Lucy WiryonoOwner, Marketing and Social Media Manager@holycowsteak@lucywiryono
Who are we?Founded in March 2010, Steak Hotel by Holycow! Are known for its premium qualitywagyu steaks with a bargain price........... Why?take a look at this picture....
Steak Hotel by Holycow! Is also known for its unique marketing ideas.Especially social media area. And we do it on.... @holycowsteak
What so unique about it?Some people called it “marketing 2.0”, others called it “citizen jurnalism” we called it…. “HAVING FUN!” Does it work?Comparison to other brand @gap_indonesia @nikeindonesia @holycowsteak 2,5 yrs running 2,5 yrs running 1,5 yrs running 5,036 followers 34,754 followers 23,063 followers
What is “HAVING FUN”?To us, “HAVING FUN” is a way to interact with our customer with onecondition : to have fun!Example:• “Be a King or Queen!” free wagyu steaks for the birthday boy or girl in one condition : they should wear a throne.• “Holycow! Quiz” A quiz held monthly to win our wagyu steaks.• “Holycow! Gives Back!” We’re giving 2,5% from our sales for our friends in need.• “sweets for your tweets” mention @holycowsteak via twitter, get a free tiramisu or red velvet cupcake 4 dessert• #THRdiTKP collect our flags and you might win ipad 2
What we do on#THRdiTKP? Teaser Gather Participants The Draw BUZZ! SPREAD THE WORD! AND THE WINNER IS…… Give followers Use our loyal carnivores to spread the Make them wait and curiousA tiny pic of the word between their peers. prize! At Holycow! We believe a subtle message spread faster than the shouting one!
What our carnivores should do? tJust collect the flags from every our menu as much as they canAnd They only have to tweet bla...bla...bla... #THRdiTKPAnd the next thing they have to do is wait….
And You Know How ManyFLAGS Did The WinnerCollect ??!?