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“KNOWLEDGE BASED PRODUCT DEVELOPMENT”                              PROJECT REPORT               Submitted in partial fulfi...
Akhil KrishnanVth Semester, B.B.MDepartment of Commerce & ManagementAmrita School of Arts & SciencesAmrita Vishwa Vidyapee...
ACKNOWLEDGEMENTFirst off all I would like to present this piece of work at the Lotus feet of My Guru andguiding light Mata...
ABSTRACTKnowledge based product development (here product means programs) conducted at Kairalichannel. Here first a study ...
C ERTIFICATEThe project-work entitled “KNOWLEDGE BASED PRODUCT DEVELOPMENT”submitted by AKHIL KRISHNAN (AM.AR.U3BBM09006) ...
INDEX                                                                PAGECHAPTER      TITLE                               ...
V             DATA ANALYSIS, INTERPRETATION AND   23             PRESENTATION             FINDINGS,SUGGESTIONSAND         ...
Lists of tablesTable no.     Particular                 Page no.5.1           Age of respondent          255.2           G...
Chapter 1                               IntroductionKnowledge based product development           Page 9
1. 1 THE TOPIC:       KNOWLEDGE BASED PRODUCT DEVELOPMENT.1.2     REASON FOR SELECTION OF THIS TOPIC:      The main reason...
1.4. Learning from the study:From this study I was able to understand the Critical factors necessary to succeed in theTele...
Chapter 2                          Organizational profileKnowledge based product development                Page 12
2.1 Industry profileTelevision (TV) is a telecommunication medium for transmitting and receiving movingimages that can be ...
Amateur television (ham TV or ATV) is also used for experimentation, pleasure and publicservice events by amateur radio op...
1st July, 1941 is also the day when the first American advertisement was aired. The       commercial was for a Bulova Watc...
Today millions of Malayalees reside in the Gulf countries and to all these expatriate Malayalee families, Kairali Channel ...
An Intelsat transponder has been locked in with VSNL, Mumbai for Digital transmissions inIntelsats most popular Satellite ...
MARKETING AND ADVERTISINGKairali is the perfect medium for marketing and advertising .Over 10 million Malayalees inKerala ...
Chapter 3        Research objectives and scope of research projectKnowledge based product development                   Pa...
3.1 STATEMENT OF PROBLEMIn order to find out the viewers preference towards television channel and which factorsinfluence ...
Chapter 4                Research methodology and limitationKnowledge based product development                   Page 21
4.1. Research plan       4 . 1 . 1 P r e l im i na r y i n v e s t i g a t i o n              Data collection has been don...
4.3. Sampling plan      4.3.1 Sampling Units           The sampling unit for the study was from the Trivandrum region     ...
Chapter 5              Data analysis, interpretation and presentationKnowledge based product development                  ...
ANALYSIS AND INTERPRETATIONFor the purpose of analysis of data. Statistical package for social science (spss), software th...
Frequency analysisTable 5.1Age of respondent                       Frequency     Percent             Valid percent   Cumul...
Table 5. 2Gender of respondent                  Frequency          Percent           Valid percent   Cumulative           ...
Table 5. 4Point of service                   Frequency       Percent          Valid percent     Cumulative                ...
ONE WAY ANALYSIS FOR VARIANCEComparison of age respondents with other factorsHypothesis 1H0: there is no significant diffe...
Hypothesis 5H0: there is no significant difference between age of respondents and the preference oftelevision channel base...
Hypothesis 9H0: there is no significant difference between age of respondents and the preference oftelevision channels bas...
Anova 1(5.6)                                           Sum of Df       Mean     F       Sig                               ...
Clarity influences me in Between groups    2.813     3     .938choosing/ selecting a                                      ...
InterpretationsHypothesis 1From the above anova table the value derived is 0.860 which is greater than 0.05 hence weaccept...
Hypothesis 6From the above anova table the value derived is 0.257 which is greater than 0.05 hence weaccept the null hypot...
COMPARISON OF GENDER OF RESPONDENTS WITH OTHERFACTORS.Hypothesis 1H0: there is no significant difference between gender of...
Hypothesis 5H0: there is no significant difference between gender of respondents and the preference oftelevision channel b...
Hypothesis 9H0: there is no significant difference between gender of respondents and the preference oftelevision channel b...
Anova 2 (5.7)                                             Sum of Df       Mean     f       sig                            ...
Clarity influences me in Between groups    .583      1     .583choosing/ selecting aparticular channel.      Within groups...
InterpretationHypothesis 1      From the above anova table the value derived is 0.632 which is greater than 0.05 hence    ...
Hypothesis 5      From the above anova table the value derived is 0.350 which is greater than 0.05      hence we accept th...
Hypothesis 9      From the above anova table the value derived is 0.306 which is greater than 0.05      hence we accept th...
RANKING 5.9RANKINGS                                          RANKRanking of Asianet based on preference        1Ranking of...
PROGRAM DEVELOPMENTKnowledge based product development      Page 45
REVIEW OF LITERATURE1. EFFECTS OF ENTERTAINMENT AND ENJOYMENT OF TELEVISIONPROGRAMS ON PRECEPTION AND MEMOR OF ADVERTISEME...
2. SATELLITE TELEVISION FOR THE ASIAN REGION (STAR) BROADCASTINGCORPORATION IS AN ASIAN TV SERVICE OWNER. PETER HAMMER, TR...
VAREITY OF PROGRAMVariety of program is the key factors for television channel. So only the channel can catchmore viewers ...
 Anchors    Well experienced anchors having a good personality should host the program. Moreoveraccording to the nature o...
 Reception, sound and telecasting quality   The Event Manager must make sure that the quality of Program is not compromis...
Chapter 6                Findings, suggestion and conclusionKnowledge based product development                   Page 51
6.1 FINDINGS      Most of the respondents are of age 15-30.      Most of the respondents prefer asianet channel.      M...
6.2 SUGGESTIONS  Verity of program influence viewers in selecting particular channel, so channel should    select the pro...
6.3 CONCLUSIONThe television market is generally considered the most effective mass-market format, and thisis reflected by...
