Startup Basics

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Some basics on the mindset and thought process behind starting and running your own business. This is by know means a technical document and is merely some key pointers to keep in mind. These are ideas I've seen work time and time again, and I hope they can be useful for you.

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  • Startup Basics

    1. 1. Be Disruptive Akash Agarwal akash@agarwalhome.com @akagarw
    2. 2. • The term disruptive is thrown around quite a bit today• To qualify as disruptive a company doesn’t just make something great, they change the way consumers use it• For example, just saying “we use the cloud” doesn’t equal disruptive, there needs to be some key benefit associated with the switch Akash Agarwal akash@agarwalhome.com @akagarw
    3. 3. Innovate how you Innovate Akash Agarwal akash@agarwalhome.com @akagarw
    4. 4. • Think about what you do to get the best out of your people• Many startups struggle in execution because differing ideas are never addressed• Keep an eye on the future in your plans, remember next year’s products start today Akash Agarwal akash@agarwalhome.com @akagarw
    5. 5. Akash Agarwal akash@agarwalhome.com @akagarw
    6. 6. • Understand your key benefit to consumers and OWN it• Companies die because they over-extend their focus, start somewhere and slowly integrate• Weekly all hands on deck meetings are important in keeping everyone focused on primary goals Akash Agarwal akash@agarwalhome.com @akagarw
    7. 7. ENGAGE Akash Agarwal akash@agarwalhome.com @akagarw
    8. 8. • Anything important in the digital media space has to be engaging• Even in the health information business, people have to want to use it• You’ll find yourself competing for people’s time against online tools like Twitter, Pinterest and Facebook etc. Akash Agarwal akash@agarwalhome.com @akagarw
    9. 9. Be Valuable Akash Agarwal akash@agarwalhome.com @akagarw
    10. 10. • There are plenty of other services out there that do wonderful things for people online, what do you offer that’s different? • How do you show users? & • Why is it better than what they do now?• Ask yourself the hard questions, often the best ideas start as round pegs in square holes Akash Agarwal akash@agarwalhome.com @akagarw
    11. 11. Finally... Akash Agarwal akash@agarwalhome.com @akagarw
    12. 12. It’s not about technology, it’s about solving a problem Akash Agarwal akash@agarwalhome.com @akagarw

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