Voted "Best Session" by attendees at ProductCamp Portland 2017, Alan Albert presented Your Price is Wrong: Pricing Your Products for Maximum Return.
A 1% improvement in your pricing can boost profits by more than a similar change to any other part of our organization. Yet most companies price their products poorly, leaving a lot of money on the table.
The value of your products depends solely on how valuable your customers think they are.
What if you could measure your customers' perception of the value of your products?
Fortunately, you can measure your customers' perception of value. Qualitatively and quantitatively.
And if you do measure your customers' perception of value, you can use this insight to create far better pricing models. You can generate more revenue, greater market share, and more profit.
So why leave money on the table?