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Email marketing | MailCamp12 | Alan Ferguson


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Alan Ferguson presented at MailCamp12 in May 2012. In this presentation Alan Ferguson talks about Central Bedfordshire Council Updates. This is Central Bedfordshire's email marketing tool which is delivered using Gov Delivery.

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Email marketing | MailCamp12 | Alan Ferguson

  1. 1. Central Bedfordshire Council Ferguson – Web ManagerCentral Bedfordshire Council
  2. 2. Central Bedfordshire Council do we use?You need someone to champion email marketing(In Central Bedfordshire Council…it’s me)
  3. 3. Central Bedfordshire Council automationKeep it consistentFocus contentWe don’t spamOur winning formula
  4. 4. Central Bedfordshire Council,800Build on what you’ve already got114 topics and growing
  5. 5. Central Bedfordshire Council about it!
  6. 6. Central Bedfordshire Council rateKnow your targets10%CTRTime for A/B testing?
  7. 7. Central Bedfordshire Council for listeningConstantly promote the serviceKnow your targetsMake it personal@alanfergs