101130 Growth Opportunities In Wind Market Fabricators Lucintel Strategy

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101130 Growth Opportunities In Wind Market Fabricators Lucintel Strategy

  1. 1. Creating the Equation for Growth Creating the Equation for Growth Growth Opportunities in Wind Energy Market November 30, 2010 Presented by: Norman Timmins, Director Of Consulting
  2. 2. Creating the Equation for Growth 2 Table of Contents • Wind Energy Snapshot • Market Opportunities in Wind Energy Market • Lucintel Solutions to Improve Your Long Term Position in Wind Market • About Lucintel and its team • Next Steps
  3. 3. Creating the Equation for Growth 3 Executive Summary • Global wind energy market growing at a 27% (CAGR) last 5 years and forecast to grow at double digits over next 5 years • Lucintel estimates wind turbine market to cross US$ 100 billion by 2015 • Wind energy market will require technical innovation to make wind more competitive vs. other forms of energy • Increase in turbine size and longer blades are driving penetration of high performance materials such as carbon fiber • Global wind market witnessed significant fall in 2010 because of economic slowdown in U.S and Europe but with future recovery in works
  4. 4. Creating the Equation for Growth 4 Table of Contents • Wind Energy Snapshot • Market Opportunities in Wind Energy Market • Lucintel Solutions to Improve Your Long Term Position in Wind Market • About Lucintel and its team • Next Steps
  5. 5. Creating the Equation for Growth 5 Wind Market Opportunities • Wind market provides opportunities for growth for material suppliers, blade makers and various component makers • Lucintel estimates: market for composite materials such as fiber, resin, core, adhesive, etc. will reach ~$4 billion in 2014. • Governments across the world are making a strong push to make wind a significant source of energy • U.S. wind market is expected to fall in 2010 but expected to recover • Chinese government is raising the country's wind power capacity to 100 GW by 2020 .It is expected that China will surface goal before 2020. • Lucintel growth strategy consulting can help your company position into this globally competitive market space to benefit and drive future long term growth opportunities
  6. 6. Creating the Equation for Growth Growth in Wind brings forth Opportunity and Challenges 66 Source: Lucintel analysis Global Cumulative MW Key Insights • Move towards high capacity turbines • Highly concentrated market with high bargaining powers of OEMs • Rapid growth in energy deficient APAC markets. Challenges in US • Legislative support across the globe for clean energy sources and technologies • Wind is driving innovation across the value chain as it seeks to improve costs Lucintel can help you understand what opportunities exist to improve your company’s profitability in this fast paced market!
  7. 7. Creating the Equation for Growth US wind market is expected to fall in 2010 but with future recovery in the works 4Q 20093Q 20092Q20091Q 2009 4.500 4.000 3.500 3.000 2.500 2.000 1.500 1.000 500 0 1Q 2008 2Q 2008 3Q20104Q 20083Q 2008 4Q20102Q20101Q2010 Forecast NewUSMWInstallations Challenges as overall wind market expected to decline in 2010 • 3-4% drop in energy demand has a multiplier effect on new capacity projects which are 50% renewable • Fall of natural gas prices affecting wind competitiveness • Connectivity issues impacting new projects • Lack of robust long term federal targets renewable energy continues to impact investor confidence and credit availability • State level targets are still well into the future Solutions • Demand to grow with renewed economic vigor with EIA forecasting 2% CAGR in next 5 years for overall demand in energy • Forecasted 7% CAGR in natural gas prices in 5 Yrs • Texas and China leading way to new connectivity • Political support for renewables expected to remain 7
  8. 8. Creating the Equation for Growth Wind expected to remain attractive in terms of size, growth rate and cost competitiveness Wind Biomass Solar PV Solar Thermal 8 As Wind is Renewable Driver Wind is Cost Competitive . . . With a Sustainable Growth Record • Demand to grow with renewed economic vigor with EIA forecasting US 2% CAGR in next 5 years for overall demand in energy • Forecasted 7% CAGR in natural gas prices in 5 Yrs • Texas and China leading new connectivity • Political support for renewables expected to remain across globe . . .with Solid Growth & Strong Base