Chapter 7                                  LimitationsKnowledge based product development               Page 55
Tastes and preference of the viewers‘ always changes.      The study is limited to sample size taken      The conclusion r...
Chapter 8                                 ReferencesKnowledge based product development           Page 57
 Kairali booklet.   Research methodologies   www.wikipedia.com   www.google.com   CLAIRE E.NORRIS AND ANDREW M.COLMEN...
AppendicesKnowledge based product development          Page 59
Questionnaire: A study on viewer’s preference towards                                KAIRALI channel1) Name:2) Age: 15-30 ...
6) What are the various attributes you attach for the following television?Attributes        Asianet     Kairali       Amr...
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A STUDY ON VIEWER’S PREFERENCE IN SELECTING A PARTICULAR CHANNEL

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A STUDY ON VIEWER’S PREFERENCE IN SELECTING A PARTICULAR CHANNEL

  1. 1. “KNOWLEDGE BASED PRODUCT DEVELOPMENT” PROJECT REPORT Submitted in partial fulfillment of the requirements For the award of the degree in BACHELOR OF BUSINESS MANAGEMENT SUBMITTED BY AKHIL KRISHNAN PROJECT MENTOR MR.ARUN K DEPARMENT OF COMMERCE AND MANAGEMENT AMRITA SCHOOL OF ARTS AND SCIENCES AMRITA VISHWA VIDYAPEETHAM AMRITAPURI JUNE 2011Knowledge based product development Page 1
  2. 2. Akhil KrishnanVth Semester, B.B.MDepartment of Commerce & ManagementAmrita School of Arts & SciencesAmrita Vishwa VidyapeethamAmritapuri CampusKollam 690 525 DECLARATIONI, AKHIL KRISHNAN (AM.AR.U3BBM09006), hereby declare that this report entitled“KNOWLEDGE BASED PRODUCT DEVELOPMENT” Submitted To AMRITAVISHWA VIDYAPEETHAM in partial fulfillment of the Degree of BBM, is a bonafiedrecord of work done under the supervision of Mr. ARUN K, AMRITA ARTS ANDSCIENCE, AMRITAPURI and it has not be in previously formed the basis for the Awardof any degree, diploma or other similar title of recognition Date:Place: (Akhil Krishnan)Knowledge based product development Page 2
  3. 3. ACKNOWLEDGEMENTFirst off all I would like to present this piece of work at the Lotus feet of My Guru andguiding light Mata Amritanandamayi Devi who has been inspiration to me throughout theacademic years and a guiding light.The successful completion of this project would not have been possible without help andassistance that was received from various directions.I would also like to extend my gratitude to my parents who provided me with enoughfacilities to do research on the topic for hours at an end. They have unfailingly supported myefforts at completion of the project.I would be failing in my duty if I did not extend my thanks to my mentor Arun Krishnan.That provided me with all facilities without which the compilation of the entire project wouldhave been an impossible task.I would like to pay my sincere regards and thanks to those, who directed me at every step inmy project work.Knowledge based product development Page 3
  4. 4. ABSTRACTKnowledge based product development (here product means programs) conducted at Kairalichannel. Here first a study on viewers preference towards television channel and factorsinfluence them in selecting that channel has been conducted. With the help of the study howwe can able to develop or improve the program viewership.For the purpose of data collection a questionnaire was framed and distributed among thesampling units.The sampling techniques Used in the study is random sampling.Knowledge based product development Page 4
  5. 5. C ERTIFICATEThe project-work entitled “KNOWLEDGE BASED PRODUCT DEVELOPMENT”submitted by AKHIL KRISHNAN (AM.AR.U3BBM09006) is a record of the independentresearch work done by him during the period of one month (June) under my supervision. Ithas not formed the basis for award to any candidate for any previous Degree,Diploma, Associate ship, Fellowship, or other similar titles. Station: Amritapuri Date: (Arun K)Knowledge based product development Page 5
  6. 6. INDEX PAGECHAPTER TITLE NO. INRODUCTION OF THE STUDY 8 I 1.1 The Topic 1.2 Reason for selection of this topic 1.3 Why the topic is important to the company 1.4 Learning from the study ORGANIZATIONAL PROFILE 11 II 2.1 industry profile 2.2 company profile III RESEARCH OBJECTIVES AND SCOPE OF 17 RESEARCH PROJECT 3.1 Problem definition 3.2 Objectives of research plan 19 RESEARCHMETHODOLOGANDIV LIMITATIONS 4.1 Research plan 4.1.1 Preliminary Investigation 4.1.2 Exploratory Study 4.2 Research design 4.2.1 Developing and Research Plan 4.2.2 Collection of Data i. Secondary Data ii. Primary Data 4.3 sampling plan 4.3.1 Sampling Units 4.3.2 Sampling Technique 4.3.3 Research Instruments 4.4 sample size 4.5 Data collection instrument development 4.6 Research limitationKnowledge based product development Page 6
  7. 7. V DATA ANALYSIS, INTERPRETATION AND 23 PRESENTATION FINDINGS,SUGGESTIONSAND 60VI CONCLUSION 6.1 FINDINGS 6.2 SUGGESTIONS 6.3 CONCLUSION LIMITATIONSVII 64VIII REFERENCE 66 APPENDIX 68Knowledge based product development Page 7
  8. 8. Lists of tablesTable no. Particular Page no.5.1 Age of respondent 255.2 Gender of respondent 265.3 Occupation 275.4 Point of service 285.5 Region 295.6 Anova 1 335.7 Anova 2 405.8 Anova 3 485.9 Ranking 53List of graphs5.1.1 Age of respondent 255.1.2 Gender of the respondent 265.1.3 Occupation 275.1.4 Point of service 285.1.5 Region 29Knowledge based product development Page 8
  9. 9. Chapter 1 IntroductionKnowledge based product development Page 9
  10. 10. 1. 1 THE TOPIC: KNOWLEDGE BASED PRODUCT DEVELOPMENT.1.2 REASON FOR SELECTION OF THIS TOPIC: The main reasons for selecting this topic are: Interest in the topic In order to find out the viewers preference towards television channel and factors influence them in selecting that channel Will get an opportunity to study viewers Behavior and hence help the company to Develop or improve the Product Note: Here the product means programs.1.3. Why the topic is important to the company:I am conducting a study on viewer‘s preference towards a particular channel (Kairali).Fromthe companys Perspective it would really help them in following ways Understand their viewers better. It would also help them to improve their Programs as per the expectation of the Viewers.Knowledge based product development Page 10
  11. 11. 1.4. Learning from the study:From this study I was able to understand the Critical factors necessary to succeed in theTelevision Industry through feedbacks etc.I have learned how viewers select a particular channel through the following ways Due to Variety of programs. Due to the advertisements. Due to the anchors in those programs. Due to brand image of seeing that channel. Due to the innovation of programs - helps in selecting a channel.Through the study I came to understand which channel has most viewership among thepeople.Through this study I was able to know the various ways for the development of the programs.Knowledge based product development Page 11
