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Disruptive innovation by managing Business and ecosystems

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No company is prepared to the 4th digital transformation, when they will have to revisit their products, services and offering.
New business model to be set up, new team to be organized and new Ecosystems to be catalyzed are key for self disruption. But is there any other choice?

Intelligent Automation Exchange, February 2019, Berlin

Published in: Technology
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Disruptive innovation by managing Business and ecosystems

  1. 1. Alain Staron Innovation Catalyst, Amborella Board Member, ETSI Former Senior VP Digital, Veolia Intelligent Automation Exchange February 20th , 2019, Berlin
  2. 2. 2 Water Management
  3. 3. Leakage Flood Consumption Pollution 3
  4. 4. At Stake 4
  5. 5. Operations 5
  6. 6. Operations 6
  7. 7. Metering Scada Gutermann Veolink Kruger - - - Operations 7
  8. 8. Operations 8 Sensors map Data Alerts S.O.P. Predictive Communication
  9. 9. Operations 9 Sensors map Data Alerts S.O.P. Predictive Communication Vertical Integrator
  10. 10. 10
  11. 11. STANDARDIZATION 11
  12. 12. Telecom Local coverage Deep meters Nationwide coverage Ground level detection Nationwide coverage Deep meters Regulated licenses Worldwide standard Cost efficiency Prioprietary business case Huge fundraising (100M€…) for 1000’s antennas 10 000’s high points already available Low cost upgrade of mobile networks Fix radio networks Cellular IoT 83 Telcos 825 Telcos 20162009 20152000 A story of Standard(s) 12
  13. 13. Telecom Local coverage Deep meters Nationwide coverage Ground level detection Nationwide coverage Deep meters Regulated licenses Worldwide standard Cost efficiency Prioprietary business case Huge fundraising (100M€…) for 1000’s antennas 10 000’s high points already available Low cost upgrade of mobile networks Fix radio networks Cellular IoT 83 Telcos 825 Telcos 20162009 20152000 A story of Standard(s) 13
  14. 14. Telecom Local coverage Deep meters Nationwide coverage Ground level detection Nationwide coverage Deep meters Regulated licenses Worldwide standard Cost efficiency Prioprietary business case Huge fundraising (100M€…) for 1000’s antennas 10 000’s high points already available Low cost upgrade of mobile networks Fix radio networks Cellular IoT 83 Telcos 825 Telcos 20162009 20152000 A story of Standard(s) 14
  15. 15. Network Local coverage Deep meters Nationwide coverage Ground level detection Nationwide coverage Deep meters Regulated licenses Worldwide standard Cost efficiency Prioprietary business case Huge fundraising (100M€…) for 1000’s antennas 10 000’s high points already available Low cost upgrade of mobile networks Fix radio networks Cellular IoT 83 Telcos 825 Telcos 20162009 20152000 A story of Standard(s) 15
  16. 16. Telecom Local coverage Deep meters Nationwide coverage Ground level detection Nationwide coverage Deep meters Regulated licenses Worldwide standard Cost efficiency Prioprietary business case Huge fundraising (100M€…) for 1000’s antennas 10 000’s high points already available Low cost upgrade of mobile networks Fix radio networks Cellular IoT 83 Telcos 825 Telcos 20162009 20152000 A story of Standard(s) ! 16
  17. 17. Altair Semiconductor AT&T Mobility Bell Mobility Blackberry Limited China Mobile China Telecom China Unicom Cloud 9 Mobile Entel PCS Telecomunicaciones Ericsson Etisalat Gemalto Huawei Technologies iBasis, Inc IDEMIA JT (Jersey) Limited KDDI Corporation KPN B.V. LG Uplus, Corp. Marathon Telecom Mediatek Inc. Nokia Orange Qualcomm Inc. Quectel Wireless Solutions Co.,Ltd Radiomóvil Dipsa, S.A. de C.V. Samsung Electronics Co Ltd Sequans Communications Sierra Wireless Inc. SingTel Mobile Singapore Pte. Ltd. SoftBank Corp. Spirent Communications Sprint Corporation Tele2 Eesti Aktsiaselts Telecom Italia SpA Telefónica UK Limited Telekom Austria AG Telit Communications S.p.A. Telstra Corporation Limited TELUS Communications Inc. T-Mobile USA, Inc. Transaction Network Services, Inc. Truphone Limited Turkcell Iletisim Hizmetleri A.S. u-blox AG Verizon Wireless Coverage 17