  9. 9. Creating the Equation for Growth + – – + Windenergypotential Percentage of wind energy penetration vs. potential Indonesia South Africa Mexico India Germany Brazil Russia Key Insights • Both the US and China show strong potential and low current penetration • Russia has high potential but currently share of wind is <1 percent due to availability of alternate energy sources, • PROFINA program is expected to drive wind power sector in Brazil • PROFINA targets 5000 MW installation by 2015 • Germany, widely considered a leading economy in adopting wind energy is currently at 30% penetration Why Wind: even in highly developed wind markets such as Germany, penetration relative to potential is low while big markets such as USA and China have very low penetration levels USA China 9
  10. 10. Creating the Equation for Growth 10 Lucintel Analysis Heavier blades (1980’s) Trends towards lighter blades – carbon fiber (2000’s) Next generation blades (2012+) Trends Driving Opportunities • Need for improved wind energy cost competitiveness driving longer blade lengths • Better mechanical properties holds the key for more market penetration of composites • Increased load and stress driving need for new materials and design philosophy What are right: • Products & Specifications? • Segments & Positioning? • Geography & Value Chain? How can you and your company be best placed to drive wind opportunities? Blades during 1990’s Blade material evolution
  11. 11. Creating the Equation for Growth 11 Table of Contents • Executive Summary • Market Opportunities for Composites in Wind Energy Market • Lucintel Solutions to Improve Your Long Term Position in Wind Market • About Lucintel and its team • Next Steps
  12. 12. Creating the Equation for Growth Lucintel has an extensive toolkit to address common questions on expanding focus within wind 12 WIND Market Entry Voice of Customer Product Benchmark Procurement Optimization M&A Plant Optimization Opportunity Screening • Is market space / opportunity of current product offerings sufficiently robust? • Wind is focus for many: how can my company profitably differentiate? • Based on our core skills, where should we focus? • Should we build or buy? Is build even an option? • What game changer actions exist and/or is a more incremental approach best? • What is the order sequence of market entry segments / products? Key Questions
  13. 13. Creating the Equation for Growth In-depth Opportunity Scanning for rapid revenue growth + – – + MarketGrowth Profitability Source: BCG casework Wind Tower: Wind Blade: Gear box: Yaw system : Rotor Hub: Rotor bearings: Power converter: Transformer: Main shaft: Main frame: Brake system: Nacelle housing: Illustrative
  14. 14. Creating the Equation for Growth Our Deep Experience in Wind and Wind MRO complements our strengths in wind 14 • Insightful reports on wind market by Lucintel: 1. Top 5 Global Wind Gearbox Manufacturers: May 2010 2. Top 5 North American ISP’s in Wind O&M Market, May 2010 3. Top 5 Global Independent Wind Blade Manufacturers, May 2010 4. Wind Cost Competitiveness vs. Alternative Energy Sources, June 2010 5. Future Material Needs for the Global Wind Energy Market, 2009-2014, May 2009 6. Growth Opportunities in Wind Energy Market 2009-2014: Materials, Market and Technologies, May 2009 7. Opportunity Assessment for Maintenance, Repair & Overhaul in the Global Wind Energy Market, 2008-2013, January 2009 • In depth custom projects in wind market for small to fortune 500 clients: 1. Market size and market entry 2. Product benchmarking 3. Material usage, lifespan and durability 4. Customer & competitive Profiling • +1,000 primaries realized in last year in wind & wind MRO 1. Realized across the supply chain from wind farms to OEM’s to blade manufacturers to material suppliers
  15. 15. Creating the Equation for Growth Extensive Market Potential and Benchmarking Experience throughout wind energy value chain. . . 15 • Regional: Feasibility study of carbon fiber plant for a Eurasian nation with market potential, entry strategy and customer lists • Wind: Market validation and entry strategy for parts / solutions provider into wind • Strategic business plan: Multi-million dollar investment analysis and business strategy for wind market entry • Forecast Due Diligence: Revenue validation due diligence for carbon fiber parts manufacturer and an Acquisition Due Diligence for a major OEM purchasing • Benchmarking: Product benchmarking and market potential for early stage “stealth mode” pre-market resin