  12. 12. Chapter 2 Organizational profileKnowledge based product development Page 12
  13. 13. 2.1 Industry profileTelevision (TV) is a telecommunication medium for transmitting and receiving movingimages that can be monochromatic (shades of grey) or multicolored. Images are usuallyaccompanied by sound. "Television" may also refer specifically to a television set, televisionprogramming, and television transmission.The etymology of the word has a mixed Latin and Greek origin, meaning "far sight": Greektale (τῆ λε), far, and Latin Visio, sight (from video, vis- to see, or to view in the first person.Commercially available since the late 1920s, the television set has become commonplace inhomes, businesses and institutions, particularly as a vehicle for advertising, a source ofentertainment, and news. Since the 1970s the availability of video cassettes, laserdiscs, DVDsand now Blue-ray Discs, have resulted in the television set frequently being used for viewingrecorded as well as broadcast material. In recent years Internet television has seen the rise oftelevision available via the Internet, e.g. iPlayer and Hulu.Although other forms such as closed-circuit television (CCTV) are in use, the most commonusage of the medium is for broadcast television, which was modeled on the existing radiobroadcasting systems developed in the 1920s, and uses high-powered radio-frequencytransmitters to broadcast the television signal to individual TV receivers.Broadcast TV is typically disseminated via radio transmissions on designated channels in the54–890 MHz frequency band. Signals are now often transmitted with stereo and/or surroundsound in many countries. Until the 2000s broadcast TV programs were generally transmittedas an analog television signal, but in recent years public broadcasting and Commercialbroadcasting have been progressively introducing digital television (DTV) broadcastingtechnology.A standard television set comprises multiple internal electronic circuits, including those forreceiving and decoding broadcast signals. A visual display device which lacks a tuner isproperly called a monitor, rather than a television. A television system may use differenttechnical standards such as digital television (DTV) and high-definition television (HDTV).Television systems are also used for surveillance, industrial process control, and guiding ofweapons, in places where direct observation is difficult or dangerous.Knowledge based product development Page 13
  14. 14. Amateur television (ham TV or ATV) is also used for experimentation, pleasure and publicservice events by amateur radio operators. Ham TV stations were on the air in many citiesbefore commercial TV stations came on the air.First Facts on Television Stations and Television Sets The first mechanical television station in America was called W3XK. This station was the brainchild of Charles Francis Jenkins, who is also remembered as the father of American television. The station aired its first broadcast on 2nd July, 1928. WRGB television station in New York is the first American station that has the honor of being a continuously operating station from 1926, when television was invented, till date. The station began as W2XB, but the name was changed to WRGB in 1942, in memory of Mr. Walter R. G. Baker, who was a leader in the radio and television industry. The first commercially produced television sets were based on the mechanical television system. These sets were made from John Baird‘s designs for television. The sets were shown to the public in September of 1928. The first ever American electronic television sets were produced in 1938 and were an instant hit. The first ever remote control for television was invented in 1948. Known as the ‗Tele Zoom‘, it cannot be called a remote control in the true sense of the word, as the device could only enlarge the picture on the tube and not change any channels or turn the television set on and off. The Flash-matic from Zenith, produced in 1955, was the first ever real remote control that could do all of the above and was completely wireless.First Facts on Television Programming and Advertisements ‗The Queen‘s Messenger‘ is believed to be the first television program in America. It was broadcast by WRGB station in 1928. We say believed because the program was broadcast to only 4 television sets in existence at the time, and thus the ambiguity. 1st July, 1941 is the day when the first ever commercial broadcast took place in America. All broadcasts prior to this day were regarded as experimental by the FCC, thus making this day very important in American TV history.Knowledge based product development Page 14
  15. 15. 1st July, 1941 is also the day when the first American advertisement was aired. The commercial was for a Bulova Watch and lasted all of 10 seconds. It was aired on the NBC network.These are just some of the many firsts that were, and continue to be associated with thetelevision industry.2.2 Company profileKairali:By its very style and content en-capsules the quintessence of the culture, ethos and artisticaspirations of Malayalees.And not surprisingly, Kairali Channel has today emerged as aninformation-rich and viewer favorite channel that would entertain, engross and educate the Malaya leepopulation all over the world.Kairal vision is to create programmes that meet internationalstandards of creativity and production excellence. And Kairalis mission is to rule theairwaves as the channel with the cutting edge viz the cutting edge of News breaking,programming and technical perfection. Today Kairali TV has emerged as the most preferredchannel of Malaya lees deeply entrenched in the minds of Keralites the world over.Board of DirectorsMalayalam Communications Ltd is endowed with an eminent galaxy of Directors, everyBoard Member being a brilliant highflier in his own chosen field of vocation. Padmashri Bharat Mammootty Shri. T. R. Ajayan - Executive Director Shri P T Kunhi Mohammed Shri. C. K. Karunakaran Shri. A. A. Rasheed Shri. M. M. Monaye Shri. V K Mohammed AshrafKnowledge based product development Page 15
