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Empathy and Its Role in User-Centered Design
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Universal design

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World Usability Day'2017 @ SBU: User Research and UX Design for Improved Quality of Life
Universal Design: Creating technology and products that work for everyone

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Universal design

  1. 1. ‫ﻓﺮاﮔﯿﺮ‬ ‫ﻃﺮاﺣﯽ‬ ‫ﻫﻤﻪ‬ ‫ﺑﺮاي‬ ‫ﮐﺎرا‬ ‫ﻣﺤﺼﻮﻟﯽ‬ ‫ﺗﻮﻟﯿﺪ‬ ‫داودي‬ ‫آﻻء‬
  2. 2. ‫ﻫﺴﺘﻢ؟‬ ‫ﮐﯽ‬ ‫ﻣﻦ‬ ‫ﮐﺎرﺑﺮي؟‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﭼﺮا‬
  3. 3. ‫اﺳﺖ‬ ‫ﻣﺤﻮر‬ ‫اﻧﺴﺎن‬ ‫و‬ ‫ﻣﺤﻮر‬ ‫ﮐﺎرﺑﺮ‬ ، ‫ﻓﺮاﮔﯿﺮ‬ ‫ﻃﺮاﺣﯽ‬
  4. 4. ‫ﮔﻮﯾﺪ‬ ‫ﻣﯽ‬ ‫ﻓﺮاﮔﯿﺮ‬ ‫ﻃﺮاﺣﯽ‬ : ‫ﺑﺎﯾﺪ‬ ‫ﻣﺤﯿﻂ‬ ‫و‬ ‫ﺧﺪﻣﺎت‬ ، ‫ﻣﺤﺼﻮﻻت‬ ‫ﻃﺮاﺣﯽ‬ •.‫ﺑﺎﺷﺪ‬ ‫ﭘﺬﯾﺮ‬ ‫دﺳﺘﺮس‬ ‫و‬ ‫ﻓﻬﻢ‬ ‫ﻗﺎﺑﻞ‬ ‫ﻫﻤﻪ‬ ‫ﺑﺮاي‬ •‫اﻓﺮاد‬ ‫ﺳﻦ‬ ‫و‬ ‫ﻫﺎ‬ ‫ﺗﻮاﻧﺎﯾﯽ‬ ‫ﻋﺪم‬ ‫و‬ ‫ﻫﺎ‬ ‫ﺗﻮاﻧﺎﯾﯽ‬ ‫از‬ ‫ﻧﻈﺮ‬ ‫ﺻﺮف‬ •.‫ﺑﺎﺷﺪ‬ ‫اﻓﺮاد‬ ‫ﻫﻤﻪ‬ ‫ﭘﺎﺳﺨﮕﻮ‬
