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Outsourcing and Automation<br />Al Carlton<br />Think Visibility <br />13 March 2010<br />
Outsourcing and Automation<br />Previously: Software Engineer<br />Currently: <br />CEO Coolest Media<br />
VariousSites<br />
Why Outsource<br />limited Hours in the day + <br />do what you are good at + <br />do what you enjoy +<br />don’t create ...
What to Outsource<br />Content Creation<br />SEO<br />Domestic Chores Washing, ironing, cleaning, gardening, car washing<b...
Outsourcing Content Generation<br />     Hire Writers<br />Advertise on your own site<br />Problogger job board<br />Adver...
Outsourcing Content Generation<br />     Content Generation Services<br />collectiveinkwell.com<br />textbroker.com<br />f...
Outsourcing SEO<br />        Link Building<br />Viral Campaigns<br />SEO Companies<br />branded3.com<br />vesearch.com<br ...
Outsourcing Design<br />        99designs.com<br />Forums<br />digitalpoint.com<br />sitepoint.com<br />Design Companies<b...
Outsourcing Coding<br />Advertise on forums (again)<br />Script Lance<br />Rent a Coder<br />
Outsourcing Networks<br /><ul><li>Virtual Employee
Verticity
Guru
Biz Reef
Script Lance
Amazon Turk</li></ul>oDesk<br />eLance<br />iFreelance<br />Free Borders<br />Get A Coder<br />Affordable Programmers<br /...
Virtual Assistants<br />     Can do anything remotely, help with everyday life<br /><ul><li>Research
Filter emails
Price comparisons
etc. etc. etc.</li></ul>Services<br />timesvr.com<br />yourmaninindia.com<br />odesk.com<br />
Automation – What it is<br />     Automating Tasks<br />More common or complex the task the more beneficial<br />Custom co...
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Outsourcing And Automation

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I'll be sharing examples of automating tasks and finding and managing other people to help make you money.

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Outsourcing And Automation

  1. 1. Outsourcing and Automation<br />Al Carlton<br />Think Visibility <br />13 March 2010<br />
  2. 2. Outsourcing and Automation<br />Previously: Software Engineer<br />Currently: <br />CEO Coolest Media<br />
  3. 3. VariousSites<br />
  4. 4. Why Outsource<br />limited Hours in the day + <br />do what you are good at + <br />do what you enjoy +<br />don’t create yourself a new job!<br />OUTSOURCING<br />
  5. 5. What to Outsource<br />Content Creation<br />SEO<br />Domestic Chores Washing, ironing, cleaning, gardening, car washing<br />Coding<br />Professional Services<br />accountants, legal, payroll etc.<br />Design<br />
  6. 6. Outsourcing Content Generation<br /> Hire Writers<br />Advertise on your own site<br />Problogger job board<br />Advertise on forums<br />Students<br />
  7. 7. Outsourcing Content Generation<br /> Content Generation Services<br />collectiveinkwell.com<br />textbroker.com<br />freelancecontent.co.uk <br />contentnow.co.uk<br />
  8. 8. Outsourcing SEO<br /> Link Building<br />Viral Campaigns<br />SEO Companies<br />branded3.com<br />vesearch.com<br />bronco.co.uk<br />
  9. 9. Outsourcing Design<br /> 99designs.com<br />Forums<br />digitalpoint.com<br />sitepoint.com<br />Design Companies<br />thefloatingfrog.co.uk<br />caboodledesign.co.uk<br />prizelogos.com<br />
  10. 10. Outsourcing Coding<br />Advertise on forums (again)<br />Script Lance<br />Rent a Coder<br />
  11. 11. Outsourcing Networks<br /><ul><li>Virtual Employee
  12. 12. Verticity
  13. 13. Guru
  14. 14. Biz Reef
  15. 15. Script Lance
  16. 16. Amazon Turk</li></ul>oDesk<br />eLance<br />iFreelance<br />Free Borders<br />Get A Coder<br />Affordable Programmers<br />Rent A Coder<br />
  17. 17. Virtual Assistants<br /> Can do anything remotely, help with everyday life<br /><ul><li>Research
  18. 18. Filter emails
  19. 19. Price comparisons
  20. 20. etc. etc. etc.</li></ul>Services<br />timesvr.com<br />yourmaninindia.com<br />odesk.com<br />
  21. 21. Automation – What it is<br /> Automating Tasks<br />More common or complex the task the more beneficial<br />Custom code (outsource if needed)<br />Various plug-ins<br />
  22. 22. Automation Examples - Thumbnails<br />Images and links to all of yesterdays posts<br />Splogs link to every post<br />Useful for readers to get a quick summary of articles<br />
  23. 23. Automation Examples - Maps<br />When venues are added automatically plot on map and also includenearest hotels<br />Adds value to the visitor<br />As hotels are from an affiliate data feed generates revenue<br />
  24. 24. Automation Examples – Boring Crap Stuff<br />Spam prevention<br />Bot prevention<br />reCAPTCHA<br />Akismet<br />Backups<br />Databases – MySQL Administrator<br />WordPress plug-in<br />
  25. 25. Automation Examples – Templates for Formatted Posts<br />
  26. 26. Automation Examples – Affiliate Links<br />Generated £100,000+ in revenue<br />Multiple writers<br />Optimise pages with affiliate products<br />
  27. 27. Automation Examples – Site Monitoring<br />Various services, hyperspin.com<br /><ul><li>Monitor site remotely from various locations
  28. 28. Email and SMS if server is inaccessible
  29. 29. Also emails webhost and raises a support ticket</li></li></ul><li>Automation Examples - Email<br />Canned Responses<br />Auto forwarding to writers<br />Archive and labelling of backups<br />
  30. 30. Thanks for Listening<br /> Q&A Time<br />Contact me:<br />@AlCarltonal.carlton<br />

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