • Challenge: • Needed call rate limiting for SIP trunks. Application to gracefully limit outbound calls from customer’s dialers. • Tried other SBCs, but too complex installation and licensing • Solution: • FreeSBC at customer premises • Enforcing call rates per SLA • “One step installation process is very important to us” Sergio R. Lopez, Engineering Manager
  22. 22. EVALUATION PROCESS 22Confidential
  23. 23. Begin at: www.FreeSBC.com Confidential 23
  24. 24. Choosing a Support Option Confidential 24
  25. 25. Begin the Download Confidential 25
  26. 26. SBC Configuration Confidential 26
  27. 27. Web Management Portal Confidential 27
  28. 28. Technology • Excellent performance • Easy to deploy • Highly reliable 28 A Platform for the Future Low TCO • No CAPX • Low support costs • “pay as you grow” Clear future • Cloud-ready • Customer-driven roadmap • Alliance Partner Program Partner Confidential
  29. 29. www.FreeSBC.com TRY it… …we think you will LIKE it! www.telcobridges.com sales@telcobridges.com HQ: +1.450.655.8993 HK: +852.3749.9819 29Confidential

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