Parle-G biscuits

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tells you facts on the worlds best selling biscuits "Parle - G."
by Trimanshu Dabas, Veer Singh, Abhinav Nain

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Parle-G biscuits

  1. 1. Trimanshu Dabas
  2. 2.  As of 2011, Parle-G is the largest selling biscuit in the world. It has 70% market share in India in the glucose biscuit category The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the companys turnover. Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). It also is popular across the world and is starting to sell in Western Europe and USA. It is basically famous because of its cheap price(Rs.1 to Rs.50),which every kind of person can afford. Trimanshu Dabas
  3. 3. Research Qs.Q. How can Parle-G improve itself to defend against competition? Parle-G is a well known brand across the globe. Since it has many competitors it cannot afford to increase its selling price. To avoid increasing its price it has reduced the weight of its biscuit pack. This technique has worked but still it needs to work on its flavors. It needs to come out with something new before its nearest competitors (Britania Tiger) comes with one. Trimanshu Dabas
  4. 4. Age group interviewed. Age group interviewed 6 5 4 3 No. of people. 2 1 0 Below 16-25 26-40 40 15 above Trimanshu Dabas
  5. 5. Gender Gender 16 14 12 10 8 Gender 6 4 2 0 Male Female Trimanshu Dabas
  6. 6. Have you purchased this product? People who purchase Parle-G 20 People who purchase 10 Parle-G 0 Yes NoIf yes, then how long have you been using it for? Timline 15 10 5 0 Timline Less Around Around One than 2 2-4 6-7 year or weeks months months more Trimanshu Dabas
  7. 7. If no, where is the product lacking? Product lacking in… 2 1.5 1 Product lacking 0.5 in… 0 Trimanshu Dabas
  8. 8. What size do you usually buy? Packs purchased 9 8 7 6 5 Packs purchased 4 3 2 1 0 Small Medium Large Trimanshu Dabas
  9. 9. Are you completely satisfied with the product? Consumer satisfaction 15 10 Consumer satisfaction 5 0 Yes, I am No, not at alla) If yes, what makes it so superior in performance? Reason for satisfaction 8 6 4 Reason for 2 satisfaction 0 Flavour Price Brand Trimanshu Dabas Image
  10. 10. b) If not satisfied, why not? Not satisfied because… 5 4 3 Not satisfied 2 because… 1 0 Flavor Price Brand Image Trimanshu Dabas
  11. 11. Will you purchase it again? Re-purchase condition16141210 8 6 Re-purchase 4 condition 2 0 Trimanshu Dabas
  12. 12. Will you recommend this product to anyone else? Recommendation 20 10 Reccomendation 0 Yes NoIf yes, why Why yes… 8 6 4 2 Why yes… 0 Low Value Good Any price for quality other money Trimanshu Dabas
  13. 13. Does the packaging attract you? Is the packaging good?... 9 8.8 8.6 8.4 Is the packaging 8.2 good?... 8 7.8 7.6 7.4 Yes No Trimanshu Dabas
  14. 14. What changes do you recommend for the existing product? Fields to be improved 8 7 6 5 4 3 2 1 Fields to be 0 improved Trimanshu Dabas
  15. 15.  Mohan Singh Dabas  Jai Kasliwal Parv Bhargav  Mudit Bafna Sunil Sharma  Sania Dixit Varun Chorodia  Abhimanyu Shah Pranay Kothari  Indrajeet Singh Deo Aman Kapoor  Milan Mishra Nehal Arora  Sarthak Ratnu Mukul Raj  Nayanika Ratnu Harshit Arora Veer Singh Shakti Bana Shivam Bana Trimanshu Dabas
  16. 16. A presentationbyTRIMANSHUDABAS , Veer Singh andAbhivav Nain

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