Views on
Innovation Engineers
Alan Engel, 10 October 2009
1
2
Young Professionals
3
4
5
Income per 
person since 
1000 BC
Innovation Explains 
All Modern Growth
Gregory Clark, A Farewell to Alms
1800
Google News Archive Timeline:
“Innovation”
1970 ‐ 2009 ~250,000 
articles/year
6
Google News Archive Timeline:
“Entrepreneur”
1970 ‐ 2009 ~34,000 
articles/year
7
®
Search “Innovation”
People 242,000
Companies 6,800
Groups 2,335
Events 1,123
is a registered trademark of LinkedIn Corpo...
Innovation S‐Curve
Consultants 
most active Academics 
most active
9
The economy is a 
complex system of 
interacting individuals —
and these individuals 
themselves are complex 
systems.  .....
Source: http://blame.ca/?p=73
[Failed] 
Neoclassical 
economics 
radically 
oversimplifies ...
Paul Krugman, New York Time...
12
USPTO Director Kappos: "Patent quality 
equals granting those claims the 
applicant is entitled to under our laws."
The la...
Social Web
14
2008 United States 
presidential election 
was won on the 
Internet.
15
Problem
• How to prepare young 
innovation professionals for 
30‐year careers in innovation
16
Approach
• Individual
–Perspective, savvy, balance
–Adaptability
–Skills
• International
–Engagement
–“Weak‐tie” networks
...
Why “Innovation Engineers”?
• Focus on practice
• Ideology‐free framework
• Cope with rapidly changing 
environment
18
.
Engineering
Innovation
20
Innovation
Engineering
21
Innovation
Engineers
22
Elements of
Innovation
Engineering
• Models
• Assets
• Roles & Jobs
• Tools
• Networks
• Standardization
23
“Branded” Innovation Models
• Chesbrough “open” innovation
• Chandler “learning base” innovation
–Other factions call this...
Future Innovation 
“Brands”?
• MOJO™
• MAGLEV™
• ELEVATOR™
• ESCALATOR™
• SHINKANSEN™
• REVOLVING DOOR™
• STAIRWAY‐TO‐HEAV...
Model‐Selling
Source: http://www.emeraldinsight.com/fig/2170320406005.png
All
Bad
All
Good
26
Business
Model
A B C
Feature 1 △ ◎ X
Feature 2 ◎ △ X
Feature 3 △ X ◎
¥
Tech
Innovation
Strategy
27
Open Innovation
Open Innovation
29
Source: Henry William Chesbrough (2006) "Open Innovation: The New Imperative for 
Creating and Profitin...
30
In the Fall of 1970, Hitachi launched an epoch‐making 
patent strategy. It announced that its patents, which until 
now...
1961‐2008
The Semiconductor Research Institute is established with the purpose of 
obtaining the cooperation of Tohoku Uni...
27 Corporate 
Members by 
2004
32
Source: Japan Science & Technology Agency
ERATO
Researchers
1981‐2005
Individuals
833
Industrial
454
Foreign
308
Universit...
Source: Japan Science & Technology Agency
ERATO
Seconding
Organizations
1981‐2005
Companies
209
Other 15Universities 24
34
Open Innovation 
S‐Curve
Consultants 
most active
Academics 
most active
SRI ERATO
RIKEN 1917
35
Hitachi
Open Innovation in Japan
• Long history
• Pioneering examples & experience
• Concept and practice not foreign
• Managerial...
• Because of trust, you can have 
collaboration in Japan that 
would be inconceivable 
elsewhere.
– Luca Escoffier
• Invit...
“Out of 
thousands 
[of teams], 
you have only two 
that succeeded. The big 
lesson for me was that most of 
those collabo...
Elements of
Innovation
Engineering
• Models
• Assets
• Roles & Jobs
• Tools
• Networks
• Standardization
39
Innovation Assets
• Networks
– People
– Presence
– Weak‐ties (bridging ties)
– Customer lists
• Intellectual Property
– Cu...
Roles & Jobs
• Model‐independent
–Patent prosecution (mechanics)
–Patent search and analytics
• Model‐dependent
–Licensing...
Tools
• The Internet
–Social networks
• Patent analytics
• Information search and retrieval
• “Tried and true” methods
42
Elements of
Innovation
Engineering
• Models
• Assets
• Roles & Jobs
• Tools
• Networks
• Standardization
43
Strength of Weak Ties
44
Ideas & Information
45New York Times, 6 October 2009, p. D7
Disorientation sharpens 
the senses and begets 
creative thinking.
International Engagement
• Immediately raises level of play
• Learn why best‐in‐world programs are best
• Learn how to mak...
Undergraduate 
Synthetic 
Biology
International Genetically Engineered Machine 
competition (iGEM) 
47
48
International Reach
Virtual “Weak‐Tie” Networks
• Facebook
• LinkedIn
• Twitter
• Google Docs
• Google Apps
• BarCamp
49
• Private group, no government or university 
affiliation
• Founder, Richard Litman
– Patent attorney
– Chairman, Freedom ...
