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Narendra Modi is one of the few politicians in India to have effective digital media presence. He has his own site, blog, newschannel and official accounts on Google+, Facebook, Twitter, Youtube. We have studied all the online channels on which Narendra Modi is present (Facebook, Twitter, Youtube, Google+, blog and website) and tried to analyse the efficacy of his campaign. The report analyses the trends, number of hits and the visitors his campaign is able to attract. We have also looked at positive and negative user comments about the campaign. By taking Narendra Modi’s competitors (Rahul Gandhi, Nitish Kumar) and digital marketing best practices comparison (Barak Obama, Shahrukh Khan), the report validates the success of the campaign. The report also points out the strategy, shortcomings and the various areas relating to the handling of the Narendra Modi campaign and suggests changes to bring out more transparency to the same.
Disclaimer: All the information in the video is obtained from the website and other internet sources.