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What Would Google Do? A Book Visualization


Published on

Imaginary book trailer that summarizes the big ideas discussed in this best-selling, important new book by blogger Jeff Jarvis.

Visualized by Alan Brody for

Music: From Stardust To Sentience by High Places

Published in: Education, Technology, Business
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What Would Google Do? A Book Visualization

  1. 1.
  2. 2. rules<br />VS.<br />
  3. 3. New Relationship<br />Give the people control, we will use it<br />
  4. 4. New relationship<br />Your worst customer is your best friend<br />Your best customer is your partner<br />
  5. 5. New Architecture 1<br />The link changes everything <br />Do what you do best - link to the rest<br />
  6. 6. New Architecture 2<br />Join a network / Be a platform<br />Think distributed<br />
  7. 7. New Publicness 1<br />If you’re not searchable, you won’t be found<br />Everybody needs a little Search Engine Optimization<br />
  8. 8. New Publicness 2<br />Life is public, so is business<br />
  9. 9. New Publicness 3<br />Your customers are your Ad Agency<br />
  10. 10. New Society<br />Elegant organization —Mark Zuckerberg<br />
  11. 11. The New (Google) Economy 1<br />Manage abundance (not scarcity)<br />The mass market is dead—long live the mass of niches<br />
  12. 12. The New (Google) Economy 2<br />Join the open-source, gift economy<br />Google commodifies everything<br />
  13. 13. New Business Reality<br />Atoms are a drag<br />Middlemen are doomed<br />Free is a business model<br />Decide what business you’re in<br />
  14. 14. New Attitude<br />There is an inverse relationship between control and trust —David Weinberger<br />Trust the people<br />Listen<br />VS.<br />
  15. 15. New Ethic<br />Make mistakes well<br />Life is a beta<br />Be honest<br />Be transparent<br />Collaborate<br />Don’t be evil<br />
  16. 16. New Speed<br />Answers are instantaneous<br />Life is live<br />Mobs form in a flash<br />
  17. 17. New Imperatives<br />Beware the cash cow in the coalmine<br />Encourage and protect innovation<br />Simplify, Simplify<br />Get out of the way —Craig Newmark<br />
  18. 18. ruled the earth<br />If<br />
  19. 19. Media<br />The Google Times— Newspapers, post-paper<br />Googlewood— Entertainment, opened up<br />GoogleBooks— Killing the book to save it<br />
  20. 20. Retail<br />Google Eats— Diners vote on the Menu<br />Google Shops— A company built on people<br />
  21. 21. Utilities<br />Google Power & Light— Google technology empowers<br />GT&T— What Google should do as a cable company - run it the customers way<br />
  22. 22. Manufacturing<br />The Googlemobile— From secrecy to sharing: Opening up the design process<br />Google Cola— Design your own drink?<br />
  23. 23. Service<br />Google Air<br />Social marketplace of customers: <br />Airline become a publisher for <br />wise crowd?<br />
  24. 24. Service<br />Google Real Estate— Information is power Eliminating the middlemen — or making them add real value<br />
  25. 25. Money<br />Google Capital— Money makes networks The Googliest job<br />The First Bank of Google— Markets without middlemen Open Bank, the transparent institution, the only bank you can trust<br />
  26. 26. Public Welfare<br />St. Google’s Hospital— The benefits of publicness<br />Google Mutual Insurance— The business of cooperation<br />
  27. 27. Public Institutions<br />Google U— Opening education<br />The United States of Google— Geeks rule<br />
  28. 28. Exceptions<br />PR and lawyers— Hopeless<br />God and Apple— Beyond Google? Is Apple the great exception or is it Googley?<br />
  29. 29. Generation<br />
  30. 30. Generation Google and the impact on:<br />Friendship— We stay linked forever<br />Publicness— Is privacy over?<br />
  31. 31. Generation Google and the Impact on:<br />Thought— Does the internet make us smarter?<br />Politics and government— Is this the transparent administration?<br />Talent— This is the creation generation<br />
  32. 32.<br />On sale now<br />
  33. 33. Visualizations by Alan Brody<br /><br />Music: From Stardust to Sentience <br />by High Places<br /><br /><br />On sale now<br />