  5. 5. ‫ﻫﻤﻪ‬ ‫ﺑﺮاي‬ ‫ﻃﺮاﺣﯽ‬ ‫ﯾﺎ‬ ‫ﻓﺮاﮔﯿﺮ‬ ‫ﻃﺮاﺣﯽ‬ ‫ﻣﻔﻬﻮم‬ •‫ﻣﻬﻨﺪﺳﺎن‬ ‫و‬ ، ‫ﻣﺤﺼﻮل‬ ‫ﻃﺮاﺣﺎن‬ ، ‫ﻣﻌﻤﺎران‬ ‫از‬ ‫ﮔﺮوﻫﯽ‬ ‫ﺗﻮﺳﻂ‬ 1997 ‫ﺳﺎل‬ ‫در‬ : ‫اوﻟﯿﻪ‬ ‫اﺻﻮل‬ .‫آﻣﺪ‬ ‫وﺟﻮد‬ ‫ﺑﻪ‬ ‫ﺷﻤﺎﻟﯽ‬ ‫ﮐﺎروﻟﯿﻨﺎي‬ ‫داﻧﺸﮕﺎه‬ ‫در‬ ‫ﻣﯿﺲ‬ ‫روﻧﺎﻟﺪ‬ ‫رﻫﺒﺮي‬ ‫ﺑﺎ‬ •.‫اﺳﺖ‬ ‫درﮔﯿﺮ‬ ‫ﻧﺎﺗﻮاﻧﯽ‬ ‫ﻧﻮﻋﯽ‬ ‫ﺑﺎ‬ ‫ﻧﻔﺮ‬ ‫ﯾﮏ‬ ‫ﻧﻔﺮ‬ 10 ‫ﻫﺮ‬ ‫از‬
  6. 6. : ‫اﺳﺖ‬ ‫ﺷﺪه‬ ‫ﻋﺠﯿﻦ‬ ‫ﻓﺮاﮔﯿﺮ‬ ‫ﻃﺮاﺣﯽ‬ ‫ﺑﺎ‬ ‫ﮐﻪ‬ ‫ﻣﻔﻬﻮﻣﯽ‬ ‫ﭘﺬﯾﺮي‬ ‫دﺳﺘﺮس‬
  7. 7. .‫اﺳﺖ‬ ‫ﻃﺮاﺣﯽ‬ ‫ﭘﺮوﺳﻪ‬ ‫ﻧﺎﭘﺬﯾﺮ‬ ‫ﺟﺪاﯾﯽ‬ ‫ﺟﺰء‬ ‫ﭘﺬﯾﺮي‬ ‫دﺳﺘﺮس‬
  8. 8. ‫ﻓﺮاﮔﯿﺮ‬ ‫ﻃﺮاﺣﯽ‬ ‫اﺻﻞ‬ 7
  9. 9. (Equitable Use) ‫ﻣﺨﺘﻠﻒ‬ ‫ﻫﺎي‬ ‫ﮔﺮوه‬ ‫ﺑﺮاﺑﺮ‬ ‫و‬ ‫ﻣﻨﺼﻔﺎﻧﻪ‬ ‫اﺳﺘﻔﺎده‬ (1 •‫ﮐﻨﯿﺪ‬ ‫ﻓﮑﺮ‬ ‫ﮐﺎرﺑﺮان‬ ‫از‬ ‫ﺑﺰرﮔﯽ‬ ‫رﻧﺞ‬ ‫ﻣﻮرد‬ ‫در‬ •(Target User) ‫را‬ ‫ﻫﺪﻓﺘﺎن‬ ‫ﮐﺎرﺑﺮان‬ ‫ﻓﻘﻂ‬ ‫ﻧﻪ‬ ‫و‬ ‫ﻣﯿﮕﯿﺮﯾﺪ‬ ‫ﻧﻈﺮ‬ ‫در‬ ‫را‬ ‫ﮐﺎرﺑﺮان‬ ‫ﻫﻤﻪ‬
  10. 10. (Equitable Use) ‫ﻣﺨﺘﻠﻒ‬ ‫ﻫﺎي‬ ‫ﮔﺮوه‬ ‫ﺑﺮاﺑﺮ‬ ‫و‬ ‫ﻣﻨﺼﻔﺎﻧﻪ‬ ‫اﺳﺘﻔﺎده‬ (1 •‫ﮐﺎرﺑﺮان‬ ‫ﺑﺮﺧﯽ‬ ‫ﻧﺎﺑﻮدﺳﺎزي‬ ‫ﯾﺎ‬ ‫ﺟﺪاﺳﺎزي‬ ‫از‬ ‫اﺟﺘﻨﺎب‬ •‫ﮐﺎرﺑﺮان‬ ‫ﻫﻤﻪ‬ ‫ﺑﺮاي‬ ‫ﻣﺴﺎوي‬ ‫ﻃﻮر‬ ‫ﺑﻪ‬ ‫اﻣﻨﯿﺖ‬ ‫و‬ ‫ﺧﺼﻮﺻﯽ‬ ‫ﺣﺮﯾﻢ‬ ‫ﺣﻔﻆ‬
