Akin Arikan
14 Followers
Personal Information
Organization / Workplace
San Francisco, CA United States
Occupation
Interactive Marketing Evangelist
Industry
Advertising / Marketing / PR
Website
MultichannelMetrics.com
About
I am the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. The book has been published by Wiley/Sybex in April 2008. At IBM, I work in the Enterprise Marketing Management product team with focus on IBM's digital analytics and marketing optimization solutions. These solutions combine some of the best capabilities from IBM Unica and Coremetrics. For more info see my blog @ http://multichannelmetrics.com,
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practitioner web analytics cross-channel marketing multichannel marketing metrics netinsight web analytics social media marketing unica
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Personal Information
Organization / Workplace
San Francisco, CA United States
Occupation
Interactive Marketing Evangelist
Industry
Advertising / Marketing / PR
Website
MultichannelMetrics.com
About
I am the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. The book has been published by Wiley/Sybex in April 2008. At IBM, I work in the Enterprise Marketing Management product team with focus on IBM's digital analytics and marketing optimization solutions. These solutions combine some of the best capabilities from IBM Unica and Coremetrics. For more info see my blog @ http://multichannelmetrics.com,
Tags
practitioner web analytics cross-channel marketing multichannel marketing metrics netinsight web analytics social media marketing unica
See more