  18. 18. 18
  19. 19. Game changers  QoS  Maximum Coverage  Marginal Operation Costs  Minimized Hardware Cost  Uniform Worldwide Access 19
  20. 20. Value Chain Evolution Stand-alone device- based system Integrator-based system Platform-based system Infrastructure Customer 20
  21. 21. Value Chain Evolution Stand-alone device- based system Integrator-based system Platform-based system Infrastructure Customer 21
  22. 22. Value Chain Evolution Stand-alone device- based system Integrator-based system Platform-based system Infrastructure Customer 22
  23. 23. Value Chain Evolution Stand-alone device- based system Integrator-based system Platform-based system Infrastructures Customers 23
  24. 24. 24
  25. 25. Value Chain 25 Sensors map Data Alerts S.O.P. Predictive Communication
  26. 26. 26 Sensors map Data Alerts S.O.P. Predictive Communication Value Chain
  27. 27. 27 Sensors map Data Alerts S.O.P. Predictive Communication Value Chain
  28. 28. 28 Sensors map Data Alerts S.O.P. Predictive Communication Value Chain
  29. 29. 29 Value Chain
  30. 30. 30 Value Chain
  31. 31. 31 Reversing the Value Chain
  32. 32. Market Places 32 LTE-M and NB-IoT initiatives
  33. 33. Next: The Gardener Dilemna 33
  34. 34. Autonomous Infrastructures Devices to embed Services 34
  35. 35. 35 Reversing the Value Chain
  36. 36. 36 Sensors map Data Alerts S.O.P. Predictive Communication Value Chain
  37. 37. 37 Device or new service ?
  38. 38. 38 Device or new service ?
  39. 39. 39 Device or new service ?
  40. 40. 40 Device or new service ?
  41. 41. 41 Changing the value proposition Car Maker Customer Mobility Car Maker Mobility Customer
  42. 42. 42 Changing the value proposition
  43. 43. 43 Changing the value proposition
  44. 44. 44 Self- Disruption
  45. 45. Platform type evolution Example Technology + Service Joint Solution Architecture by Veolia and Huawei NB-IoT devices Telecommunications layer Applications Global rendering engines Ecosystem of partnersWASTENAMICS BUILDINGSNAMICS WATERNAMICS HEATNAMICS ENERGYNAMICSNB-IoT Devices NB-IoT Devices NB-IoT Devices NB-IoT Devices NB-IoT Devices NB-IoT Devices HuaweiSafeCity E2Esolution 45
  46. 46. Operator’s pitch 46
  47. 47. Operator’s pitch 47
  48. 48. 48
  49. 49. Synthesis 49
  50. 50. Game changers - examples 50 From Operator to Editor Service Industry
  51. 51. Game changers - examples 51 From Free Linear TV to Pay Multimedia Services Media Industry From Operator to Editor Service Industry
  52. 52. Game changers - examples Hardware Industry From Hardware to Software 52 From Free Linear TV to Pay Multimedia Services Media Industry From Operator to Editor Service Industry
  53. 53. 53
  54. 54. 54
  55. 55. 55
  56. 56. 56
  57. 57. 57
  58. 58. CLOUD COMPUTING 58 EDGE COMPUTINGand
  59. 59. Courtesy of InterCloud: “it could initiate risks to European clients of American cloud service providers”59
  60. 60. PLATFORM 60 SWARMS or
  61. 61. 61
  62. 62. 62
  63. 63. Marginal or Mainstream ? 63
  64. 64. 64
  65. 65. 65 Rochester, N.Y.-based Kodak filed for bankruptcy in January 2012 12 years
  66. 66. 66
  67. 67. 67 Nokia smartphone marketshare 2 years 5 years
  68. 68. Time Line 68 In: Innovator’s Dilemna by Clayton Christensen
  69. 69. 69
  70. 70. 70
  71. 71. 71 Attitude
  72. 72. 72 19971985
  73. 73. 73 1997 2007 6 years 2013
  74. 74. 74 0 200 400 600 800 1000 1200 1400 2007 2017 Historical DVD revenues 10 years ÷ 3 Mus$
  75. 75. 75 Mus$ 10 years x10 Total Revenues
  76. 76. 76 “Amazon will go bankrupt. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years. If we start to focus on ourselves, instead of focusing on our customers, that will be the beginning of the end… We have to try and delay that day for as long as possible” – November 2018
  77. 77. AlainStaron Thank you Alain.Staron@amborella.fr www.amborella.fr

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