Presented by: Al Carlton Tweet Your Questions: @AlCarlton
   Banker → Wanker →            Software Engineer → Entrepreneur    ◦ Quit the 9-5 in 2005   Since 2005    ◦ Paid >$1M f...
 Tweet your questions to @AlCarlton Answers as we go (or at the end) Tweet a question? Get an entry to the drawing:    ...
1. Traffic Sources2. Revenue Generation3. Business Side4. Networking                     Tweet Your Questions: @AlCarlton
Tweet Your Questions: @AlCarlton
 Search Social Direct Referrals Paid The   Future                 Tweet Your Questions: @AlCarlton
 Not an SEO talk >> check out the other talks Al’s Mantra: Create quality content and let  Google do its job    ◦ Help m...
   What works best for YOU?    ◦ Understand their audience & your audience    ◦ Spend time on what works    ◦ Automate th...
“Even if you can’t be arsed with a Facebookpage or Twitter page, set it up. Spend a fewweeks on it interacting and adding ...
   Play by their rules    ◦ Know the rules    ◦ Rules change quickly…take advantage while you can    ◦ Find work-arounds...
“Stop spending so muchbloody time on Facebook and Twitter and do some actual           work” :)      -Chris Clarkson
   Make it easy for users to return   Build an email list    ◦ Use it    ◦ Monitor it    ◦ Management software   Bookma...
Before               After         Tweet Your Questions: @AlCarlton
 Quality content Share with contacts in your niche    ◦ Quality content gets organic links Use your personal and social...
“The Internet landscape changes so  quickly now that its like there are 25 Internet years to and dont be   “Embrace chaos ...
 TakeYour Pick Example: Affiliates Example: Adsense Maximize
   Key: multiple revenue streams    ◦ Subscription    ◦ CPM ads (pay per view)    ◦ CPC Ads (pay per click)    ◦ Pay per ...
“Diversify revenue streams. And I dont mean having twodifferent advertising networks.”         – Chris Garrett            ...
“If you can buy/develop/improve       one site to be the leaderin its field, no matter how small a   genre, you can negoti...
Revenue Generation: Affiliates                          Sales by Link Type                                 7.6%           ...
   Make images into links                        Tweet Your Questions: @AlCarlton
   Take it easy    ◦ Don’t over do it    ◦ Remember your site’s image & audience Think outside the front page Sneaky si...
Be smart about your real estate
DO NOT LEAVE MONEY ON THE TABLE You built a list – USE IT    ◦ Get to know analytics    ◦ A/B(/C/D…) testing   Target yo...
“Our site reviews have been priced at  various price points…Each time Ive raised prices to decrease demand as  we were get...
 Hiring Research Money    management                    Tweet Your Questions: @AlCarlton
   Don’t create yourself a new job    ◦ Hire professionals for professional jobs    ◦ Outsource the things you hate“If yo...
One of the worst mistakes I have made (a few   times) is thinking I can do everything solo. We are             not superhe...
“If you need something skilled and     can’t do it personally, then pay …and then godon’tpay someone to       someone, and...
“…take the time to figure out the core  activities that you, as a founder, are “…The sooner you focus on your key    best ...
   Hire & fire           “As you grow, finding the right people            is one of the hardest things to do. Be        ...
   Take action on ideas    ◦ Make notes on new ideas    ◦ Register the domain   Research before diving in    ◦ Internet ...
   Keep separate accounts    ◦ Banking    ◦ Credit Cards (get points!) Consult your accountant when in doubt Keep ALL r...
“Keep your business life and your  home life and finances apart.Don’t spend anything unless you       absolutely have to. ...
   Don’t flush money down the drain    ◦ Check your expenses & auto debits    ◦ Sit where you are for £650               ...
 Importance   of Networking Where & How (Not) to Network Circle of Trust How (Not) To F*%k up                   Tweet ...
 Advice  Partnership  Expertise  Opportunities“A network can be your most powerful asset, and          will be even mo...
   Attend conferences (well done!)    ◦ Follow up    ◦ 2-4 meetings before considered part of network Break the ice on s...
“No matter how well-           known someone is, at          after-conference beers,         everyone is approachable     ...
   Those you can trust    ◦ You go to them for advice    ◦ Vice versa Know everyone’s expertise Circles will intersect ...
Tweet Your Questions: @AlCarlton
I’mbaaaack   !!!          Tweet Your Questions: @AlCarlton
 Don’t let your penis make business decisions You will be let down by someone    ◦ If in doubt, research them If in dou...
1. Traffic Sources   Quality content   Avoid the dodgy   Use social appropriately   Build a list2. Revenue Generation   Di...
