Moving Beyond The Beer Review
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
Alan McCormick is an attorn...
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
Bryan Roth is a former jour...
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
Jessica Miller combines her...
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
Oliver Gray is a profession...
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
Fermenting Narrative Wort
i...
“The difference between
literature and journalism
is that journalism is
unreadable and literature
is not read.”
-Oscar Wil...
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
Every Beer has a Story
It’s...
Writer First, Beer Enthusiast Second
With Literature and Libation, my focus is on writing not beer. The beer
is a catalyst...
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
Writing Outside Beer
Beer touches so many aspects of ...
“Literature adds to reality, it does
not simply describe it. It enriches
the necessary competencies that
daily life requir...
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
Lies, Damned Lies and
Statistics
BryanRoth
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville,...
Or: How I Learned to
Stop Worrying and
Love Beer Research
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Confere...
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
We are not alone
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
No. Seriously.
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
Everyone’s doing it.
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
Now get learning
• 87% of online adults say the internet and cell phones have
improved their ability to learn new things
•...
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
Sources to help you stand out
Beer Ratings Beer Advocate RateBeer BeerGraphs
Industry Info Brewbound Shanken News Craft Br...
How it’s helped me
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
How can it help you?
Easy Different
Notes from a beer
review
Behind-the-scenes
look at your research
Writing about a
brewe...
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
Journalism/Storytelling and
Wrapping it All Together
Alan McCormick
2015 Beer Bloggers and Write...
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
WHY?
You are in an enviable...
MovingBeyondTheBeerReview
Utilize your “non-beer” strengths.
2015 Beer Bloggers and Writers Conference, Asheville, North C...
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
MovingBeyondTheBeerReview
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
Facts:
Context:
Purpose:
Co...
MovingBeyondTheBeerReview
Forget: “Write what you know.”
Write what you discover.
2015 Beer Bloggers and Writers Conferenc...
MovingBeyondTheBeerReview
Discussion
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
Moving Beyond The Beer Review
2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
Bryan Roth
@BryanDRoth ...
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Moving beyond the beer review public copy

  1. 1. Moving Beyond The Beer Review 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  2. 2. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina Alan McCormick is an attorney whose real estate focused practice includes working with breweries on commercial leasing, land use, and trademark and related intellectual property issues. He writes Growler Fills, a blog focusing on Montana beer news, is the co-creator of Missoula Craft Beer Week and the Montana columnist for the Rocky Mountain Brewing News.
  3. 3. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina Bryan Roth is a former journalist now working in communications at Duke University in Durham, North Carolina. His blog, This is Why I'm Drunk, focuses on socio-cultural aspects of the beer community and the broad trends that drive them, including the common language of beer, changing drinker demographics and how alcohol content impacts beer ratings.
  4. 4. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina Jessica Miller combines her training in writing, teaching and poetry with her eye for observation to tell stories using strong visuals at her blog HeyBrewtiful.com. Away from her blog she handles media relations and web development for Reformation Brewery in Woodstock, Georgia, where she’s even been known to change a keg or two.
  5. 5. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina Oliver Gray is a professional writer and editor who dabbles in Corporate IT when his boss demands it. In his copious spare time he runs the beer and writing blog, Literature and Libation, which focuses on narrative storytelling, literary techniques and grammar, and cultural essay (as if such things really exist in the context of beer).
  6. 6. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina Fermenting Narrative Wort into Literary Beer for Fun and Profit (Just Kidding) (About the profit part) Oliver Gray
  7. 7. “The difference between literature and journalism is that journalism is unreadable and literature is not read.” -Oscar Wilde MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  8. 8. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina Every Beer has a Story It’s easy to get lost in the details of drinking the beer, ignoring the rest of the narrative that lead to the beer. Sometimes the story comes from your interaction with the beer, not the beer or brewery itself. Example: Sam Adams Thirteenth Hour Review • Personal anecdotal opening • Cohesive theme that ties into the name of the beer • Sensory descriptions woven into story • Overall feeling of how I liked the beer from tone/story
  9. 9. Writer First, Beer Enthusiast Second With Literature and Libation, my focus is on writing not beer. The beer is a catalyst for the stories, a unifying concept, not the heart and soul. Creative freedom; never feel obligated to write anything that doesn’t excite me as a writer. I get to truly enjoy what I write, not just bang out words because words. Example: Victory Summer Love Review 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina • Beer review with no adjectives • Focuses on the words, grammar, writing, not the beer itself • Perfect for a blog; no sane editor would let this into a magazine • A lot of fun to write MovingBeyondTheBeerReview
  10. 10. 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina Writing Outside Beer Beer touches so many aspects of culture; sociology, agriculture, diet, technology, business, law, art, etc. Try to get my head out of the pint glass and look at the bigger context of beer in society. Essays are perfect for exploring broader concepts and starting conversations about things that “matter” in our culture. Example: The Syncretism of Sam Adams MovingBeyondTheBeerReview • Overall theme ties human and religious history to beer history • Researched, thought-out argument, not just off-the-cuff opinion • Topically relevant; Jim Koch and Sam Adams were being talked about
  11. 11. “Literature adds to reality, it does not simply describe it. It enriches the necessary competencies that daily life requires and provides; and in this respect, it irrigates the deserts that our lives have already become.” -C. S. Lewis 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina MovingBeyondTheBeerReview
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  47. 47. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  48. 48. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  49. 49. Lies, Damned Lies and Statistics BryanRoth MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  50. 50. Or: How I Learned to Stop Worrying and Love Beer Research MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  51. 51. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  52. 52. We are not alone MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  53. 53. No. Seriously. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  54. 54. Everyone’s doing it. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  55. 55. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  56. 56. Now get learning • 87% of online adults say the internet and cell phones have improved their ability to learn new things • 72% of internet users report they like having this much information available to them • 76% of online adults say access to the internet has made average Americans better informed Source: Pew Research Center MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  57. 57. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  58. 58. Sources to help you stand out Beer Ratings Beer Advocate RateBeer BeerGraphs Industry Info Brewbound Shanken News Craft Brewing Business Academic Research Google Scholar JSTOR Personal Interviews MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  59. 59. How it’s helped me MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  60. 60. How can it help you? Easy Different Notes from a beer review Behind-the-scenes look at your research Writing about a brewery opening Post with cited arguments Sharing information provided to you Offering facts and figures not everyone is seeing MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  61. 61. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  62. 62. MovingBeyondTheBeerReview Journalism/Storytelling and Wrapping it All Together Alan McCormick 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  63. 63. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina WHY? You are in an enviable position to report news and deliver stories that are not being reported/told.
  64. 64. MovingBeyondTheBeerReview Utilize your “non-beer” strengths. 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina HOW?
  65. 65. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  66. 66. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  67. 67. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  68. 68. MovingBeyondTheBeerReview 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina Facts: Context: Purpose: Collect and Verify Provide the background and “big picture.” Have one. Know what it is.
  69. 69. MovingBeyondTheBeerReview Forget: “Write what you know.” Write what you discover. 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  70. 70. MovingBeyondTheBeerReview Discussion 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina
  71. 71. Moving Beyond The Beer Review 2015 Beer Bloggers and Writers Conference, Asheville, North Carolina Bryan Roth @BryanDRoth thisiswhyimdrunk.wordpress.com Jessica Miller @heybrewtiful heybrewtiful.com Oliver Gray @OliverJGray literatureandlibation.com Alan McCormick @GrowlerFills growlerfills.beer

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