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Designing for the five senses - How to create a multi-sensory approach / Christiane Bausback at International Design Forum / InnoTrans 2018
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Designing for the five senses - How to create a multi-sensory approach / Christiane Bausback at International Design Forum / InnoTrans 2018
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Design
Interior design is not only about what you see. It is about the overall experience of a space, including all five senses. How can memorable experiences of places, spaces, and brand be implemented into a rolling stock? How can you underline culture, brand philosophy and vision to create a unique multi-sensory approach tailored to the user-needs along the whole travel chain? Technology improves and helps to enhance a multi-sensory and user-centric travel experience. Christiane Bausback Managing Director, N+P Design Munich, Germany http://bit.ly/IDF_InnoTrans18
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Designing for the five senses - How to create a multi-sensory approach / Christiane Bausback at International Design Forum / InnoTrans 2018
- DESIGNING FOR THE FIVE SENSES HOW TO CREATE A MULTI-SENSORY APPROACH InnoTrans 2018 |
- PERSPECTIVE HOW WE WORK PEOPLEDESIGN We work with people, for people! © N+P Design 2018
- TRANSFORMATION OPPORTUNITY AREAS TRANSFORMATION OPPORTUNITY AREAS PRODUCT & SERVICE STANDARDIZED VERTICAL & CLOSED EXPERIENCE & VALUE INDIVIDUALIZED HORIZONTAL & OPEN > CROSS-INDUSTRY ISOLATION CONNECTIVITY COMPLEXITY SIMPLEXITY SMARTNESS MINDFULNESS © N+P Design 2018
- TRANSFORMATION OPPORTUNITY AREAS NECESSITY FOCUSING THE PASSENGER The superior goal is the well-being of the passenger. All other stakeholder have to orientate their processes on them. The technology has to serve the user experience. © N+P Design 2018 DIGITALIZATION MULTISENSORY EMOTIONS MANUFACTURER PASSENGER OPERATOR
- LEVEL 01 UNCONSCIOUS LEVEL 02 CONSCIOUS LEVEL 03 ACTIVE The goal is a holistic brand experience at all levels of perception along the entire customer journey. LEVELS OF PERCEPTION BRAND EXPERIENCE © N+P Design 2018
- PASSENGER JOURNEY LEVELS OF PERCEPTION & 5 SENSES The most significant touchpoints have to deliver the brand values in different levels of perception. All other touch points refer to them in order to create a consistent feedback. © N+P Design 2018 THE TRAIN ARRIVES THE TRAIN STOPS THE DOOR OPENS ENTER THE PASSENGER AREA ENTER THE TRAIN LOOK FOR A SEAT SIT - TIME TO LOOK AROUND
- MULTI SENSORY APPROACH PROCEEDING CLEAR MESSAGE DESIGN STRATEGY EMOTIONAL DESIGN © N+P Design 2018 A clear strategy is important to generate an holistic multi-sensory experience. It is necessary to enhance sensory stimulations which complement each other.
- DESIGNING FOR THE FIVE SENSES HOW TO CREATE A MULTI-SENSORY APPROACH InnoTrans 2018 | CLEAR MESSAGE DESIGN STRATEGY EMOTIONAL DESIGN
- N+P Industrial Design GmbH Liebigstrasse 8 80538 Munich / Germany Fon +49 89 210962-0 Fax +49 89 210962-1 design@np-id.com www.np-id.com Head of Design | Managing Director Christiane Bausback Design Team | Collaborators Andreas Bergstraesser | Kathrin Hofmann | Boris Innecken Julian Grote | David Beyersdorffer | Lukas Friedl Julia Hunold | Christina Wolf | Alessandro Boldrin Barend Visser | Romane Torqueau | Philipp Emmert Yohann Mesmer-Dudons | Denis Junemann | Jeanne Bourel We turn visions into reality.
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