 Toren Ajk                         Scott Jonestacgroup.biz                       Scottish Lord@fthead9                  ...
@AlCarlton
Tweet Your Questions: @AlCarlton
Upcoming SlideShare
Loading in …5
×

Takeaway Tips:
Learn from Successes and 
Failures of a 7 Figure Site


1,112 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,112
On SlideShare
0
From Embeds
0
Number of Embeds
57
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • -Not going to talk much about SEO-Other talks on the schedule-MASSIVE believer in creating quality content and letting Google do its’s job-If an SEO practice sounds a bit dodgy it probably is and will be smacked at some point
  • Different social networks work better for different sitessee what networks are available with a tool like Namechk.comPlay by their rulesFiverr fail - buying fansFB fail not emailing when I couldFB fail building the fan base then getting charged to talk to them allPretty graphsFB temp win, link in first commentWin - Competitions but again play by somebody elses rulesMake sharing easy
  • Different social networks work better for different sitessee what networks are available with a tool like Namechk.comPlay by their rulesFiverr fail - buying fansFB fail not emailing when I couldFB fail building the fan base then getting charged to talk to them allPretty graphsFB temp win, link in first commentWin - Competitions but again play by somebody elses rulesMake sharing easy
  • Make it easyBookmark your siteQuick tech hint on iOS friendly iconsPop up iOs add to homescreen codeEmail listRSS SubscribersEmail list
  • Quality contentUse your network
  • Quality contentUse your network
  • Loads of different ways to make moneySubscriptionCPM ads (pay per view)CPC Ads (pay per click)Pay per actionAffiliatesSales
  • Loads of different ways to make moneySubscriptionCPM ads (pay per view)CPC Ads (pay per click)Pay per actionAffiliatesSales
  • -Image of page-Pie of where commissions came from-Adding a button x% increased revenue-Making image clickable y% increase-Techie bit: Code to quickly make images clickable
  • ImageDon’t over do itHowever, at the bottom of page 2+ can lead to a healthy increaseExample of a friend that when they get to the bottom of page 5 or so they’ll just sell that traffic for cents as it’s not profitable to them
  • Don’t leave money on the table-Build a list but just as importantly use itWorse example I was chatting to a guy that has a list of 100K past customers in a competitive niche, he hasn’t emailed them once Example: CG fb fans I never emailed, that was 10K people looking to shop that I missedMailchimp, awebber – use their features and analytics-Have fans on FB contact them
  • Hire professionals to professional jobs (accountants, legal, etc.)Outsource what your not good at or hate doing
  • Hire professionals to professional jobs (accountants, legal, etc.)Outsource what your not good at or hate doingVarious Services you can usePeopelePerHourFivver (If used correctly)Note: Show gift guide and explain for $10 got an animated gif, flash animation and html 5 animationODeskLink to previous slides
  • Great Idea - Research before you startGoogleApp storesAsk your networkExample: Social ArtworksExample App IdeaNote: Funding 8.5 million
  • Separate business accountSeparate credit Card for businessBenefits are not taxableKeep ALL recordsNote: geverment is trying to claim more tax rant
  • Don’t Flush money down the drainCheck your expensesFails with hosting, mobile contracts, hosting costs should improve or decreaseSit where you are for £650
  • -Importance of Networking-Where, how (and how not) to network-Circle of trust-How to (not) fuck up
  • ConferencesApproach on social networksemail introductionsOffer more than you takeDon’t be too pissedFollow up Notes, generally takes 3 meetings or exchanges for me
  • These are people that you trust and can go to for adviceThey can equally come to youExperts in different fieldsCircles intersectPersonal and business
  • Takeaway Tips:
Learn from Successes and 
Failures of a 7 Figure Site


    1. 1. Presented by: Al Carlton Tweet Your Questions: @AlCarlton
    2. 2.  Banker → Wanker → Software Engineer → Entrepreneur ◦ Quit the 9-5 in 2005 Since 2005 ◦ Paid >$1M from Google ◦ Paid >$1M-ish from affiliate merchants Tweet Your Questions: @AlCarlton
    3. 3.  Tweet your questions to @AlCarlton Answers as we go (or at the end) Tweet a question? Get an entry to the drawing: 2 hour consulting session (£500 value) o Talk business o Talk Internet o Talk about your holiday o Talk about whatever you choose Tweet Your Questions: @AlCarlton
    4. 4. 1. Traffic Sources2. Revenue Generation3. Business Side4. Networking Tweet Your Questions: @AlCarlton
    5. 5. Tweet Your Questions: @AlCarlton
    6. 6.  Search Social Direct Referrals Paid The Future Tweet Your Questions: @AlCarlton