  11. 11. (Flexibility in Use) ‫اﺳﺘﻔﺎده‬ ‫در‬ ‫ﭘﺬﯾﺮي‬ ‫اﻧﻌﻄﺎف‬ (2 •. ‫ﻧﯿﺴﺖ‬ ‫دﯾﮕﺮي‬ ‫ﺷﺒﯿﻪ‬ ‫ﮐﺲ‬ ‫ﻫﯿﭻ‬
  12. 12. (Flexibility in Use) ‫اﺳﺘﻔﺎده‬ ‫در‬ ‫ﭘﺬﯾﺮي‬ ‫اﻧﻌﻄﺎف‬ (2 •. ‫ﻧﯿﺴﺖ‬ ‫دﯾﮕﺮي‬ ‫ﺷﺒﯿﻪ‬ ‫ﮐﺲ‬ ‫ﻫﯿﭻ‬
  13. 13. (Flexibility in Use) ‫اﺳﺘﻔﺎده‬ ‫در‬ ‫ﭘﺬﯾﺮي‬ ‫اﻧﻌﻄﺎف‬ (2 •. ‫ﻧﯿﺴﺖ‬ ‫دﯾﮕﺮي‬ ‫ﺷﺒﯿﻪ‬ ‫ﮐﺲ‬ ‫ﻫﯿﭻ‬
  14. 14. (Flexibility in Use) ‫اﺳﺘﻔﺎده‬ ‫در‬ ‫ﭘﺬﯾﺮي‬ ‫اﻧﻌﻄﺎف‬ (2 •. ‫ﻧﯿﺴﺖ‬ ‫دﯾﮕﺮي‬ ‫ﺷﺒﯿﻪ‬ ‫ﮐﺲ‬ ‫ﻫﯿﭻ‬
  15. 15. (Simple and Intuitive Use)‫ﺑﻮدن‬ ‫درك‬ ‫ﻗﺎﺑﻞ‬ ‫و‬ ‫ﺳﺎده‬ (3 •‫ﺷﻮﻧﺪ‬ ‫ﮐﻢ‬ ‫ﻫﺎ‬ ‫ﭘﯿﭽﯿﺪﮔﯽ‬ •‫ذﻫﻦ‬ ‫از‬ ‫ﮐﺎرﺑﺮ‬ ‫ﮐﻤﺘﺮ‬ ‫اﺳﺘﻔﺎده‬ ‫ﺑﻪ‬ ‫ﺳﻌﯽ‬ •‫آﯾﺘﻢ‬ 9 ‫ﺗﺎ‬ 3 ‫ﺷﻨﺎﺧﯽ‬ ‫ﺗﺌﻮري‬
  16. 16. ‫اﻃﻼﻋﺎت‬ ‫ﺑﻮدن‬ ‫درك‬ ‫ﻗﺎﺑﻞ‬ ‫و‬ ‫راﺣﺖ‬ ‫اﻧﺘﻘﺎل‬ (4 (Perceptible Information)
  17. 17. ‫اﻃﻼﻋﺎت‬ ‫ﺑﻮدن‬ ‫درك‬ ‫ﻗﺎﺑﻞ‬ ‫و‬ ‫راﺣﺖ‬ ‫اﻧﺘﻘﺎل‬ (4 (Perceptible Information)
  18. 18. ‫اﻃﻼﻋﺎت‬ ‫ﺑﻮدن‬ ‫درك‬ ‫ﻗﺎﺑﻞ‬ ‫و‬ ‫راﺣﺖ‬ ‫اﻧﺘﻘﺎل‬ (4 (Perceptible Information)
  19. 19. ‫اﻃﻼﻋﺎت‬ ‫ﺑﻮدن‬ ‫درك‬ ‫ﻗﺎﺑﻞ‬ ‫و‬ ‫راﺣﺖ‬ ‫اﻧﺘﻘﺎل‬ (4 (Perceptible Information)
