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Wc boston


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Wc boston

  1. 1. WORDCAMP BOSTON BEGINNER WORKSHOP Friday, October 25, 13
  2. 2. WHO IS AL DAVIS? WORDPRESS INSTRUCTOR •George Brown College, Toronto •Workshops in Toronto and Montreal •Corporate Training WORDCAMP ORGANIZER •WordCamp Toronto- 2011, 2012 •WordCamp Developers- 2012 •Meetup Organizer Friday, October 25, 13 WPTEACH.COM •Owner •Tutorials and news •WordCamp Speaker WORDPRESS DEVELOPER Freelance Developer Content Strategy
  3. 3. WHAT WE ARE DOING AGENDA 1 What is WordPress? 6 Creating content 2 .com or .org? 7 Pages, posts, categories and tags 3 Common Misconceptions from new users 8 Images 4 Installation Methods 9 Navigation 5 After the install 10 Questions Friday, October 25, 13
  4. 4. WHAT IS WORDPRESS? THE HISTORY • Wikipedia defines WordPress: • WordPress is a free and open source blogging tool and content management system (CMS) based on PHP and MySQL. It has many features including a plugin architecture and a template system. • How WordPress defines WordPress: • WordPress is a web software you can use to create a beautiful website or blog. We like to say Wordpress is both free and priceless at the same time. Friday, October 25, 13
  5. 5. WHAT IS WORDPRESS? THE HISTORY • How prevalent is WordPress? • WordPress 3.6 has been downloaded over 15.2 million times since it’s release in August of this year • As of March 2012, WordPress is used by 72.4 million websites • In 2013, WordPress was used on 18.9% of the top 10,000,000 websites in the world. • WordPress owns 53.8% of the Content Management System (CMS) market. Friday, October 25, 13
  6. 6. WHERE TO START? Every Semester, the first question I get asked by my students is... Should I use or Friday, October 25, 13
  7. 7. WHAT IS ...? WORDPRESS.COM is a commercial website where you can host a free WordPress site. It runs on a feature of WordPress called ‘Multi-Site’. Did I mention it was free? Friday, October 25, 13
  8. 8. WHAT IS ...? WORDPRESS.COM Friday, October 25, 13
  9. 9. WHAT IS ...? WORDPRESS.ORG is the website where you can download the core WordPress software to use on your hosting space. You can also get themes and plugins there as well Did I mention it was all free as well? Friday, October 25, 13
  10. 10. WHAT IS ...? WORDPRESS.ORG Friday, October 25, 13
  11. 11. WHY CHOOSE WORDPRESS.COM Pros • Up and running in minutes- simply sign up • No need for an y technical knowledge • No need to worry about backups- taken care of for you • You get new features first • Security and peace of mind knowing the company behind WordPress is lookig after your site Friday, October 25, 13
  12. 12. WHY CHOOSE WORDPRESS.COM Cons • Limited functionality compared to the .org version • Site has ads on it unless an upgrade is purchased • Can’t add plugins • No FTP access Friday, October 25, 13
  13. 13. WHY CHOOSE WORDPRESS.ORG Pros • Full Functionality • Use any theme or plugin • Ad Free • Fully customizable- full access to all code • Ability to monetize your site • Ecommerce capabilities Friday, October 25, 13
  14. 14. WHY CHOOSE WORDPRESS.ORG Cons • Need to have a technical background,or know someone, for certain tasks • You are responsible for backing up and maintaining your site • You break it? You fix it • Additional cost for hosting Friday, October 25, 13
  15. 15. HOW TO CHOOSE I want to sell online and need ecommerce capabilities I want nothing to do with maintaining my site I think FTP is something I order at Starbucks and want to keep it that way I have a lot of videos and images I want to use on my site I don’t have a development budget and dont want to DIY I want to start a membership site I want to see if I like WordPress I’m all about the freedom- at least when it comes to plugins and themes Friday, October 25, 13
  16. 16. COMMON MISCONCEPTIONS NEW USERS A couple of quick things cleared up • WordPress does not need to be installed on your computer • Wordpress does in fact do ecommerce • WordPress is secure Friday, October 25, 13
  17. 17. COMMON MISCONCEPTIONS NEW USERS Now that we have that all cleared up.....let’s move on shall we? Friday, October 25, 13
