BY -
AKANKSHA VERMA
VISUALS
PERSUASION
WORDS
REASONING
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

WHY!?
IMPORTANT
LEADERSHIP
SKILL!!
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

ABOUT THE COMPANY
(WONDER CEMENT)
1. incorporated on 26th day of August, 2005
2. ambition and passion to establish as a leading player in the
industry
3. corporate culture of the company is built on the values and ethos of
quality, trust and transparency
4. emphasis on technological superiority
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

Concept: Zahid Khan (Head – Branding)
Production House: Chrome Pictures
Director: Amit Sharma
Producer: Poonam Wahi
“pehel karo shuruaat karo,
karo tou pakki baat karo”
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

NOTES
THE CAMPAIGN
1. unveiled on 20th May 2017
2. theme- "Shuruaat Karo” ( Make a beginning)
3. strong message for providing education
THE STATS-VIEWS
1. Facebook- 2.6 million
2. YouTube- 0.9 million
3. Instagram- 0.5 million
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

CIALDINI’S
PRINCIPLES
Reciprocity
Giving back to the society as a
whole
Scarcity
Schools and free education is a
scarce resource for the poor
Commitment
Committed to educated the
children
Liking
Role of the assistant was a crucial
one
Authority
Villagers followed the lead of the
teacher
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

ETHOS
An individual’s brand
PATHOS
ARISTOTLE’S
PRINCIPLES
The emotional connection
LOGOS
Logic behind the actions
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

CREDITS: This presentation template was
created by Slidesgo, including icons by Flaticon,
and infographics & images by Freepik
THANKS
Do you have any questions?
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS
FACULTY GUIDANCE:
DR. SHRADHA KABRA