  16. 16. Today millions of Malayalees reside in the Gulf countries and to all these expatriate Malayalee families, Kairali Channel is a very dear and intimate friend, very close to their heart,presenting to them the nostalgia and linguistic flavor of their home land with all its artisticand cultural values honed to perfection.Kairali is Indias truly Peoples channel with over 2, 50,000 shareholders and with a uniqueand dedicated viewership of millions of viewers. More than fifty percent i.e. over 1, 25,000 ofthe Kairali shareholders are NRIs spread all over the world.Kairali has international reach spanning from Australia to Europe and is available in theentire GCC countries including Kuwait. Kairali is also available in UAE and Qatar throughthe state owned television networks like E-Vision and QCV apart from thousands ofindividual home dishes. Naturally Kairali commands a high fidelity dedicated viewershipboth in India and abroad.Kairalis State of the art Studio Complex with four shoot floors at Trivandrum is the largestshooting facility in South India. Kairali also has on Online News Studio from where LiveNews is directly uplinked. All the Kairali studios deploy top of the line digital equipment forprogramme acquisition, production, post production, editing and compositing of programmes.The Primary Digital format is BETACAM - SX and for News acquisition it is Video Server.At the Main Studio Floor Kairali has a large deployment of Digital professional cameras, likeSony DNW 90 P Beta cams x, Sony DXC-D-35, CCUs and Online Multicam Edit facilities(DFS-700) and professional grade Sony DNW series Digital Recorders. The Studios are alsoequipped with full fledged lighting arrangements with HMI, Tungsten and Cool Lights. Theshoot floors are also equipped with Track and Trolley and Crane facilities.Kairali has Live News Studio at Delhi, Kochi, Trissur, Palakkad, Kozhikode and Kannur. Theuplink center is at Kochi. The News Bureaus all over Kerala is connected to the central NewsHub at Trivandrum. Similarly special Gulf bulletins and current affairs programmes are alsorelayed to the Main News Centre at Trivandrum. The Hourly Bulletins are broadcast from theLIVE News Studio. The News Wing is specially equipped with Sony DVCAM (DV-300)Cameras and Mini DVCAM cameras for field News acquisition. The News Studio is alsoequipped with Sony D-35 Digital Cameras, CCU and RCP and the sophisticated Graphicequipments, Dekos and Sony Digital Play out Recorders and Players.Knowledge based product development Page 16
  17. 17. An Intelsat transponder has been locked in with VSNL, Mumbai for Digital transmissions inIntelsats most popular Satellite APR-1 (Insat-2E, 83 Degrees East). This satellite transponderensures wide footprint and signal strength to preserve the quality and perfection of theprogramme. And Kairali channel is up linked by VSNL, Chennai. The footprint of thesatellite is available on request.Highly experienced and eminent professionals and experts in the fields of television andvisual media head and lead every facet of production and every stream of the channelsoperation.KAIRALI- VISION AND MISSION:Kairali Channel by its very style and content en-capsules the quintessence of the culture,ethos and artistic aspirations of Malaya lees. And not surprisingly, Kairali Channel has todayemerged as an information-rich and viewer favorites channel that would entertain engross andeducate the Malaya lee population all over the world. Kairalis vision is to create programmesthat meet international standards of creativity and production excellence. And Kairalismission is to rule the airwaves as the channel with the cutting edge viz the cutting edge ofNews breaking, programming and technical perfection. Today Kairali TV has emerged as themost preferred channel of Malaya lees deeply entrenched in the minds of Keralites the worldover.Knowledge based product development Page 17
  18. 18. MARKETING AND ADVERTISINGKairali is the perfect medium for marketing and advertising .Over 10 million Malayalees inKerala and five million more outside the State and in the Middle East tune into the satellitesignals every day. And with its balanced blend of infotainment Kairali is bound to cutthrough the clutter and become their absolute favorite. Spot sellingBrands Timings Rate per 10 secondsMorning band 6.00 am to 9.00pm Rs.3000/-Noon band 9.00 am to 4.00pm Rs.3000/-Evening band 4.00 pm to 6.00 pm Rs.4000/-Prime band 6.00 pm to 11.00 pm Rs.8000/-Nrk band 11.00 pm to 3.00 am Rs.5000/-Non prime band 3.00 am to 6.00 am Rs.2000/-Knowledge based product development Page 18
  19. 19. Chapter 3 Research objectives and scope of research projectKnowledge based product development Page 19
  20. 20. 3.1 STATEMENT OF PROBLEMIn order to find out the viewers preference towards television channel and which factorsinfluence them, questionnaires were distributed individually to derive reliable data about theabove mentioned problem and with the help of the data how we can able to help in thedevelopment of products(programs).3.2. OBJECTIVES OF RESARCH PROJECT Primary objectives a) To study the audience/viewer‘s preference towards channels. b) With the viewer‘s preferences how we can help in the Development of the products (programs). Secondary objectives a) To find out the major factors that influences the viewer‘s in channel Selection.Knowledge based product development Page 20
  21. 21. Chapter 4 Research methodology and limitationKnowledge based product development Page 21
  22. 22. 4.1. Research plan 4 . 1 . 1 P r e l im i na r y i n v e s t i g a t i o n Data collection has been done through the use of structured Questionnaire. 4 . 1 . 2 Exploratory Study Prima facie, the study seems to be feasible for understanding the Viewer‘s preference towards selecting a particular channel and The development of the products (programs).4.2. Research design 4 . 2 . 1 De v e l opi n g R e s e a r c h pla n The data required for the study has been collected from a sample of 150peoples. For this purpose, we categories like  Age of respondent  Gender of respondent  Point of service 4 . 2 . 2 C ol l e c t i o n of da t a Only primary data is used for the collection of data. a) Data collection has been done through the use of structured Questionnaire. b) Some journals of the organization itself.Knowledge based product development Page 22
  23. 23. 4.3. Sampling plan 4.3.1 Sampling Units The sampling unit for the study was from the Trivandrum region 4.3.2 Sampling Technique Random sampling method was used 4.3.3 Research Instrument Questionnaire4.4. Sample size Sample size was taken to 150.4.5. Data collection instrument development Tables were used for the analysis of the collected data. The data is also neatly presented with the help of statistical tools. The collected data are classified analyzed and tabulated using statistical package for social sciences (spss), software that uses built in statistical tool for analysis of data was used with the help of spss tests such as RELIABILTY TEST,FREQUENCY TEST MEAN SQUARE ANALYSIS, ANOVA.4.6. Research limitations a. Limited time period b. The study is limited to sample size taken c. The conclusion retrieved from this study depends upon the availability and authenticity of data.Knowledge based product development Page 23
  24. 24. Chapter 5 Data analysis, interpretation and presentationKnowledge based product development Page 24
  25. 25. ANALYSIS AND INTERPRETATIONFor the purpose of analysis of data. Statistical package for social science (spss), software thatuses built in statistical tools for analysis of data was used.Here the data from employees through questionnaire were analyzed and tested using varioustests in the spss software and the results are interpreted after each test accordingly5.0 Reliability testReliability coefficientsNo. of cases = 150Alpha= .7458The above test was done to check if the questionnaire data was reliable under all factors ornot. The alpha value for the given data in the reliability test is 0.7458 which is greater than0.7 hence the data is reliable, i.e. the data by the viewers reliable for further testing.Knowledge based product development Page 25
