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A little bit on
Akamon before
we deal with
Mobile
2013 E
Our Opportunity: focus where everybody else isn´t
Focus in Latam and South Europe markets

Europa

$661

Asia

$100

N.Ame...
FOUNDATION
July
2011
Sept.

March

+

2012

2012

=

FIRST ROUND OF INVESTMENT
May

2013

+

=

2,2 Million €
INTERNATIONALIZATION: Launch of portals
March

October

Sept.

2012

2011

2012

October

2012

PLATFORM DIVERSIFICATION
F...
Our games are…
Acquire with Local, Monetize with Casino/Bingo

Local

Global

Traditional
games
HIGH TRAFFIC
-LOW
MONETIZATION

Casino ga...
Social features of our games
Make friends and compete

Tournaments

Private chat, rooms and table

Bazar store: create you...
Portfolio of Facebook games
Portfolio of Mobile apps

Play and make new
friends with the best
social bingo

Play the former
Mobile Blackjack
with a fu...
Strategy: how we planned to do it
A “wide” product
strategy

A multichannel strategy
Platforms diversification

Local & Gl...
OK, enough
philosophy,
how dit it go ?
Financial Performance: execution
Consistent 4% to
7% MoM revenue
growth over 30
months

International: every new country g...
Acquisition KPI’s

Traffic evolution

+325%

Registers evolution

+590%

17M

4M
Jan ‘12

743K

87K
Dec ‘13

3%
Conversion...
Retention KPI’s
Monthly Churn on retention users

Paying Users (PU)

+55%

20%
10%
Jan ‘12

Dec ‘13

DAU Evolution

+414%
...
International Diversification
Focus in Latam and South Europe

2M MAU
LATAM 2013

0,7M
Jan 13

1,4M
Dec 13

+100%

SOUTH E...
International Diversification
% PU out of Spain

% FTDs out of Spain

60%
24%
Jan ‘12

75%
38%

Dec ‘13

Jan ‘12

Dec ‘13
...
Great people bring money and glory, not the other way around

We work hard and the world notices
So, Akamon
won, right ?
Well, maybe not just yet ?
How deep in
the Mobile
effect on the
Social Casino
Industry ?
Is this a deal for the industry or an evolution ?
Social Casino Gaming companies will have to re-hire part of their teams

…
Rethink Marketing from scratch
This will create new winners….
And it will also leave casualties….
How do we
plan avoiding
be one of the
dead bodies ?
Specific commitments….
Focus on Mobile Platforms at the outset
Akamon will continue to develop a multichannel strategy along with a
deep offering...
At Akamon we now develop with Mobile in mind

Mexican Lottery (web and FB)

Videoslots on Mobile
Accelerate platform diversification
We move and adapt to our users’ changing platform preferences, and work to
offer them ...
So, will it
work ?
Casual Connect Europe 2014
Casual Connect Europe 2014
Casual Connect Europe 2014
Casual Connect Europe 2014
Casual Connect Europe 2014
Casual Connect Europe 2014
Casual Connect Europe 2014
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Casual Connect Europe 2014

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Casual Connect Europe 2014.

Be mobile or be dead : The transition to mobile in Social Casino games.

2014 presents a wide array of challenges for the young Social Casino Gaming Industry, and the transition to mobile will be in the spotlight, following the unstoppable growth of mobile penetration and usage, as well as the progressive substitution of desktop PCs by the new mobile coalition of phone + tablet. Any social gaming company willing to compete in the industry without being swallowed by others faster and better in adapting to new platforms will have to find the keys to make attractive but also sustainable mobile games. Come and hear Vicenç Martí, CEO at Akamon Entertainment, who will tell you about monetization, pricing, acquisition strategies, market personalization, and platforms diversity in the mobile scenario.