  20. 20. (Tolerance for Error)‫ﺧﻄﺎﭘﺬﯾﺮي‬ ‫ﮐﺎﻫﺶ‬ (5 •‫ﺑﺮاي‬ ‫ﭘﺬﯾﺮي‬ ‫ﺑﺎزﮔﺸﺖ‬ ‫ﺟﺎي‬ ‫ﺑﺎﯾﺪ‬ ‫ﭘﺲ‬ ‫ﻧﻤﯿﮑﻨﯿﻢ‬ ‫ﻃﺮاﺣﯽ‬ ‫اي‬ ‫ﻫﺴﺘﻪ‬ ‫ﺗﮑﻨﻮﻟﻮژي‬ ‫ﺑﺮاي‬ ‫ﻣﺎ‬ .‫ﺑﺎﺷﯿﻢ‬ ‫داﺷﺘﻪ‬ ‫ﮐﺎرﺑﺮاﻧﻤﻮن‬
  21. 21. (Tolerance for Error)‫ﺧﻄﺎﭘﺬﯾﺮي‬ ‫ﮐﺎﻫﺶ‬ (5 •‫ﻧﻔﺮ‬ ‫ﯾﮏ‬ ‫زن‬ 200 ‫ﻫﺮ‬ ‫از‬ ‫و‬ ‫ﻧﻔﺮ‬ ‫ﯾﮏ‬ ‫ﻣﺮد‬ ‫ﻧﻔﺮ‬ 12 ‫ﻫﺮ‬ ‫از‬ : ‫ﮐﻮررﻧﮕﯽ‬ ‫ﺷﯿﻮع‬
  22. 22. (low physical effort) ‫ﻓﯿﺰﯾﮑﯽ‬ ‫ﺗﻼش‬ ‫ﮐﻤﺘﺮﯾﻦ‬ (6
  23. 23. ‫اﺳﺘﻔﺎده‬ ‫و‬ ‫دﺳﺘﺮﺳﯽ‬ ‫ﺑﺮاي‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﻀﺎي‬ ‫و‬ ‫اﻧﺪازه‬ (7 (Size and Space for Approach and Use) •‫در‬ ‫ﮐﻪ‬ ‫ﻣﯿﮕﯿﺮد‬ ‫را‬ ‫ﭘﯿﮑﺴﻞ‬ 76 ‫ﺗﺎ‬ 60‫ﺣﺪود‬ ‫ﮐﻪ‬ ‫ﻣﺘﺮ‬ ‫ﺳﺎﻧﺘﯽ‬ 2 ‫ﺗﺎ‬ 1.6 ‫ﺣﺪود‬ ‫اﻧﺴﺎن‬ ‫اﻧﮕﺸﺖ‬ .‫دارد‬ ‫اﻫﻤﯿﺖ‬ ‫ﻣﻮﺑﺎﯾﻞ‬ ‫ﻫﺎي‬ ‫ﻃﺮاﺣﯽ‬
  24. 24. ‫؟‬ ‫ﮐﺎرﺑﺮي‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻃﺮاح‬ •‫ﺣﻞ‬ ‫راه‬ ‫اراﺋﻪ‬ •‫ﻧﯿﺴﺖ‬ ‫ﻣﺤﺼﻮل‬ ‫زﯾﺒﺎﯾﯽ‬ ‫ﻫﺪف‬ •‫ﺑﺮﺳﺪ‬ ‫ﻫﺪﻓﺶ‬ ‫ﺑﻪ‬ ‫ﺑﺎﻻ‬ ‫ﮐﺎرﺑﺮدﭘﺬﯾﺮي‬ ‫ﺑﺎ‬ ‫و‬ ‫ﺳﺮﯾﻊ‬ ، ‫ﮐﺎرﺑﺮ‬ ‫ﻃﺮاﺣﯽ‬ ‫از‬ ‫ﻫﺪف‬