  26. 26. Frequency analysisTable 5.1Age of respondent Frequency Percent Valid percent Cumulative percentValid 15-30 99 65.6 66.0 66.0 30-45 21 13.9 14.0 80.0 45-60 28 18.5 18.7 98.7 60-75 2 1.3 1.3 100.0 total 150 99.3 100.0Total 150 100.0Graph 5.1.1Age of respondent 120 100 80 60 40 20 0 age of 15-30 30-45 45-60 60-75 respondantInterpretationAccording to the above table 66% of the respondents are of age between 15-30, 14.0% of therespondents are of age between 30-45, 18.7% of the respondents are of age between 45-60and 1.3% of the respondents are of age between 60-75.Knowledge based product development Page 26
  27. 27. Table 5. 2Gender of respondent Frequency Percent Valid percent Cumulative percentValid male 80 53.0 53.3 53.3 Female 70 46.4 46.7 100.0 Total 150 99.3 100.0Total 150 100.0Graph 5.1.2Gender of respondent 82 80 78 76 74 72 70 68 66 64 male female Gender of respondentInterpretationAccording to the above table 53.3% of the respondents are of gender between male and46.7% of the respondent is of gender between female.Knowledge based product development Page 27
  28. 28. Table 5. 4Point of service Frequency Percent Valid percent Cumulative percentValid cable 120 79.5 80.0 80.0 dish 29 19.2 19.3 99.3 3 1 .7 .7 100.0 Total 150 99.3 100.0Total 150 100.0Graph 5.1.4Point of service 140 120 100 80 60 40 20 0 cable dish orther Point of serviceInterpretationAccording to the above table 80% of the respondents are through cable and 19.3% of therespondents are through dish TV.Knowledge based product development Page 28
  29. 29. ONE WAY ANALYSIS FOR VARIANCEComparison of age respondents with other factorsHypothesis 1H0: there is no significant difference between age of respondents and the variety of programstowards channel selection.H1: there is a significant difference between age of respondents and the variety of programstowards channel selection.Hypothesis 2H0: there is no significant difference between age to respondent and preference of televisionchannel based on advertisement.H1: there is significant difference between age to respondent and preference of televisionchannel based on advertisement.Hypothesis 3H0: there is no significant difference between age of respondents and the preferences oftelevision channels based on anchors.H1: there is significant difference between age of respondents and the preferences oftelevision channels based on anchors.Hypothesis 4H0: there is no significant difference between age of respondent and preference of televisionchannel based on availability of channel.H1: there is significant difference between age of respondent and preference of televisionchannel based on availability of channel.Knowledge based product development Page 29
  30. 30. Hypothesis 5H0: there is no significant difference between age of respondents and the preference oftelevision channel based on brand image.H1: there is significant difference between age of respondents and the preference oftelevision channel based on brand image.Hypothesis 6H0: there is no significant difference between age of respondents and the preference oftelevision channel based on clarity.H1: there is significant difference between age of respondents and the preference oftelevision channel based on clarity.Hypothesis 7H0: there is no significant difference between age of respondents and the preference oftelevision channel based on reception and sound quality.H1: there is a significant difference between age of respondents and the preference oftelevision channel based on reception and sound quality.Hypothesis 8H0: there is no significant difference between age of respondents and the preference of visionchannel based on innovative programming.H1: there is significant difference between age of respondents and the preference of visionchannel based on innovative programming.Knowledge based product development Page 30
  31. 31. Hypothesis 9H0: there is no significant difference between age of respondents and the preference oftelevision channels based on accuracy of news.H1: there is no significant difference between age of respondents and the preference oftelevision channels based on accuracy of news.Knowledge based product development Page 31
  32. 32. Anova 1(5.6) Sum of Df Mean F Sig squares squareVariety of programs Between groups .378 3 .126influence inselecting/choosing a Within groups 73.196 146 .501 .251 .860particular channel total 73.573 149 Between groups 2.040 3 .680Advertisement influenceme in selecting /choosing Within groups 193.034 146 1.322 .514 .673a particular channel total 195.073 149 Between groups .319 3 .106Anchors influence me inselecting/choosing a Within groups 110.621 146 .758 .140 .936particular channel. total 110.940 149 Between groups 1.103 3 .368Channel availabilityinfluences me in choosing Within groups 77.937 146 .534 .689 .560/selecting a particularchannel. total 79.040 149 Between groups .905 3 .302Brand image influencesme in choosing/selecting Within groups 74.267 146 .509 .594 .620a particular channel Total 75.173 149Knowledge based product development Page 32
  33. 33. Clarity influences me in Between groups 2.813 3 .938choosing/ selecting a 1.362 .257particular channel. Within groups 100.520 146 .688 Total 103.333 149Reception and sound Between groups .174 3 .058quality influence me inselecting/choosing a Within groups 119.799 146 .821 .071 .976particular channel. Total 119.973 149Innovative programmes Between groups 1.142 3 .381influence me inselecting/choosing a Within groups 133.692 146 .916 .416 .742particular channel. Total 134.833 149Accuracy of news Between groups 4.291 3 1.430influences me in selecting .581/choosing a particular Within groups 359.469 146 2.462 .628channel. Total 363.760 149Knowledge based product development Page 33
  34. 34. InterpretationsHypothesis 1From the above anova table the value derived is 0.860 which is greater than 0.05 hence weaccept the null hypothesis since there is no significant difference between age and the opinionthat the variety of programmes influence the respondents in selecting a particular channel.Hypothesis 2From the above anova table the value derived is 0.673 which is greater than 0.05 hence weaccept the null hypothesis since there is no significant difference between age and the opinionthat the advertising influence the respondents in selecting a particular channel.Hypothesis 3From the above anova table the value derived is 0.936 which is greater than 0.05 hence weaccept the null hypothesis since there is no significant difference between age and the opinionthat the anchors influence the respondents in selecting a particular channel.Hypothesis 4From the above anova table the value derived is 0.560 which is greater than 0.05 hence weaccept the null hypothesis since there is no significant difference between age and the opinionthat the channel availability influences the respondents in selecting a particular channel.Hypothesis 5From the above anova table the value derived is 0.620 which is greater than 0.05 hence weaccept the null hypothesis since there is no significant difference between age and the opinionthat the brand image influence the respondents in selecting a particular channel.Knowledge based product development Page 34
