HELLO by Lucy Wiryono

1,499 views

Published on

Presentasi Lucy Wiryono di akademi berbagi

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,499
On SlideShare
0
From Embeds
0
Number of Embeds
201
Actions
Shares
0
Downloads
37
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

HELLO by Lucy Wiryono

  1. 1. Lucy WiryonoOwner, Marketing and Social Media Manager@holycowsteak@lucywiryono
  2. 2. Who are we?Founded in March 2010, Steak Hotel by Holycow! Are known for its premium qualitywagyu steaks with a bargain price........... Why?take a look at this picture....
  3. 3. Steak Hotel by Holycow! Is also known for its unique marketing ideas.Especially social media area. And we do it on.... @holycowsteak
  4. 4. What so unique about it?Some people called it “marketing 2.0”, others called it “citizen jurnalism” we called it…. “HAVING FUN!” Does it work?Comparison to other brand @gap_indonesia @nikeindonesia @holycowsteak 2,5 yrs running 2,5 yrs running 1,5 yrs running 5,036 followers 34,754 followers 23,063 followers
  5. 5. What is “HAVING FUN”?To us, “HAVING FUN” is a way to interact with our customer with onecondition : to have fun!Example:• “Be a King or Queen!” free wagyu steaks for the birthday boy or girl in one condition : they should wear a throne.• “Holycow! Quiz” A quiz held monthly to win our wagyu steaks.• “Holycow! Gives Back!” We’re giving 2,5% from our sales for our friends in need.• “sweets for your tweets” mention @holycowsteak via twitter, get a free tiramisu or red velvet cupcake 4 dessert• #THRdiTKP collect our flags and you might win ipad 2
  6. 6. What we do on#THRdiTKP? Teaser Gather Participants The Draw BUZZ! SPREAD THE WORD! AND THE WINNER IS…… Give followers Use our loyal carnivores to spread the Make them wait and curiousA tiny pic of the word between their peers. prize! At Holycow! We believe a subtle message spread faster than the shouting one!
  7. 7. What our carnivores should do? tJust collect the flags from every our menu as much as they canAnd They only have to tweet bla...bla...bla... #THRdiTKPAnd the next thing they have to do is wait….
  8. 8. And You Know How ManyFLAGS Did The WinnerCollect ??!?
  9. 9. 645 flags!
  10. 10. Supporting a communities positive movements
  11. 11. HOT News! Our #TKPBaru....
  12. 12. TKP Radio Dalam, TKP Senopati, TKP Orchard Road
  13. 13. A very simple way tobecoming thetalk of the town . Let’s Discuss…

×