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Police atrocities, violent suppression of dissent, polarised political arena... The world feels so much more hateful now.
Space for nuanced debates is waning even as eye-popping hate mongering abounds.
The attention economy has ‘incentivised’ hate and outrage even as kindness is disincentivised.
The question then is, what can we (advertising industry and media industry) do to heal this bruised world?
The most powerful thing that we can and must do is STOP ENABLING HATE.
Not in a sporadic one-off token way, but with a systemic change in the way we do our media planning and advertising placements.
Here's looking at an idea to create a system for MEASURING AND DIS-INCENTIVIZING HATEFUL CONTENT.
Would love to know what industry leaders think of this and how we can build a coalition to make this the default system of advertising in the world.