  35. 35. Hypothesis 6From the above anova table the value derived is 0.257 which is greater than 0.05 hence weaccept the null hypothesis since there is no significant difference between age and the opinionthat the clarity of programmes influence the respondents in selecting a particular channel.Hypothesis 7From the above anova table the value derived is 0.976 which is greater than 0.05 hence weaccept the null hypothesis since there is no significant difference between age and the opinionthat the reception and sound quality influence the respondents in selecting a particularchannel.Hypothesis 8From the above anova table the value derived is 0.742 which is greater than 0.05 hence weaccept the null hypothesis since there is no significant difference between age and the opinionthat the innovative programmers‘ influence the respondents in selecting a particular channel.Hypothesis 9From the above anova table the value derived is 0.628 which is greater than 0.05 hence weaccept the null hypothesis since there is no significant difference between age and the opinionthat the accuracy of news influence the respondents in selecting a particular channel.Knowledge based product development Page 35
  36. 36. COMPARISON OF GENDER OF RESPONDENTS WITH OTHERFACTORS.Hypothesis 1H0: there is no significant difference between gender of respondents and the variety ofprograms towards channel selection.H1: there is significant difference between gender of respondents and the variety of programstowards channel selection.Hypothesis 2H0: there is no significant difference between gender of respondents and preference oftelevision channel based on advertisements.H1: there is significant difference between gender of respondents and preference of televisionchannel based on advertisements.Hypothesis 3H0: there is no significant difference between genders of respondentsAnd the preference of television channel based on anchors.H1: there is significant difference between gender of respondents and the preference oftelevision channel based on anchors.Hypothesis 4H0: there is no significant difference between gender of respondents and preference oftelevision channel based availability of channel.H1: there is significant difference between gender of respondents and preference of televisionchannel availability of channel.Knowledge based product development Page 36
  37. 37. Hypothesis 5H0: there is no significant difference between gender of respondents and the preference oftelevision channel based on brand image.H1: there is significant difference between gender of respondents and the preference oftelevision channel based on brand image.Hypothesis 6H0: there is no significant difference between gender of respondents and the preference oftelevision channel based on clarity.H1: there is significant difference between gender of respondents and the preference oftelevision channel based on clarity.Hypothesis 7H0: there is no significant difference between gender of respondents and the preference oftelevision channel based on reception and sound quality.H1: there is significant difference between gender of respondents and the preference oftelevision channel based on reception and sound quality.Hypothesis 8H0: there is no significant difference between gender of respondents and the preference oftelevision channel based on innovative programming.H1: there is significant difference between gender of respondents and the preference oftelevision channel based on innovative programming.Knowledge based product development Page 37
  38. 38. Hypothesis 9H0: there is no significant difference between gender of respondents and the preference oftelevision channel based on accuracy of news.H1: there is significant difference between gender of respondents and the preference oftelevision channel based on accuracy of news.Knowledge based product development Page 38
  39. 39. Anova 2 (5.7) Sum of Df Mean f sig squares squareVariety of programs Between groups .114 1 .114influence in .230selecting/choosing a Within groups 73.459 148 .496 .632particular channel total 73.573 149 Between groups 4.030 1 4.030Advertisement influenceme in selecting /choosing Within groups 191.043 148 1.291 3.122 .079a particular channel total 195.073 149 Between groups .310 1 .310Anchors influence me inselecting/choosing a Within groups 110.630 148 .748 .414 .521particular channel. total 110.940 149 Between groups .154 1 .154Channel availabilityinfluences me in choosing Within groups 78.886 148 .533 .289 .591/selecting a particularchannel. total 79.040 149 Between groups .443 1 .443Brand image influencesme in choosing/selecting Within groups 74.730 148 .505 .877 .350a particular channel Total 75.173 149Knowledge based product development Page 39
  40. 40. Clarity influences me in Between groups .583 1 .583choosing/ selecting aparticular channel. Within groups 102.750 148 .694 .840 .361 Total 103.333 149Reception and sound Between groups .000 1 .000quality influence me inselecting/choosing a Within groups 119.973 148 .811 .000 .990particular channel. Total 119.973 149Innovative programmes Between groups .074 1 .074influence me inselecting/choosing a Within groups 134.759 148 .911 .082 .775particular channel. Total 134.833 149Accuracy of news Between groups 2.572 1 2.572influences me in selecting/choosing a particular Within groups 361.188 148 2.440 1.054 .306channel. Total 363.760 149Knowledge based product development Page 40
  41. 41. InterpretationHypothesis 1 From the above anova table the value derived is 0.632 which is greater than 0.05 hence we accept the null hypothesis since there is no significant difference between age and the opinion that the variety of programmers influence the respondents in selecting a particular channel.Hypothesis 2 From the above anova table the value derived is 0.079 which is greater than 0.05 hence we accept the null hypothesis since there is no significant difference between age and the opinion that the advertising influence the respondents in selecting a particular channel.Hypothesis 3 From the above anova table the value derived is 0.521 which is greater than 0.05 hence we accept the null hypothesis since there is no significant difference between age and the opinion that the anchors influence the respondents in selecting a particular channel.Hypothesis 4 From the above anova table the value derived is 0.591 which is greater than 0.05 hence we accept the null hypothesis since there is no significant difference between age and the opinion that the channel availability influences the respondents in selecting a particular channel.Knowledge based product development Page 41