  16. 16. Creating the Equation for Growth . . . As well as deep expertise on the technology and optimal plant location, technology and processes 16 • Deep understanding of process: RTM, hand lay up, VARTM, Filament winding, pultrusion, autoclave and prepreg layup, among others • Materials and Processes: Material requirements, optimal processes and effective design to build strategies • Technology due diligence: Plant layout, technology obsolescence and team effectiveness • Feature / Value evaluation: Cost and benefit to customer of features for optimal product design and profitability
  17. 17. Creating the Equation for Growth 17 Table of Contents • Wind Energy Snapshot • Market Opportunities for Composites in Wind Energy Market • Lucintel Solutions to Improve Your Long Term Position in Wind Market • About Lucintel and its team • Next Steps
  18. 18. Creating the Equation for Growth 18 Lucintel is the leading global management consulting & market research firm for aerospace, marine, wind, construction, consumer goods, transportation, chemical, and composites Lucintel creates your equation for growth and is committed to actionable results that deliver significant value and long term growth to our clients Lucintel has been creating measurable value for over 10 years and for more than 1,000 clients in 70 + countries worldwide Visit http://www.lucintel.com/imovie/ for a short 3.5-minute movie on Lucintel solutions About Lucintel
  19. 19. Creating the Equation for Growth Research Methodology: Lucintel converts unsystematic data from primary and secondary research into client specific solutions… 19
  20. 20. Creating the Equation for Growth Research Methodology: Primary Research drives our insight… 20 Interviews by Industry Member 0 2 4 6 8 10 Supplier Producer/Dist End User Govt. Agency Military Industry Expert Aerospace Sport Interviews by Job Title 0 2 4 6 8 10 Consultant President/CEO Biz Mgr / Dir. Technical Dir. Research Mgr. Product Manager. Military Officer
  21. 21. Creating the Equation for Growth . . . with Project Teams with an appropriate mix between technical and business expertise for results that drive the bottom line Senior level consultants and analysts PhDs, MBAs, MS in Market Research Masters level engineers Scientists and Industry experts Past projects ranging from start up to multi-national Fortune 500 companies. 21
  22. 22. Creating the Equation for Growth 22 V.Vinu, Account Manager, Lucintel Vinu is a Sales Account Manager for Lucintel with two years of sales management experience as a Sales and Relationship Manager at ICICI Bank, one of India’s top ranked bank in India. He holds an MBA in Marketing and Information Technology from the Indira School of Career Studies, Pune and a Bachelor’s degree in Commerce. With, Relationship Management as a strength, he is very keen to help his customers achieve their organizational goals Lucintel Management Team Chuck Kazmierski, Project Manager Senior Analyst and Project Manager for Lucintel, with 20 years of diverse experience in market research, opportunity screening, value based management, voice of the customer, value chain analysis, and market structure analysis. Over 10 years of experience with resin and composites industry. Former marketing research professional with Dow Chemical, encompassing a succession of increasingly responsible positions in market research and business intelligence, including business unit research analyst, research manager for business analysis team, subject matter expert in marketing research expertise center, and internal business/ marketing consultant.
  23. 23. Creating the Equation for Growth Lucintel Management Team Alan Clark, FInstSMM, Sales Director - Aerospace, Defense & Energy With over 30 years work experience in manufacturing covering senior sales and commercial roles he has successfully negotiated many major contracts throughout the world. Prior to Lucintel, Alan worked for many leading Aerospace companies including BAE Systems, Goodrich, Meggitt, Doncasters and PCC (AETC) covering complex systems, supply chain solutions, component and process sales. Alan has been responsible for developing and implementing innovative Market Strategies leading to substantial profitable growth. Major strengths: profitable growth, contract negotiation, market and win strategies, mentoring and coaching. Alan is a Fellow of the Institute of Sales & Marketing Management. Alan believes in the importance of a strong corporate Vision backed by a robust and validated Market Strategy to excel in an ever changing Market environment.
