Casual Connect Europe 2014.
Be mobile or be dead : The transition to mobile in Social Casino games.
2014 presents a wide array of challenges for the young Social Casino Gaming Industry, and the transition to mobile will be in the spotlight, following the unstoppable growth of mobile penetration and usage, as well as the progressive substitution of desktop PCs by the new mobile coalition of phone + tablet. Any social gaming company willing to compete in the industry without being swallowed by others faster and better in adapting to new platforms will have to find the keys to make attractive but also sustainable mobile games. Come and hear Vicenç Martí, CEO at Akamon Entertainment, who will tell you about monetization, pricing, acquisition strategies, market personalization, and platforms diversity in the mobile scenario.