  42. 42. Hypothesis 5 From the above anova table the value derived is 0.350 which is greater than 0.05 hence we accept the null hypothesis since there is no significant difference between age and the opinion that the brand image influence the respondents in selecting a particular channel.Hypothesis 6 From the above anova table the value derived is 0.361 which is greater than 0.05 hence we accept the null hypothesis since there is no significant difference between age and the opinion that the clarity of programmes influence the respondents in selecting a particular channel.Hypothesis 7 From the above anova table the value derived is 0.990 which is greater than 0.05 hence we accept the null hypothesis since there is no significant difference between age and the opinion that the reception and sound quality influence the respondents in selecting a particular channel.Hypothesis 8 From the above anova table the value derived is 0.775 which is greater than 0.05 hence we accept the null hypothesis since there is no significant difference between age and the opinion that the innovative programmes influence the respondents in selecting a particular channel.Knowledge based product development Page 42
  43. 43. Hypothesis 9 From the above anova table the value derived is 0.306 which is greater than 0.05 hence we accept the null hypothesis since there is no significant difference between age and the opinion that the accuracy of news influence the respondents in selecting a particular channel.Knowledge based product development Page 43
  44. 44. RANKING 5.9RANKINGS RANKRanking of Asianet based on preference 1Ranking of Surya based on preference 2Ranking of Amrita based on preference 3Ranking of Kairali based on preference 4Ranking of DD Malayalam based on preference 5Ranking of Others based on preference 6Knowledge based product development Page 44
  45. 45. PROGRAM DEVELOPMENTKnowledge based product development Page 45
  46. 46. REVIEW OF LITERATURE1. EFFECTS OF ENTERTAINMENT AND ENJOYMENT OF TELEVISIONPROGRAMS ON PRECEPTION AND MEMOR OF ADVERTISEMENTSCLAIRE E.NORRIS AND ANDREW M.COLMEN (1993)This study is based on the hypothesis that entertainment and enjoyment properties ofinnovative program programs and advertisements similar to the effects of programs intelevision industry.ADVERTISEMENTSAdvertisement campaign‘s are ‗news, crispy told‘ across all media and build upon the imageof news with accuracy, integrity and speed minus lengthy analysis. The advertisement targetsthe viewers who want ‗no-frill ‗news.INNOVATIVE PROGRAMSInnovative programs are really the challenging factor for television channels. Then onlychannels can catch more viewers for loyal.lke DEAL OR NO DEAL, RODIES, IDEA STARSINGER, VODAFONE COMADY STARS, FLAVOURS OF INDIA, and TASTE OFKERALA.Zee news has installed live news tickers at several prominent intersections in Delhi. Thetickers run only when the traffic signal is red and switch off when traffic begins to move.Considering the waiting time in capital‘s major crossing, there is a lot of time to read. It isalso a better tool for promotion than outdoor advertising, as news tickers often.Knowledge based product development Page 46
  47. 47. 2. SATELLITE TELEVISION FOR THE ASIAN REGION (STAR) BROADCASTINGCORPORATION IS AN ASIAN TV SERVICE OWNER. PETER HAMMER, TRISH GREEN AND ERICA RIEBA (2003)This study is based on the hypothesis that of television channel availability and broad castingsimilar to the effect of programs in television industry.BROADCASTINGBroadcasting corporation controls over 20,000 hours of Indian and Chinese programming andalso owns the world‘s largest contemporary. In partnership with leading companies in Asia,STAR broadcasting corporation businesses extend to filmed entertainment, televisionproduction, cable systems and distribution, direct-to-home services, terrestrial TVbroadcasting, wireless and digital services.CHANNEL AVAILABILITYThe availability of television channel is the most crucial issue and the channel has a distinctadvantage (expect the case of niche channel), if the channel is available on prime band. Butnews channel can provide a toll- free number for receiving complaints on non availability.3. VIEWERS RELATIONSHIP MANAGEMENT IN INDIAN NEWS CHANNELS: ANANALYSIS USING 7PS FRAME NETWORKANAND SAPRE AND AMITH NAGPAL (2009)This study is based on the entertainment and enjoyment properties of television programsbased in accuracy of news, advertising, and variety of programs effects in television industry.ACCURACY OF NEWS.News captures life as it goes by and the manner in which it is conveyed, shapes the NEWSconsumers opinion and beliefs. But the new mantra is infotainment which means information+ entrainment. Whether news should provide entrainment or not, is a never ending debate.Since news analyze are a part of services, we shall analyze them using the 7Ps framework.Like (product, price, place, promotion, process, people and physical evidence.)Knowledge based product development Page 47
  48. 48. VAREITY OF PROGRAMVariety of program is the key factors for television channel. So only the channel can catchmore viewers and also sponsors for their programs. Based on the advertisement channel canearn more profit. In the same it will help channel to keep position on TOP RATING ondifferent regions.From the findings, we can understand that for the development ofthe Program the following factors play a key role: Innovativeness The program should offer something unique to the Viewers as compared to otherprograms aired. A good example would be of "kadha ala ithu Jivithum" a reality show airedby Amrita TV. Proper timingAccording to the nature of the program it has to be aired at a proper time else the Viewershipwill be limited.Eg In case of TV serials it has to be aired in the evening since the targetaudience are householders Promotion—about the program A good promo campaign uses several different angles to try to attract viewers. Placingpromos during highly rated broadcasts will go a long way towards getting attention. If apromo campaign is working, people will start talking, and word of mouth is just as good as acommercial. The Promo should Brief, eye catching and should grab the interest of theViewer. It should be Like Trailers of movies running in Theatres.Knowledge based product development Page 48
