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Igqie14 analytics and ethics 20141107

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a whistlestop tour through some of the ethical dilemmas and challenges that arise in this "Big Data Age" and the various approaches to considering them, if not solving them.

In this 10 minute "lightning talk" delegates will get insights into some of the research agenda and issues being considered in this area, touching on Business Analytics, Data Quality, analytic risks, ethics and evidence-based decision-making culture

Published in: Data & Analytics
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Igqie14 analytics and ethics 20141107

  1. 1. “Get your facts first, then you can distort them as you please.” Data, Analytics & Ethics: finding the creepy line Sponsored by Mark Twain Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw:@Alan_D_Duncan E: alan.duncan@gartner.com Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
  2. 2. A bit about me.... • NEW! Research Director, Gartner • Former advisory board member, QFire Software • 22 years Information Strategy, Data Governance, Analytics & Business Consulting – Director of Data Governance at UNSW – EDS, KPMG, CPW, Acuma, Pelion, SMS – Scottish Power, United Distillers, O2, Astra Zeneca, Carphone Warehouse, Vodafone, Riyad Bank – Commonwealth Bank, NSW Roads & Maritime Services, Centrelink, OATSIH, NSW Family & Community Services, CASA, AMSA, FaHCSIA, DAFF, Navy… • Information-Management.com “Top 12 on Twitter” • Best supporting Actor, 2005 Barnet Drama Festival • See me this week in “Boudicca” at Verulamium… Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw:@Alan_D_Duncan E: alan.duncan@gartner.com Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
  3. 3. Key issues • Analytic value & Data Quality • Analytic risks & The Creepy Line • Suggested actions & final thoughts Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw:@Alan_D_Duncan E: alan.duncan@gartner.com Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
  4. 4. “The value of an idea lies in the using of it.” Analytic Value & Data Quality, Sponsored by Thomas Edison Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw:@Alan_D_Duncan E: alan.duncan@gartner.com Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
  5. 5. Pay a visit to Whitefellah Burrows… • 34% of organisations derive greater business value from “Big Data” once unstructured data types are addressed.1 • Unstructured data represents 90% of all real-time data being created today.2 • 59% of organisations say data quality problems are the biggest barrier to successful analytics initiatives.3 • 80% of the effort involved in dealing with data is cleaning it.3 • 1 “What Works in Big Data”, The Data Warehouse Institute, 2014. • 2 “2011 CMO Study”, IBM Institute of Business Value, 2011. • 3 “2014 Analytics, BI and Information Management Survey”, Information Week, November 2013. • 4 “Planning for Big Data: A CIO’s Handbook”, O’Reilly Media, 2012. Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw:@Alan_D_Duncan E: alan.duncan@gartner.com Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
  6. 6. …and don’t fall in! • Do data professionals have a special ethical responsibility? • Is there such a thing as "good analytics" and "bad analytics?" • How can you organize a structured ethical debate? • What happens if you ignore ethical debate? • Where do you stand? Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw:@Alan_D_Duncan E: alan.duncan@gartner.com Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
  7. 7. “Experts often possess more data than judgement.” The “Creepy Line”, Sponsored by Colin Powell Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw:@Alan_D_Duncan E: alan.duncan@gartner.com Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
  8. 8. The Creepy line • The creepy line is real • The creepy line is fuzzy • The creepy line is near • There is no such thing as an “absolute right to privacy” Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw:@Alan_D_Duncan E: alan.duncan@gartner.com Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
  9. 9. Avoiding “creepy” ain’t so easy • Risk 1: Anonymization and Data Masking Could be Impossible • Risk 2: Protecting People From Themselves • Risk 3: It's Easy to Mistake Patterns for Reality • Risk 4: The Data Becomes Reality Itself • Risk 5: Don't Worry About Bad People; Worry About the Ignorant Ones Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw:@Alan_D_Duncan E: alan.duncan@gartner.com Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
  10. 10. “Data! Data! Data! I can’t make bricks without clay!” (Sherlock Holmes, The Adventure of the Copper Beeches) Digital & Analytic Ethics, Sponsored by Sir Arthur Conan Doyle Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw:@Alan_D_Duncan E: alan.duncan@gartner.com Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
  11. 11. Suggested Actions • First, Get the Basics Right • Information Governance Needs To Grow Up • Connect Business Value & Consumer Value • Be Sensitive to Culture & Values • Understand the Origin of Data • Realize That There Is no Such Thing as "Being Objective" in Analytics Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw:@Alan_D_Duncan E: alan.duncan@gartner.com Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
  12. 12. “Government-aku Law nyiringka ngarapai. Ananguku Law katangka munu kurunta ngarapai. Nganana Tjukurpa nyiringka tjunkupai wiya. Tjukurpa panaya tjamulu, mamalu, ngunytjulu nganananya ungu, kurunta munu katangka kanyintjaku.” “Government law is written on paper. Anangu carry our law in our heads and in our souls. We don't put our Law onto paper. It was given to us by our grandfathers and grandmothers, out fathers and mothers, to hold into in our heads and in our hearts.” Analytic Ethics, sponsored by the Anangu people of Uluru Kata Tjuta Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw:@Alan_D_Duncan E: alan.duncan@gartner.com Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
  13. 13. Suggested Resources • Maverick* Research: Ethics Are at the Center of the Nexus of Forces (G00256392) • Privacy and Ethical Concerns Can Make Big Data Analytics a Big Risk Too (G00249134) • Big Data Analytics Requires An Ethical Code of Conduct (G0026399) • Digital Ethics, or How to Not Mess Up With Technology (G00269636) • Also: • http://informationaction.blogspot.co.uk/p/favourite-articles.html Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw:@Alan_D_Duncan E: alan.duncan@gartner.com Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
  14. 14. Intellectual curiosity Skeptical scrutiny Critical thinking http://www.informationaction.blogspot.com.au/ http://blogs.gartner.com/alan-duncan/ @Alan_D_Duncan http://www.linkedin.com/in/alandduncan Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw:@Alan_D_Duncan E: alan.duncan@gartner.com Business Analytics | Information Strategy | Data Governance | Better Business Outcomes

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