  25. 25. •‫ﮐﻪ‬ ‫اﺳﺖ‬ ‫اﯾﻦ‬ ‫ﮐﺎرﺑﺮي‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻣﺘﺨﺼﺺ‬ ‫ﯾﮏ‬ ‫ﮐﺎر‬ ‫زﯾﺒﺎﯾﯽ‬ •‫و‬ ‫راﺣﺖ‬ ‫آن‬ ‫ﺑﺎ‬ ‫ﮐﺎر‬ ‫و‬ ‫ﺑﺎﺷﺪ‬ ‫داﺷﺘﻪ‬ ‫اﺳﺘﻔﺎده‬ ‫ﻗﺎﺑﻠﯿﺖ‬ ‫و‬ ‫اﻋﺘﻤﺎد‬ ‫ﻗﺎﺑﻠﯿﺖ‬ ، ‫ﺑﺎﻻ‬ ‫ﮐﺎراﯾﯽ‬ ‫ﻣﺤﺼﻮﻟﺶ‬ ‫ﺑﺎﺷﺪ‬ ‫ﻟﺬﺗﺒﺨﺶ‬ •‫ﺑﻮد‬ ‫ﺧﻮاﻫﺪ‬ ‫ﻣﻌﻨﺎدار‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﯾﮏ‬ ‫آن‬ ‫ﻧﺘﯿﺠﻪ‬
  26. 26. •‫ﺑﯿﺎوري‬ ‫ﯾﺎد‬ ‫ﺑﻪ‬ ‫را‬ ‫ﺧﺎﻃﺮه‬ ‫ﯾﮏ‬ ‫ﺷﻮﻧﺪ‬ ‫ﻣﯽ‬ ‫ﺑﺎﻋﺚ‬ ‫ﮐﻪ‬ ‫ﻫﺴﺘﻨﺪ‬ ‫ﺗﺠﺎرب‬ ‫اﺻﻞ‬ ‫در‬ •.‫اﺳﺖ‬ ‫ﺧﻮب‬ ‫ﺗﺠﺮﺑﻪ‬ ‫اﯾﺠﺎد‬ ‫و‬ ‫رﺿﺎﯾﺖ‬ ‫ﻫﻤﺎن‬ ‫ﺷﻮد‬ ‫وﻓﺎدار‬ ‫ﮐﺎرﺑﺮ‬ ‫ﺷﻮد‬ ‫ﻣﯽ‬ ‫ﺑﺎﻋﺚ‬ ‫ﮐﻪ‬ ‫ﭼﯿﺰي‬
  27. 27. •.‫ﻧﯿﺴﺘﻨﺪ‬ ‫اﺳﺘﺎﻧﺪارد‬ ‫ﻓﺮﻣﺖ‬ ‫ﯾﮏ‬ ‫از‬ ‫ﮐﺎرﺑﺮان‬ •. ‫ﻫﺴﺘﻨﺪ‬ ‫ﻣﺘﻔﺎوت‬ ‫دﻣﻮﮔﺮاﻓﯿﮑﯽ‬ ‫اﻃﻼﻋﺎت‬ ‫و‬ ‫ﻫﺎ‬ ‫ﭘﺮﺳﻮﻧﺎ‬ ‫ﺑﺎ‬ ‫ﮐﺎرﺑﺮان‬ .‫ﺷﻮﻧﺪ‬ ‫دﯾﺪه‬ ‫ﺑﺎﯾﺪ‬ ‫ﻣﺤﺼﻮل‬ ‫ﻃﺮاﺣﯽ‬ ‫ﻫﻨﮕﺎم‬ ‫ﺑﻪ‬ ‫ﻣﺤﺼﻮل‬ ‫ﯾﮏ‬ ‫ﻃﺮاﺣﯽ‬ ‫ﻫﻨﮕﺎم‬ ‫ﺑﻪ‬
  28. 28. ‫ﭘﺮﺳﻮﻧﺎ‬ •.‫ﻣﺎﺳﺖ‬ ‫ﮐﺎرﺑﺮ‬ ‫از‬ (! ‫واﻗﻌﯽ‬ ‫اﻣﺎ‬ ‫)ﺧﯿﺎﻟﯽ‬ ‫ﻧﻤﺎﯾﻨﺪه‬ ‫ﭼﻨﺪ‬ ‫ﯾﺎ‬ ‫ﯾﮏ‬ •‫ﻧﯿﺎزﻫﺎ‬ •‫اﻫﺪاف‬ •‫ﻋﻼﯾﻖ‬
  29. 29. •‫دﺳﺘﺮس‬ ‫ﺗﻮاﻧﺎﯾﯿﻬﺎﺷﻮن‬ ‫و‬ ‫ﺳﻦ‬ ‫از‬ ‫ﻧﻈﺮ‬ ‫ﺻﺮف‬ ‫ﮐﺎرﺑﺮان‬ ‫ﻫﻤﻪ‬ ‫ﺑﺮاي‬ ‫ﺷﺪه‬ ‫ﻃﺮاﺣﯽ‬ ‫ﻣﺤﺼﻮل‬ ‫آﯾﺎ‬ ‫ﭘﺬﯾﺮه؟؟؟‬ •‫اﺳﺖ؟