Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

global-product-innovation-infographic

  • Be the first to comment

  • Be the first to like this

global-product-innovation-infographic

  1. 1. Source: Nielsen Global New Product Innovation Survey LOOK WHO’S BUYING NEW PRODUCTS... HOW DO CONSUMERS DISCOVER NEW PRODUCTS? VIETNAM THAILAND INDONESIA PHILIPPINES MALAYSIA JAPAN SOUTH KOREA SINGAPORE AUSTRALIA NEW ZEALAND 88% 77% 72% 68% 58% 56% 48% 43% 37% 36% DEVELOPING DEVELOPED MOST COMMON SOURCES IN ASIA PACIFIC: CONSUMERS HAVE A STRONG APPETITE FOR INNOVATION CONSUMERS HAVE A STRONG APPETITE FOR INNOVATION BUT SUCCESS CAN BE HARD TO COME BY. FOUR WAYS FOR A MORE SUCCESSFUL NEW PRODUCT: From engineersFrom bricks, clicks to flicks. Place bets on the strongest ideas. Listen to your consumers. GET THE INNOVATION RIGHT GET THE RIGHT INNOVATION GET THE ACTIVATION STRATEGY RIGHT GET EVERYONE BEHIND YOU LOOKING TO ACHIEVE NEW PRODUCT SUCCESS? www.nielsen.com/apac LISTEN TO YOUR CONSUMERS For more information, check out Nielsen’s report: 1 2 3 4 Copyright © 2015 The Nielsen Company TOP FIVE DRIVERS OF NEW PRODUCT PURCHASES IN ASIA PACIFIC WORTH PAYING MORE FOR 25% CONVENIENCE 24% MAKES LIFE EASIER 22% RECOMMENDATION 22% AFFORDABILITY 21% % of consumers who bought a new product in their last grocery shopping trip WHY THEY BUY RELIANCE ON INTERNET-RELATED PLATFORMS IS HIGH: BRAND/MANUFACTURER WEB PAGE 28% TV AD 53% ACTIVE INTERNET SEARCHING 42% FRIENDS/ FAMILY TOLD ME ABOUT IT 55% SOCIAL MEDIA POSTING 27% INTERNET ADS 32% 6 IN 10 GLOBAL CONSUMERS BOUGHT A NEW PRODUCT IN THEIR LAST GROCERY SHOPPING TRIP

×