Welcome to “FreeSBC – A New Approach to the SBC”, a webinar event hosted by TelcoBridges Before we begin, a little housekeeping: As a live event participant, you’ll have the opportunity to interact with today’s speakers and hope you do pose your questions and comments on today’s topic using the Q/A panel. To pose a question or comment, open the Q/A panel by clicking on the box in the upper left of your screen. We’ll cover your questions toward the end of the session. We’ve found that some attendees may need to adjust the webinar View Options to see the full slide on your screen. If you are not seeing a full slide, move your mouse to the top of the webinar window and a View Option selection will appear – choose an option that best fits your screen. Also, today’s event is being recorded and all those that have registered will received a link to the recording for on-demand playback. We hope you share the link with your co-workers and others that would find the discussion valuable.
Some introductions to get started: I’m Alan Percy, Senior Director of Product Marketing for TelcoBridges and today’s event moderator. Having joined the company in December, I’m the “new kid on the block” and responsible for driving awareness of the session border controller solutions from TelcoBridges. Joining us today is Marc Saint-Onge, Director of Sales Support for TelcoBridges. Marc has a long history with TelcoBridges, providing technical expertise and advice to customers across the globe. Marc, thanks for being a part of today’s event. [Marc response] And we’re glad to have you, our attendees, with us today and encourage you to use the opportunity to interact with our speakers by posing your questions and comments.
First a little background: As network architects in service providers and large enterprises plan their migration to cloud infrastructure, one network security element plays a critical role and needs special treatment - the Session Border Controller. At the crossroads of real-time voice and video traffic, SBCs are tasked with providing protection against DDOS attacks, facilitating NAT traversal, providing topology hiding, resolving interoperability issues and much more.
During a recent briefing with Greg Collins at Exact Ventures, he shared with us some observations and forecast on the changes he is seeing in the Session Border Controller market. One significant change is the shift from SBCs being physical appliances to virtualization and deployment in the cloud. According to his forecasts, by 2022, over 75% of SBC deployments will be either virtualized or cloud-based. We think this is a significant change to the market and requires a change in “business as usual”
The traditional way of paying for network infrastructure assumed a hardware-centric appliance needed to be purchased, requiring a large capital expenditure followed by maintenance fees over the life of the equipment. The result was a front-loading of the TCO, a real problem for providers that are just starting out and are building a customer base. [BUILD] The new “Cloud Way” is a more software-centric model where initial costs are low, and increase later when a paid subscriber base is established by the provider. This model offers more opportunities for fostering new services and applications – ideally, growing new business opportunities.
Recognizing these needs, TelcoBridges offers FreeSBC, a software SBC solution designed specifically for cloud and virtualized deployments. Highly scalable with carrier-grade reliability, FreeSBC is a commercial SBC, offered under a “freemium” business model. We feel FreeSBC better fits the emerging cloud application market needs for affordable voice network security.
We’ve got a lot to cover today, starting with an introduction to the people behind FreeSBC, comparing the free and paid versions, some target use cases and details on capabilities. We’ve also got a customer case study lined up, showing how a major carrier addressed SIP Trunking performance issues. And finally, we’ll step you through the download and activation process, allowing you to evaluate the software in your own lab environment.
To get things started, Marc, can you give our audience a quick introduction to TelcoBridges?
Can be deployed in various platforms. TelcoBridges functions is deployed in software that can run on these 3 platforms. FreeSBC is Platform Agnostic and provides flexibility to deploy solution best fit your needs.
Extra slides for more details. Hardware platform specifications. -> freedom of choices that fits business needs. Bare metal be Intel CPU with Intel NIC. Performance would depends on hardware.
For deployment in virtualized computing platform, Vmware and KVM OpenStack are supported. Roadmap with more hypervisors. AWS Support is coming soon
FreeSBC - A New Approach to the SBC
A New Approach to the SBC
Alan D Percy
Senior Director of Product Marketing
Director of Sales Support
at the crossroads of networks…
• Commercial Software
• Highly Scalable
• Carrier-grade – HA 1+1
• Based on field-tested SIP stack
• “Freemium” Business Model
In this presentation...
• Who is TelcoBridges?
• Why FreeSBC ?
• Comparing Free vs. Paid version
• Target Use Cases
• Customer Case Study
• How to begin Evaluation
• Manufacturer of VoIP gateways and
telecom solution platforms for carriers
• Founded in 2002
• Headquarters: Montreal, Canada
• TelcoBridges performs hardware &
software R&D as well as production of its
products at HQ in Montreal
• Other offices: Hong Kong, Turkey, Poland
• 24/7 technical support is provided from
Montreal & Hong Kong
• Exclusively in carrier networks
• Focus on reliability and service
• Technology innovator
“Freemium” Business Model
• Core SBC functions are FREE
• Wiki Support
• Periodic updates
• Paid version adds:
• 24/7 technical support
• Regular updates
• TB analytics
• OSS/BSS Connectors
• Alliance Partner Program
All this for
Feature/Capability Free Paid
Back to Back User Agent (B2BUA)
DDOS / DOS Protection
SIP Header / Digit Manipulation
Call Rate / Bandwidth Limiting
High Availability 1+1
Access to Wiki and Forum Self-support
24/7 Support and Software Update Service
TB analytics 90-day Trial
OSS/BSS and RADIUS API Connectors 90-day Trial
Use Cases - Peering
Large Session Capacity
Call routing, mediation and CDR functions required
Deployed in the core of the service provider’s network
Wholesale VoIP Provider
Use Cases - Access
Large Session Capacity
Analytics and OSS/BSS connectors
Use Cases – Contact Center
Call Rate Limiting
Intelligent Call Routing
Cause Code Mapping
Bare metal server
Session border controller
Flexible deployment choices
Adapts to your business needs
Full SIP Message Manipulation
Privacy modification SIP From: Alice SIP From: Anonymous
SIP X-Header : Op-A SIP P-Header: No-chargeAny custom header
SIP SIP-I Interconnect to all major
Customizable per trunk group
Access to all SIP headers Connect every call
Digit Manipulation SIP To: 555-1212 SIP To: +1 800 5555-1212 Privacy enforcement
Flexible Class 4 Routing
Internal routing engine
• Internal route database
• Load share routing
• Priority routing
• Least cost routing
• Or any custom routing
External Route server query
• 3XX redirect
• Radius AAA
Wholesale Route server
Network Troubleshooting Tools
• Leading Service Provider in Mexico
• Needed call rate limiting for SIP trunks. Application to gracefully
limit outbound calls from customer’s dialers.
• Tried other SBCs, but too complex installation and licensing
• FreeSBC at customer premises
• Enforcing call rates per SLA
• “One step installation process is very important to us”
Sergio R. Lopez, Engineering Manager
• Excellent performance
• Easy to deploy
• Highly reliable
A Platform for the Future
• No CAPX
• Low support costs
• “pay as you grow”
• Customer-driven roadmap
• Alliance Partner Program
…we think you will LIKE it!