‬ ‫ﺷﺪه‬ ‫ﮔﺮﻓﺘﻪ‬ ‫ﻧﻈﺮ‬ ‫در‬ ‫ﺟﻮاﻧﺐ‬ ‫ﺗﻤﺎﻣﯽ‬ ‫ﻃﺮاﺣﯽ‬ ‫ﻫﻨﮕﺎم‬ ‫ﺑﻪ‬ ‫آﯾﺎ‬ •‫ﻣﺤﺼﻮل‬ ‫ﻧﮕﺰارﯾﻢ‬ ‫را‬ ‫ﻣﺤﺼﻮل‬ ‫اﺳﻢ‬ ‫و‬ ‫ﮐﻨﻨﺪ‬ ‫اﺳﺘﻔﺎده‬ ‫ﺑﺘﻮاﻧﻨﺪ‬ ‫اﻓﺮاد‬ ‫ﻫﻤﻪ‬ ، ‫ﻣﺤﺼﻮﻻت‬ ‫از‬ .‫ﻧﮑﻨﻨﺪ‬ ‫را‬ ‫دﯾﮕﺮان‬ ‫از‬ ‫ﺟﺪاﯾﯽ‬ ‫اﺣﺴﺎس‬ ‫ﺗﺎ‬ ‫ﻧﺎﺑﯿﻨﺎﯾﺎن‬ ‫ﻣﺨﺼﻮص‬
  30. 30. •‫آﻣﺪه‬ ‫وﺟﻮد‬ ‫ﺑﻪ‬ ‫دﯾﺠﯿﺘﺎل‬ ‫و‬ ‫ﻓﯿﺰﯾﮑﯽ‬ ‫ﻓﻀﺎﻫﺎي‬ ‫در‬ ‫ﻧﮕﺮﺷﯽ‬ ‫و‬ ‫ﻣﺤﯿﻄﯽ‬ ‫ﻣﻮاﻧﻊ‬ ‫ﺣﺬف‬ ‫ﺑﺮاي‬ •‫اﻧﺪ‬ ‫ﮐﺮده‬ ‫اﻣﻀﺎ‬ ‫را‬ ‫آن‬ ‫ﮐﺸﻮر‬ 159 ‫و‬ ‫ﺗﺼﻮﯾﺐ‬ ‫ﮐﺸﻮر‬ 157 •.‫ﺑﺎﺷﯿﻢ‬ ‫ﮐﻨﻨﺪﮔﺎن‬ ‫اﺟﺮا‬ ‫از‬ ‫ﺑﻠﮑﻪ‬ ‫ﮐﻨﻨﺪﮔﺎن‬ ‫اﻣﻀﺎ‬ ‫از‬ ‫ﺗﻨﻬﺎ‬ ‫ﻧﻪ‬ ‫ﻣﺎ‬ ‫اﺳﺖ‬ ‫اﻣﯿﺪ‬ (CRPD)‫ﻧﺎﺗﻮان‬ ‫اﻓﺮاد‬ ‫ﮐﻨﻮاﻧﺴﯿﻮن‬
  31. 31. –Jason Fried “it's simple, until you make it complicated.”
  32. 32. ‫داودي‬ ‫آﻻء‬ aladavoudi@gmail.com a.davoudi@digikala.com digiux.com linkedin.com/in/aladavoudi
  • MahdiEbnali

    Jun. 21, 2018

World Usability Day'2017 @ SBU: User Research and UX Design for Improved Quality of Life Universal Design: Creating technology and products that work for everyone

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