  49. 49.  Anchors Well experienced anchors having a good personality should host the program. Moreoveraccording to the nature of the program. Target audience The program should have a large target audience according to the demographic factors. Ifa show does not find a widespread audience, another way for it to be successful is to find aniche audience. When a show is popular among a certain demographic, the network will beable to sell ad time to companies whom are targeting that audience. Episodes A good pilot episode is essential to the success of a new show. Many shows are widelypromoted, have big name stars, and generate a hype that attracts a huge opening dayaudience, only to lose it because of a poor pilot episode. Brand image The program should be Such that it has the potential to Boost up the image of theChannel .E.g. would be of the reality show ―Idea Star Singer‖ aired by Asianet. Clarity Now an increasing trend in the people is demand for better Clarity. This can be known bythe fact that most people watch movies in 3D, High definition. Anyhow the Program shouldhave good clarity.Knowledge based product development Page 49
  50. 50.  Reception, sound and telecasting quality The Event Manager must make sure that the quality of Program is not compromised thruweak Reception and other distortions. A thorough quality Check has to be done before airingthe program. Commitment Television is all about commitment. Viewers will only tune regularly to a show that theywant to make a part of their lives. So a TV show must offer something that they want in theirweekly lives. They want characters to care about. The more one cares about a character, themore likely a viewer will keep tuning in to see how they are doing. Has the hero foundanother critical clue to tracking down a killer? Has the hero inched a step forward toattaining his true love‘s heart? Has the hero found a reason to pursue his life, other than hisdaily tasks? Has the hero found a family that we want to share in?Conclusion If there is a show on television that is still searching for its audience or seems to be failingto hold its audience, it is perhaps because they are missing one of the key ingredients. Didthey forget to identify the hero? Is the show lacking a ―heart‖? Or is the show failing toprovide a ―hook‖ — or better yet, is it the right kind of ―hook‖? Offering television viewerssomething that comforts them — a surrogate family they want to be a part of can be anessential ―hook.‖Knowledge based product development Page 50
  51. 51. Chapter 6 Findings, suggestion and conclusionKnowledge based product development Page 51
  52. 52. 6.1 FINDINGS  Most of the respondents are of age 15-30.  Most of the respondents prefer asianet channel.  Most of the respondents strongly agree that variety of program influence in selecting / choosing a particular channel.  Most of the respondents agree that advertisement influence in selecting /choosing a particular channel.  Most of the respondents agree that anchors influence in selecting /choosing a particular channel.  Most of the respondents agree that brand image influence in selecting /choosing a particular channel.  Most of the respondents agree that clarity influence in selecting /choosing a particular channel.  Most of the respondents agree that reception and sound quality influence in selecting /choosing a particular channel.  Most of the respondents neutral that innovative programs influence in selecting /choosing a particular channel.  Most of the respondents agree that accuracy of news influence in selecting /choosing a particular channel.  Most of the respondents agree that channel availability influence in selecting /choosing a particular channel.Knowledge based product development Page 52
  53. 53. 6.2 SUGGESTIONS  Verity of program influence viewers in selecting particular channel, so channel should select the programs which is very need full in their daily life, should be good entrainment and according to the regional culture.  Advertisement influence viewer in selecting particular channel, so advertisement should be theme oriented, and very clear to the viewers. So then only the product gets a success.  Anchors influence viewers in selecting particular channel, because of anchors presence lots of programs get success like idea star singer, kannadi, E for elephant. Anchors should be a role model.  Channel availability of particular channel will help them for more viewers and for developing more viewership. So the channels should use more advanced technologies. So current technologies like net TV, mobile TV, and digital TVKnowledge based product development Page 53
  54. 54. 6.3 CONCLUSIONThe television market is generally considered the most effective mass-market format, and thisis reflected by the high prices TV networks charge for commercial airtime during popular TVevents. In general, advertisers covet the 15age-30 demographic; older viewers are of almostno interest to most advertisers. The number of viewers within the target demography is moreimportant to a variety of programs to catch total viewers. Also TV advertisers may also targetcertain audiences of the population such as certain races, income level, and gender. In recentyears, shows tend to target younger women, to be profitable from advertisements, than showstargeted to younger men. This is due to the fact that younger men are watching TV less thantheir female counterparts. Programs like reality shows found to attract more viewers andhence focus solely on the task of keeping the viewing audience interested enough to sitthrough advertisements. With the proper utilization of these factors, TV programs can bemade more effective.Knowledge based product development Page 54
  55. 55. Chapter 7 LimitationsKnowledge based product development Page 55
  56. 56. Tastes and preference of the viewers‘ always changes. The study is limited to sample size taken The conclusion retrieved from this study depends upon the availability and authenticity of data.Knowledge based product development Page 56
  57. 57. Chapter 8 ReferencesKnowledge based product development Page 57
  58. 58.  Kairali booklet.  Research methodologies  www.wikipedia.com  www.google.com  CLAIRE E.NORRIS AND ANDREW M.COLMEN(advertisement)  PETER HAMMER, TRISH GREEN AND ERICA RIEBA(broadcasting)Knowledge based product development Page 58
  59. 59. AppendicesKnowledge based product development Page 59
  60. 60. Questionnaire: A study on viewer’s preference towards KAIRALI channel1) Name:2) Age: 15-30 30-45 45-65 60-753) Gender: M/F4) Point of service: cable dish TV5) The following factor‘s influences me in selecting/choosing a particular channel?Factors` Strongly agree neutral Disagree Strongly Agree disagreeVariety ofprogramAdvertisementAnchorsChannelavailabilityBrand imageClarityReception &sound clarityInnovativeprogrammingAccuracy ofnewsKnowledge based product development Page 60
  61. 61. 6) What are the various attributes you attach for the following television?Attributes Asianet Kairali Amrita Surya dd- Others9 malayalamVariety ofprogramAdvertisementAnchorsChannelavailabilityBrand imageClarityReception &sound clarityInnovativeprogrammingAccuracy ofnews10) Please rank the following channels based on preference?CHANNELS RANKASIANETKAIRALIAMRITASURYADD-MALAYALAMOTHERSKnowledge based product development Page 61

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