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Email marketing | MailCamp12 | Alan Ferguson

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Alan Ferguson presented at MailCamp12 in May 2012. In this presentation Alan Ferguson talks about Central Bedfordshire Council Updates. This is Central Bedfordshire's email marketing tool which is delivered using Gov Delivery.

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Email marketing | MailCamp12 | Alan Ferguson

  1. 1. Central Bedfordshire Council www.centralbedfordshire.gov.uk@alanfergsAlan Ferguson – Web ManagerCentral Bedfordshire Council
  2. 2. Central Bedfordshire Council www.centralbedfordshire.gov.ukWhat do we use?You need someone to champion email marketing(In Central Bedfordshire Council…it’s me)
  3. 3. Central Bedfordshire Council www.centralbedfordshire.gov.ukNo automationKeep it consistentFocus contentWe don’t spamOur winning formula
  4. 4. Central Bedfordshire Council www.centralbedfordshire.gov.uk7,800Build on what you’ve already got114 topics and growing
  5. 5. Central Bedfordshire Council www.centralbedfordshire.gov.ukShout about it!
  6. 6. Central Bedfordshire Council www.centralbedfordshire.gov.uk27%open rateKnow your targets10%CTRTime for A/B testing?
  7. 7. Central Bedfordshire Council www.centralbedfordshire.gov.ukThanks for listeningConstantly promote the serviceKnow your targetsMake it personal@alanfergs

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