    7. 7.  Not an SEO talk >> check out the other talks Al’s Mantra: Create quality content and let Google do its job ◦ Help may be necessary at times SEO practice sound dodgy? Probably is! ◦ Smack down will come ◦ Keep your eyes on the long term Tweet Your Questions: @AlCarlton
    8. 8.  What works best for YOU? ◦ Understand their audience & your audience ◦ Spend time on what works ◦ Automate those that don’t work well (yet) Tweet Your Questions: @AlCarlton
    9. 9. “Even if you can’t be arsed with a Facebookpage or Twitter page, set it up. Spend a fewweeks on it interacting and adding content and make your visitors aware of it. Down the line those few thousand subscribers, followers & friends could be handy even if it’s not on your radar today.” – Scott Jones
    10. 10.  Play by their rules ◦ Know the rules ◦ Rules change quickly…take advantage while you can ◦ Find work-arounds Make your content easy to share What is available?? ◦ Use a tool (namechk.com) Tweet Your Questions: @AlCarlton
    11. 11. “Stop spending so muchbloody time on Facebook and Twitter and do some actual work” :) -Chris Clarkson
    12. 12.  Make it easy for users to return Build an email list ◦ Use it ◦ Monitor it ◦ Management software Bookmark your site ◦ Know how users access you ◦ Make it easy for users to access you Build an email list RSS Subscribers Build an email list Did I mention build an email list? Tweet Your Questions: @AlCarlton
    13. 13. Before After Tweet Your Questions: @AlCarlton
    14. 14.  Quality content Share with contacts in your niche ◦ Quality content gets organic links Use your personal and social networks Don’t spam Tweet Your Questions: @AlCarlton
    15. 15. “The Internet landscape changes so quickly now that its like there are 25 Internet years to and dont be “Embrace chaos 1 normal year.A lot can and will happen in thatit afraid to change. Even if time means changing everything.” and you cant afford to rest on your laurels or things that used to work’.”- Chris Winfield, CMO blueglass.com @ChrisWinfield
    16. 16.  TakeYour Pick Example: Affiliates Example: Adsense Maximize
    17. 17.  Key: multiple revenue streams ◦ Subscription ◦ CPM ads (pay per view) ◦ CPC Ads (pay per click) ◦ Pay per action ◦ Affiliates ◦ Sales Loads of ways to make money Tweet Your Questions: @AlCarlton
    18. 18. “Diversify revenue streams. And I dont mean having twodifferent advertising networks.” – Chris Garrett Tweet Your Questions: @AlCarlton
    19. 19. “If you can buy/develop/improve one site to be the leaderin its field, no matter how small a genre, you can negotiate very favourable advertising rates that could surprise you. Better to be the biggest fish in a medium sized pond.” – Scott Jones
    20. 20. Revenue Generation: Affiliates Sales by Link Type 7.6% 31.0% 61.4%
    21. 21.  Make images into links Tweet Your Questions: @AlCarlton
    22. 22.  Take it easy ◦ Don’t over do it ◦ Remember your site’s image & audience Think outside the front page Sneaky sites Tweet Your Questions: @AlCarlton
    23. 23. Be smart about your real estate
    24. 24. DO NOT LEAVE MONEY ON THE TABLE You built a list – USE IT ◦ Get to know analytics ◦ A/B(/C/D…) testing Target your adverts ◦ Device ◦ Geo ◦ Content type Target your social media spend Know your economics Tweet Your Questions: @AlCarlton
    25. 25. “Our site reviews have been priced at various price points…Each time Ive raised prices to decrease demand as we were getting too busy. And each time demand has gone up slightly...Perceived value and your product price is something you should obviously experiment heavily with.” - Joost de Valk, yoast.com
    26. 26.  Hiring Research Money management Tweet Your Questions: @AlCarlton
    27. 27.  Don’t create yourself a new job ◦ Hire professionals for professional jobs ◦ Outsource the things you hate“If your business cannot run without you it is not a business. It is a job.” - me Tweet Your Questions: @AlCarlton
    28. 28. One of the worst mistakes I have made (a few times) is thinking I can do everything solo. We are not superheroes. – Chris Garrett “One of the worst mistakes I have madeneed somethingit,times) is it that day at 2pm and pay If you (a few skilled and can’t do personally, then pay someone, don’t half arse better to finish work thinking to create the next finished product than work late intowas someone skilled I canbetter morning to realise what you create the night drunk and wake up a do everything andthe way, you may justitget there quicker and with dross ….and then go solo. to do properly, it’s still yours even if you get help along pay someone We are not superheroes.” better results if you get help. – Scott Jones – Chris Garrett “One that I wish I knew/applied when I started out is to take the time to figure out thecore activities that you as a founder are best at and equally important enjoy doing…Youcan potentially get very good at all of them and think it is a good thing but in reality it is a big mistake. The sooner you focus on your key areas of expertise and hire/outsource/partner with others to do everything else the better your chances of success. -Toren Ajk, President TAC Marketing Group