  18. 18. INSTALLATION METHODS .ORG FROM HERE ON Two main methods of installing WordPress • One Click installer • Manually (via FTP) Friday, October 25, 13
  19. 19. ONE CLICK INSTALL WP Most Hosting providers these days offer a one click installer for a number of applications- WordPress being the most popular. Benefits: • Super fast and easy • Requires no technical knowledge Friday, October 25, 13
  20. 20. ONE CLICK INSTALL WP Most Hosting providers these days offer a one click installer for a number of applications- WordPress being the most popular. Drawbacks: • No control over the install • Database may not be accessible if you need it to be for some reason Friday, October 25, 13
  21. 21. MANUALLY INSTALL WP You can also install WP the ‘old school’ way • Upload the software via FTP • Create a database • Go through the ‘Famous 5 Minute Install’ Friday, October 25, 13
  22. 22. MANUALLY INSTALL WP You can also install WP the ‘old school’ way Benefits: • Control over your installation • Ability to determine what and where you upload for your site Friday, October 25, 13
  23. 23. MANUALLY INSTALL WP You can also install WP the ‘old school’ way Drawbacks: • Requires greater technical knowledge • Might require some troubleshooting if something goes wrong • If successful, your friends will want you to do it for them as well Friday, October 25, 13
  24. 24. WHEN IT’S ALL DONE INSTALL WP Friday, October 25, 13
  25. 25. AFTER THE INSTALL 5 QUICK TIPS Before you write that first piece of content: • Change your permalinks • Change your tagline • Change your default category • Activate Akismet ( spam control) • Install an SEO plugin Friday, October 25, 13
  26. 26. AFTER THE INSTALL 5 QUICK TIPS Demo time Friday, October 25, 13
  27. 27. CREATING CONTENT BASE TYPES OF CONTENT WordPress offers two primary types of content • Pages • Posts Friday, October 25, 13
  28. 28. CREATING CONTENT WHATS A PAGE? A page is typically used for static content • About Us, Contact, Services, Location • Often used as a Home page • Content that won’t change often (if at all) • Pages that you wouldn’t typically let people comment on Friday, October 25, 13
  29. 29. CREATING CONTENT WHATS A POST? A post is timely information • News, Announcements, Blog posts • Content that changes and gets added to often • Content that you want people commenting on • Typically shown in reverse chronological order ( newest first) Friday, October 25, 13
  30. 30. CREATING CONTENT CATEGORIES AND TAGS One of the things that distinguishes Posts from Pages is the use of Categories and tags • Applied to posts only, not to pages • Think of categories as your table of contents for your posts • Think of tags as the index words at the back of the book Friday, October 25, 13
  31. 31. CATEGORIES EXAMPLES Newspapers have been using categories for years in print • News • Entertainment • Sports • Classified Friday, October 25, 13
  32. 32. CATEGORIES EXAMPLES Lets take our example online....a Real Estate site • Cities • Types of properties • Local Real Estate News • Helpful tips for Home Buyers • Community Events Friday, October 25, 13
  33. 33. HOW MANY CATEGORIES? WISEMAN SAYS You must strike a good balance between offering as few options as possible, while giving your reader enough choice to satisfy them Friday, October 25, 13
  34. 34. TAG YOU’RE IT Tags are descriptors for your content • Recipe Site example- recipe for lemon meringue pie • Tags could be • • Custard • Lemon • Friday, October 25, 13 Eggs How much pie can Al eat in one sitting?
  35. 35. CONTENT DEMO TO THE WEBSITE!! Demo time Friday, October 25, 13
  36. 36. IMAGES CAUSE A PICTURE IS WORTH ALOT Adding images to WordPress content • Add to the Media Library- use it when you want • Add it to the content your creating • Create a gallery Friday, October 25, 13
  37. 37. IMAGES DEMO TO THE WEBSITE!! Demo time Friday, October 25, 13
  38. 38. NAVIGATION GETTING FROM POINT A TO POINT B 2 kinds of menus • Simple Menu • Custom Menu Friday, October 25, 13
  39. 39. QUESTIONS ANYTHING GOES Questions? Friday, October 25, 13
  40. 40. THANK YOU @adavis3105 WPTEACH.COM Friday, October 25, 13