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Persuasion the art of influencing people


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Persuasion the art of influencing people

  1. 1.
  2. 2. “looks without seeing , listens without hearing,touches without feeling, eats without tasting, moves without physicalawareness…and talks without thinking”
  3. 3. Does that sound like a fairassessment of most of the humanrace (or YOU) ?Certainly !!
  4. 4. „Does your dog bite ?‟ „No.‟ „Nice Doggie‟ „A-aaaagh … I thought you said itdidn‟t bite‟ „That‟s not my dog.‟
  5. 5. Hearing :Listening
  6. 6.
  7. 7. We between 120 and 150 per minutes.we at the rate of 600-800 words per minute.So we think much faster Than we speak
  8. 8. Remove all distractions from yourmind to concentrate with thespeaker. Distraction comes fromYour thoughts, senses andEmotions and surroundings.
  9. 9.  Don‟t interrupt: cause thoughts formulate faster than speech. Don‟t finish the other person‟s sentence cause it leads to misunderstood conclusions Offering advice too soon trying to help someone.
  10. 10. Wife : „you will mow the loan for me tomorrow, won‟t you?‟Husband : „what ? Oh yes, yes.‟Wife : „we‟ve got to get to the theatre by seven, so we ought to leavenow‟Husband : „yes. OK, OK‟Wife : „I was going to wear this dress – do you think it makes me look fat?‟Husband : „yes, yes‟Wife : „What ?‟Husband : ‟what ? No I mean no. ‟Wife : „You just said yes to everything. If you‟d unglue that remote fromyour hand … you don‟t listen to anything I say.‟
  11. 11. Keeping audience‟s attention is probably thebedrock of any successful conversation ormeetingWhen attention is wavering you have to pickand look for signs,you can tell by person‟s eyes, voice and theirexpressions whether their mind is elsewhereAnd when you do; Its better to
  12. 12. Typical attention, the audience pays to an average presentation
  13. 13. When you pick the signs of distraction throughvoice or eyes what you have said Research shows continually that peopletake in about only 40 per cent of what they hear(without interruptions)So by you are helping the other personto crystallize all benefits that you‟ve beendiscussing.
  14. 14. Say what you are going to say Say itSay what you said
  15. 15. When talking to someone you are sending a messageverbally and non-verballyFeelings are displayed better by non-verbal messagesSender is the encoderReceiver is the decoderStudies carried out by Edward De Bono have shownthat 90 per cent of error in thinking is due to error inperceptionIf you change your perception; you can change youremotion and it leads to new ideas and insight
  16. 16. We tend to use eye contact for feedback purposes tomake the speaker aware that we are listening to themHow eye contact have a positive effect:1. It shows respect2. It shows you are attentive3. Initiate a communication between two people4. Tremendous influencer when trying to persuade somebody to buy your point of view or product.
  17. 17. The interviewee wants to create an open bodyposition on the other side so he says : Could I justshow you this artwork from … ?
  18. 18. Remembering names :„I hope you enjoy your meal, Miss …‟„any problems with the toaster Miss … please bring it backto us‟„how would you like the money Mr. …‟
  19. 19. 1. Its an interest problem-you weren‟t interested enough to fully catch the person‟s name and store it2. You were distracted at the time of the introduction because your mind was somewhere else
  20. 20. Make sure that you hear the name (no visual distraction) anddon‟t ever feel embarrassed admitting that you didn‟t hear thename if you hear a name, make sure you put it to the right face.
  21. 21. 1. Good listening skills2. how to hold attention3. Appreciation of body language.
  22. 22. 4. Memory skills5. Knowledge of the impact of words (6. Skills with the telephone7. Negotiation skills
  23. 23. 1- Look: look and use your body language to show interest in thesubject.2- Ask : Ask questions and make relevant comments.3- Don‟t interrupt.4- Don‟t change the subject.5- Emotions should be kept in control.6- Respond properly to words7- Slow down your thoughts and concentrate on the speaker.
  24. 24. !