    29. 29. “If you need something skilled and can’t do it personally, then pay …and then godon’tpay someone to someone, and half arse it. do it properly. It’s still yours even ifyou get help along the way. You 2pmBetter to finish work that day at mayjust get there quicker and to create a and pay someone skilled with better better finishedyou get help.” work results if product than late into the Scott Jones and wake – night drunk up the next morning to realise what you create was dross…
    30. 30. “…take the time to figure out the core activities that you, as a founder, are “…The sooner you focus on your key best at and -equally important - areas of expertise and enjoy doing.hire/outsource/partner with others to There are many else the better your do everything activities, from client prospecting, account management, chances of success.”billing, legal, biz dev, developing and -Toren Ajk, President TAC Marketing fulfilling the actual product Group or service you are selling that need to be done…
    31. 31.  Hire & fire “As you grow, finding the right people is one of the hardest things to do. Be ruthless, as having to get rid of the wrong people is even harder.” – Chris Clarkson Utilize available services ◦ PeoplePerHour ◦ Fivver (used correctly) ◦ Odesk ◦ Visit “Outsourcing” from ThinkVis 2010/03
    32. 32.  Take action on ideas ◦ Make notes on new ideas ◦ Register the domain Research before diving in ◦ Internet ◦ App stores ◦ Ask within your network, friends Tweet Your Questions: @AlCarlton
    33. 33.  Keep separate accounts ◦ Banking ◦ Credit Cards (get points!) Consult your accountant when in doubt Keep ALL records Tweet Your Questions: @AlCarlton
    34. 34. “Keep your business life and your home life and finances apart.Don’t spend anything unless you absolutely have to. Nothing is an order until the invoice is paid” – Paul Madden
    35. 35.  Don’t flush money down the drain ◦ Check your expenses & auto debits ◦ Sit where you are for £650 “If you are starting out and can afford to reinvest 100% then do it. This gives you an advantage to leverage while others take a wage. Use it in the short term for competitions, PR & promotion and buying other sites. If you can’t beat the competition then buy them.” – Scott@AlCarlton Tweet Your Questions: Jones
    36. 36.  Importance of Networking Where & How (Not) to Network Circle of Trust How (Not) To F*%k up Tweet Your Questions: @AlCarlton
    37. 37.  Advice  Partnership  Expertise  Opportunities“A network can be your most powerful asset, and will be even more import as the world economy changes… Make nurturing and attracting network relationships a priority, its one of the best investments you can make.” – Chris Garrett
    38. 38.  Attend conferences (well done!) ◦ Follow up ◦ 2-4 meetings before considered part of network Break the ice on social networks Ask (and offer) email introductions Give more than you take Don’t be too pissed Tweet Your Questions: @AlCarlton
    39. 39. “No matter how well- known someone is, at after-conference beers, everyone is approachable and generally happy to talk to you.” – Chris Clarkson@AlCarlton will be in the bar tonight
    40. 40.  Those you can trust ◦ You go to them for advice ◦ Vice versa Know everyone’s expertise Circles will intersect (personal, business) Tweet Your Questions: @AlCarlton
    41. 41. Tweet Your Questions: @AlCarlton
    42. 42. I’mbaaaack !!! Tweet Your Questions: @AlCarlton
    43. 43.  Don’t let your penis make business decisions You will be let down by someone ◦ If in doubt, research them If in doubt consult your circle Listen to what your circle says! Don’t spend the money on Dom (Perignon or Hodgson) - spend it on the business Tweet Your Questions: @AlCarlton
    44. 44. 1. Traffic Sources Quality content Avoid the dodgy Use social appropriately Build a list2. Revenue Generation Diversify Experiment and optimize3. Business Side Don’t create yourself a job Get an accountant! FAST! Separate business and private finances4. Networking Is as important as your product – so do it Circle of trust Tweet Your Questions: @AlCarlton
    45. 45.  Toren Ajk  Scott Jonestacgroup.biz Scottish Lord@fthead9 @sj Chris Clarkson  Paul Maddensunshine.co.uk uk.manuallinkbuilding.com@chrisclarkson @PaulDavidMadden Kieron Donoghue  Joost de Valkcontentnow.co.uk yoast.com@kierondonoghue @yoast Chris Garrett Chris Winfieldchrisg.com blueglass.com@chrisgarrett @ChrisWinfield
    46. 46. @AlCarlton
    47. 47. Tweet Your Questions: @AlCarlton

    ×