51
Networking Tools and Services
• Shared workspaces
– Google Docs
• Networking web services
– LinkedIn
– Twitter
• Shared ap...
Elements of
Innovation
Engineering
• Models
• Assets
• Roles & Jobs
• Tools
• Networks
• Standardization
53
Standardization Processes
• Industry
• Scientific research
– Peer review
– Reproducibility
– Methods
• Innovation Engineer...
Best Practices
• Standardization process
• Areas
– Patent searching and analytics
– Patent valuation
– Due diligence
– Tec...
• Contract Accords for University‐Industry 
Sponsored Research Agreements
• Guiding Principles for University‐Industry 
En...
57
1: Statement of Work
2: Indemnification
3: Publications
4: Other Research Results and
Copyrightable Materials
5: Backgr...
58
• Materials Transfer Agreements
• Open Source Knowledge Management
• Open Access Data Protocol
• Health Commons
• Green...
Nuturing Innovation Engineers
• Individual
–Perspective, savvy, balance
–Adaptability
–Skills
• International
–Engagement
...
Innovation engineers
Innovators
60
Innovation engineers
Innovators
61
Most Famous Innovation of
California Gold Rush
62
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Views On Innovation Engineers

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A bird's eye view with emphasis on young staff members in innovation promotion organizations

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Views On Innovation Engineers

  1. 1. Views on Innovation Engineers Alan Engel, 10 October 2009 1
  2. 2. 2
  3. 3. Young Professionals 3
  4. 4. 4
  5. 5. 5 Income per  person since  1000 BC Innovation Explains  All Modern Growth Gregory Clark, A Farewell to Alms 1800
  6. 6. Google News Archive Timeline: “Innovation” 1970 ‐ 2009 ~250,000  articles/year 6
  7. 7. Google News Archive Timeline: “Entrepreneur” 1970 ‐ 2009 ~34,000  articles/year 7
  8. 8. ® Search “Innovation” People 242,000 Companies 6,800 Groups 2,335 Events 1,123 is a registered trademark of LinkedIn Corporation. 8
  9. 9. Innovation S‐Curve Consultants  most active Academics  most active 9
  10. 10. The economy is a  complex system of  interacting individuals — and these individuals  themselves are complex  systems.  .... So be it. Paul Krugman, New York Times 5 Sept 2009 10
  11. 11. Source: http://blame.ca/?p=73 [Failed]  Neoclassical  economics  radically  oversimplifies ... Paul Krugman, New York Times 5 Sept 2009 11
  12. 12. 12
  13. 13. USPTO Director Kappos: "Patent quality  equals granting those claims the  applicant is entitled to under our laws." The landscape is ever changing ‐ for  example the Bilski case has been  appealed. There is a rumor that 80% of software  applications are being rejected. 13
  14. 14. Social Web 14
  15. 15. 2008 United States  presidential election  was won on the  Internet. 15
  16. 16. Problem • How to prepare young  innovation professionals for  30‐year careers in innovation 16
  17. 17. Approach • Individual –Perspective, savvy, balance –Adaptability –Skills • International –Engagement –“Weak‐tie” networks –Standards 17
  18. 18. Why “Innovation Engineers”? • Focus on practice • Ideology‐free framework • Cope with rapidly changing  environment 18
  19. 19. . Engineering
  20. 20. Innovation 20
  21. 21. Innovation Engineering 21
  22. 22. Innovation Engineers 22
  23. 23. Elements of Innovation Engineering • Models • Assets • Roles & Jobs • Tools • Networks • Standardization 23
  24. 24. “Branded” Innovation Models • Chesbrough “open” innovation • Chandler “learning base” innovation –Other factions call this “linear”. • Von Hippel “democratic” innovation –“Open” faction calls this “external”. 24
  25. 25. Future Innovation  “Brands”? • MOJO™ • MAGLEV™ • ELEVATOR™ • ESCALATOR™ • SHINKANSEN™ • REVOLVING DOOR™ • STAIRWAY‐TO‐HEAVEN™ 25
  26. 26. Model‐Selling Source: http://www.emeraldinsight.com/fig/2170320406005.png All Bad All Good 26
  27. 27. Business Model A B C Feature 1 △ ◎ X Feature 2 ◎ △ X Feature 3 △ X ◎ ¥ Tech Innovation Strategy 27
  28. 28. Open Innovation
  29. 29. Open Innovation 29 Source: Henry William Chesbrough (2006) "Open Innovation: The New Imperative for  Creating and Profiting from Technology"
  30. 30. 30 In the Fall of 1970, Hitachi launched an epoch‐making  patent strategy. It announced that its patents, which until  now had been kept behind doors, would be open across  the board for licensing both here and abroad. This caused a  major sensation. The spirit and goal of opening our patents  was the following. i. Promote technological exchange in the industry ii. Promote advanced technological development iii. Contribute to the company’s revenues through  royalties on technology iv. Proactively develop technology transfer as an  industrial activity Akio TAKAHASHI, “Hitachi’s Patent Management,” JIII, 1983 Open Innovation ‐ Hitachi ‐ 1970