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Casual Connect Europe 2014

  1. 1. A little bit on Akamon before we deal with Mobile
  2. 2. 2013 E
  3. 3. Our Opportunity: focus where everybody else isn´t Focus in Latam and South Europe markets Europa $661 Asia $100 N.America $1,146 Oceania LatAM $273 $320 - Competitive intensity +
  4. 4. FOUNDATION July 2011 Sept. March + 2012 2012 = FIRST ROUND OF INVESTMENT May 2013 + = 2,2 Million €
  5. 5. INTERNATIONALIZATION: Launch of portals March October Sept. 2012 2011 2012 October 2012 PLATFORM DIVERSIFICATION February 2012 First FB Game October 2013 17th FB Game May 2013 1st Mobile Game August 2013 1st Android Game
  6. 6. Our games are…
  7. 7. Acquire with Local, Monetize with Casino/Bingo Local Global Traditional games HIGH TRAFFIC -LOW MONETIZATION Casino games CROSS-SELL UP-SELL HIGH TRAFFIC – HIGH MONETIZATION ***For illustrative purposes only
  8. 8. Social features of our games Make friends and compete Tournaments Private chat, rooms and table Bazar store: create your own avatar Earn awards and bonuses Offer chips to your friends
  9. 9. Portfolio of Facebook games
  10. 10. Portfolio of Mobile apps Play and make new friends with the best social bingo Play the former Mobile Blackjack with a full Social integration and travel throughout the best Casinos in the main cities of the world
  11. 11. Strategy: how we planned to do it A “wide” product strategy A multichannel strategy Platforms diversification Local & Global International Focus diversification in Latam and South Europe Business model diversification A high value distribution network
  12. 12. OK, enough philosophy, how dit it go ?
  13. 13. Financial Performance: execution Consistent 4% to 7% MoM revenue growth over 30 months International: every new country grows faster than the previous one multichannel Every new platform grows faster than the previous one Be profitable 10% EBITDA Margin on Net Revenue, Operating positive cash-flow €
  14. 14. Acquisition KPI’s Traffic evolution +325% Registers evolution +590% 17M 4M Jan ‘12 743K 87K Dec ‘13 3% Conversion rate (FTD / Registered) Jan ‘12 FTD evolution +186% 20K 7K Jan ‘12 Dec ‘13 Dec ‘13 4% Conversion rate (Register / Traffic)
  15. 15. Retention KPI’s Monthly Churn on retention users Paying Users (PU) +55% 20% 10% Jan ‘12 Dec ‘13 DAU Evolution +414% 341K 33K Jan ‘12 Dec ‘13 ARPDAU 0,14€ One of the highest in industry 44K Jan ‘12 51K Dec ‘13 ARPPU
  16. 16. International Diversification Focus in Latam and South Europe 2M MAU LATAM 2013 0,7M Jan 13 1,4M Dec 13 +100% SOUTH EUROPE 2013 600k Jan 13 850k Dec 13 +33%
  17. 17. International Diversification % PU out of Spain % FTDs out of Spain 60% 24% Jan ‘12 75% 38% Dec ‘13 Jan ‘12 Dec ‘13 % Revenue out of Spain 45%  Spain remains our main market despite impressive growth of our other targeted markets (Latam, south of Europe…) Sept ‘13  However, a majority of NonSpain FTDs suggests a more diversified revenue in the future 14% Jan ‘12
  18. 18. Great people bring money and glory, not the other way around We work hard and the world notices
  19. 19. So, Akamon won, right ?
  20. 20. Well, maybe not just yet ?
  21. 21. How deep in the Mobile effect on the Social Casino Industry ?
  22. 22. Is this a deal for the industry or an evolution ?
  23. 23. Social Casino Gaming companies will have to re-hire part of their teams …
  24. 24. Rethink Marketing from scratch
  25. 25. This will create new winners….
  26. 26. And it will also leave casualties….
  27. 27. How do we plan avoiding be one of the dead bodies ?
  28. 28. Specific commitments….
  29. 29. Focus on Mobile Platforms at the outset Akamon will continue to develop a multichannel strategy along with a deep offering of new games in all platforms, with emphasis on mobile Games Pipeline Facebook New markets opportunities New platforms Blackjack Jogo do Bicho Suite Roulette Empire New Poker IOS/ Android Blackjack Android Lotería Mexicana IOS New verticals Slots Android & IOS Player suite IOS … Social sport betting Gambling
  30. 30. At Akamon we now develop with Mobile in mind Mexican Lottery (web and FB) Videoslots on Mobile
  31. 31. Accelerate platform diversification We move and adapt to our users’ changing platform preferences, and work to offer them a multichannel experience % Revenue non-portal 11% 0% Jan ‘12 Dec ‘13 % FTDs non-portal 23% 87k 0% Jan ‘12 Dec ‘13
  32. 32. So, will it work ?

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