  24. 24. Creating the Equation for Growth 24 . Norman Timmins, MBA, Director of Consulting Norman is Director of Consulting for Lucintel with over 20 years work experience in B2B marketing, consulting, energy and transportation. Consulting Experience: Prior to Lucintel, Norman worked for Boston Consulting Group and Bain Consulting, managing consulting projects for Fortune 500 companies. Sample projects include: • Feature Value and growth strategy for White Goods for Fortune 100 Company • Growth and Cost Optimization Project for Fortune 100 Transportation Company • Procurement Strategy and Negotiations for near bankrupt technology firm Business Development Experience in Developing Economies: Worked for DHL Express as Country Director of Corporate Strategy while directly managing urgent and highly successful turnaround of a +350 retail storefronts. Also served as Senior Manager for Business Development for PMI in Mexico achieving company record for sales margins while managing firm’s most profitable account. Major strengths: strategic consulting, growth strategies, value based management, profit improvement and market research. Norman received his MBA with honors from Wharton and his BA with honors from Brown University. Lucintel Management Team
  25. 25. Creating the Equation for Growth Sanjay Mazumdar, PhD, CEO With a global consulting experience spanning over 10 years, Dr. Sanjay Mazumdar has been leading Lucintel for the past ten years on projects as diverse as growth consulting, due diligence, value chain strategy and opportunity analysis providing actionable and cost-effective market intelligence, consulting and insights, to over 700 global customers. To date, Dr. Mazumdar has been instrumental in leading and executing over 100 consulting projects for OEMs, Tier 1, Tier 2 and material suppliers across aerospace, marine, wind energy, transportation and sporting goods market for Lucintel, and remains the first choice consultant for global companies worldwide. Sanjay holds a Ph.D. in Mechanical Engineering and additional training in Strategic Management from M.I.T. Boston with strong general management qualifications in strategic planning, project development, sales and marketing, budgeting, goal setting, trouble shooting and capital improvement. He has also authored a highly endorsed book titled “Composites Manufacturing, Materials, Products and Process Engineering” as well as published more than 25 technical papers in the international journals and conference proceedings. Lucintel Management Team
  26. 26. Creating the Equation for Growth Lucintel’s Unique Capability for Your Project Lucintel’s focus is in advance materials and components and has extensive experience in wind energy, aerospace, marine, construction and automotive markets • No Learning Curve - Deep industry knowledge and insight • Quality, Accuracy & Depth • Speed to Market - Time Savings • Cost Savings • Neutral Third Party Position for better market info access and interpretation Continuous networking with your whole value chain including customers, suppliers and competitors. Access to vital, hard to find insights through detailed primary and secondary research and analysis. Incomparable data accuracy and integrity. 26
  27. 27. Creating the Equation for Growth 27 Table of Contents • Wind Energy Snapshot • Market Opportunities for Composites in Wind Energy Market • Lucintel Solutions to Improve Your Long Term Position in Wind Market • About Lucintel and its team • Next Steps
  28. 28. Creating the Equation for Growth Alan Clark, FInstSMM Director of Sales Email : alan.clark@lucintel.com UK Cell: +44. 7875.708825 Customer Service Email: helpdesk@Lucintel.com Tel. : +1-972-636-5056 Norman Timmins, MBA Director of Consulting Email: Norman.timmins@lucintel.com Cell: +1-940-597-3786 Chuck Kazmierski Project Manager Email: charlie.kazmierski@lucintel.com Tel: +1-972-620-8888 (Office) Contact Information 28 Contact Alan Clark at alan.clark@lucintel.com or Tel. +44. 7875.708825 for further detail or to discuss your project opportunity.

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