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BSK plan_2022 North 2.pptx

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BSK plan_2022 North 2.pptx

  1. 1. BSK 1
  2. 2. BSK Portfolio Choco Delight 800g MRP: Rs.300 Crème Delights 500g MRP: Rs.200 SKU Grammage Inner MRP NOP Good Day Chocochip 100g 100g 30 3 Britannia Bourbon 150g 150g 40 2 Treat Choco 50g 50g 10 4 Choco Delight 800 800g - 9 SKU Grammage Inner MRP NOP Britannia Bourbon 150g 150g 40 2 Treat Choco 50g 50g 10 2 Treat Vanilla 50g 50g 10 2 Creame Delights 500 800g - 6 No. of Packs per CBB: 10 MRP per CBB: Rs. 3000 No. of Packs per CBB: 12 MRP per CBB: Rs. 2400
  3. 3. BSK Portfolio Meetha Namkeen 732.5g MRP: Rs.250 SKU Grammage Inner MRP NOP Good Day Butter 120g 120 25 4 Britannia Bourbon 50g 50g 10 2 50-50 Potazos 71.5g 71.5g 25 1 50-50 Maska Chaska 40.5g 40.5g 10 2 Meetha Namkeen 732.5g 732.5g - 9 Meetha Namkeen 380.5g MRP: Rs.120 SKU Grammage Inner MRP NOP Good Day Butter 120g 120 25 2 Britannia Bourbon 100g 100g 25 1 50-50 Maska Chaska 40.5g 40.5g 10 1 Meetha Namkeen 380g 380g - 4 No. of Packs per CBB: 12 MRP per CBB: Rs. 3000 No. of Packs per CBB: 12 MRP per CBB: Rs.1440
  4. 4. BSK Portfolio Dry Fruit Delights 680g MRP: Rs.250 Chocolush 300g MRP: Rs.140 SKU Grammage Inner MRP NOP Good Day Pista Badam 200g 200g 55 1 Good Day Cashew 120g 120g 25 2 Good Day Harmony 120g 120g 30 2 Dry Fruits Delights 680g 680g - 5 SKU Grammage Inner MRP NOP PM Chocolush 12.5g 12.5g Inner - 24 No. of Packs per CBB: 12 MRP per CBB: Rs. 3000 No. of Packs per CBB: 12 MRP per CBB: Rs. 1680
  5. 5. Assortment SKU SKU Current Grammage NOP Inner MRP Proposed Outer MRP Inner to Outer New MRP ratio Creams Delight 500 Treat Vanilla 50 50 2 20 200 60% Treat Choco 50 50 2 20 Bourbon 150 150 2 80 500 6 120 Choco Delight 800 GD CC 100 100 3 90 300 70% Bourbon 150 150 2 80 Treat Choco 50 50 4 40 800 9 210 Dry Fruit Delight 680 GD Pista Badam 200 200 1 55 250 66% GD Cashew 120 120 2 50 GD Harmony 120 2 60 680 5 165 Meetha Namkeen 380.5 Bourbon 100 100 1 25 120 71% 50-50 MC 50 40.5 1 10 GD Butter 120 120 2 50 380.5 4 85 Meetha Namkeen 732.5 GD Butter 120 120 4 100 250 66% Bourbon 50 50 2 20 50: 50 Potazos 71.5 1 25 50-50 MC 50 40.5 2 20 732.5 9 165 Pure Magic Chocolush 300 Pure Magic Chocolush 300 300 24 140 5
  6. 6. WUPN RON2 Purchase Discount 1300 2.0% 2500 3.0% 7000 5.0% 15000 6.5% 25000 8.0% TRADE LOAD Purchase Discount 1300 2.0% 2500 3.0% 7000 4.0% 15000 5.0% 25000 6.0% TRADE LOAD Purchase Discount 15K to 25K 1.0% 25K to 50K 2.0% 50K to 75K 3.0% > 75K 4.0% QPDS Purchase Discount 5K to 15K 1.0% 15K to 25K 1.5% 25K to 50K 2.0% > 50K 2.5% QPDS TL + QPDS – North 2
  7. 7. AWSM INCENTIVE (N2) BSK ECO Vs BIL ECO Incentive Amount 5% to 8% 500 8% to 10% 1000 10% to 12% 1500 >= 12% 2000 AWSM Incentive Minimum drop size Rs. 500
  8. 8. Complete 50% secondary target by 15th Oct Complete 100% secondary target by 23th Oct Get 1% additional on Total BSK Sale & AW PHASING INCENTIVE (N2)

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