  31. 31. 1961‐2008 The Semiconductor Research Institute is established with the purpose of  obtaining the cooperation of Tohoku University researchers and industry to  carry out research relating to semiconductor engineering and related basic  electronic engineering based on the academic research of Dr. Watanabe and  independent patents, and especially to contribute to Japan’s academics and  culture by furthering the development of independent research. Prospectus at Establishment, 24 May 1961 31
  32. 32. 27 Corporate  Members by  2004 32
  33. 33. Source: Japan Science & Technology Agency ERATO Researchers 1981‐2005 Individuals 833 Industrial 454 Foreign 308 University 41 Other 35 33
  34. 34. Source: Japan Science & Technology Agency ERATO Seconding Organizations 1981‐2005 Companies 209 Other 15Universities 24 34
  35. 35. Open Innovation  S‐Curve Consultants  most active Academics  most active SRI ERATO RIKEN 1917 35 Hitachi
  36. 36. Open Innovation in Japan • Long history • Pioneering examples & experience • Concept and practice not foreign • Managerial, legal & bureaucratic  frameworks 36
  37. 37. • Because of trust, you can have  collaboration in Japan that  would be inconceivable  elsewhere. – Luca Escoffier • Invited Researcher at Institute of Intellectual  Property • CASRIP fellow at University of Washington 37
  38. 38. “Out of  thousands  [of teams],  you have only two  that succeeded. The big  lesson for me was that most of  those collaborations don’t work.” Greg McAlpin, Netflix contest runner‐up New York Times, 21 Sept 2009 38
  39. 39. Elements of Innovation Engineering • Models • Assets • Roles & Jobs • Tools • Networks • Standardization 39
  40. 40. Innovation Assets • Networks – People – Presence – Weak‐ties (bridging ties) – Customer lists • Intellectual Property – Customer lists – Patents – Trademarks • R&D infrastructure • Other 40
  41. 41. Roles & Jobs • Model‐independent –Patent prosecution (mechanics) –Patent search and analytics • Model‐dependent –Licensing –Technology transfer programs • Networking 41
  42. 42. Tools • The Internet –Social networks • Patent analytics • Information search and retrieval • “Tried and true” methods 42
  43. 43. Elements of Innovation Engineering • Models • Assets • Roles & Jobs • Tools • Networks • Standardization 43
  44. 44. Strength of Weak Ties 44 Ideas & Information
  45. 45. 45New York Times, 6 October 2009, p. D7 Disorientation sharpens  the senses and begets  creative thinking.
  46. 46. International Engagement • Immediately raises level of play • Learn why best‐in‐world programs are best • Learn how to make lesser programs into best  programs • Develop savvy, perspective, balance,  adaptability 46
  47. 47. Undergraduate  Synthetic  Biology International Genetically Engineered Machine  competition (iGEM)  47
  48. 48. 48 International Reach
  49. 49. Virtual “Weak‐Tie” Networks • Facebook • LinkedIn • Twitter • Google Docs • Google Apps • BarCamp 49
  50. 50. • Private group, no government or university  affiliation • Founder, Richard Litman – Patent attorney – Chairman, Freedom Bank of Virginia • Initial network built on LinkedIn – ~2,100 members worldwide – Website for Best Practices, useful information • Moving to face‐to‐face meetings 50
  51. 51. 51
  52. 52. Networking Tools and Services • Shared workspaces – Google Docs • Networking web services – LinkedIn – Twitter • Shared application platforms – Google Apps – iPhone • Virtual – physical hybrid – BarCamp 52
  53. 53. Elements of Innovation Engineering • Models • Assets • Roles & Jobs • Tools • Networks • Standardization 53
  54. 54. Standardization Processes • Industry • Scientific research – Peer review – Reproducibility – Methods • Innovation Engineering – Best Practices – “Commons” projects – Patent Prosecution Highway 54
  55. 55. Best Practices • Standardization process • Areas – Patent searching and analytics – Patent valuation – Due diligence – Technology value propositions – Contract accords – Relationships 55
  56. 56. • Contract Accords for University‐Industry  Sponsored Research Agreements • Guiding Principles for University‐Industry  Endeavors • TurboNegotiator 56
  57. 57. 57 1: Statement of Work 2: Indemnification 3: Publications 4: Other Research Results and Copyrightable Materials 5: Background Intellectual Property
  58. 58. 58 • Materials Transfer Agreements • Open Source Knowledge Management • Open Access Data Protocol • Health Commons • GreenXchange Patent Strategies
  59. 59. Nuturing Innovation Engineers • Individual –Perspective, savvy, balance –Adaptability –Skills • International –Engagement –“Weak‐tie” networks –Standardization 59
  60. 60. Innovation engineers Innovators 60
  61. 61. Innovation engineers Innovators 61
  62. 62. Most Famous Innovation of California Gold Rush 62

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