Content•Introduction•Evolution•Key Products•Key Players•Contribution to the Economy in terms of GDP•International Presence•SWOT Analysis•Future of the Sector
Introduction to the Sector The Indian film industry is the largestfilm industry in the world in terms of thenumber of films produced and admissionseach year. Revenue for 2004 was estimated at Rs. 59billion (US$1.3 billion), which was less than1% of global film industry revenue and afraction of the U.S. Film industry revenue,which was US$9.49 billion in 2003. Nearly 80% of Indian Industry revenuescome from Domestic and OverseasTheatrical.
Evolution of the Sector• Raja Harishchandra was the first film made in India (1913)• By the 30‘s the industry produced over 200 films per year• In the 50‘s first coloured films• Mostly romance movies and action films from the 60‘s on• Around 2000 Bollywood became famous all over the world
Key ProductsOm Shanti Om- Mukta Arts-ProductionHouse, HMV, Exide Battery, Film fareAwards, Tag Heur Watch, Maybelline.Chak De India -EXIM Bank, Australian Trade andCommerce, Aaj Tak, McDonald’s, BritanniaMarie, ESPN, PumaPartner - Coco Cola, Marie Claire, Zoom (MediaPartner), Pepsi, Pizza Hut, Toyota, ESPN, Boost, Hutch, SonyVaio, Starbucks, Mercedes, Kawasaki (Water Boat), Nokia6600, BPL, DFL, Bournvita, Sony Erickson Mobile, Go air, Nikon, Calvin Klei.
Bhool Bhulaiyan - Sony Handycam.Heyy Baby - NDTV, MTV, P9, Radio Power Fm, BrightAdvertisement, Tata Indicom.Guru- Mercedes BenzTa Ra Rum Pum - EXIM Bank, New York Speedway, CastrolGTX, Pepsi,Goodyear, Chevrolet, Ford, Apple i-pod, ESPN.Namastey London - Spykar Jeans, Western Union MoneyTransfer, Streax, MTV, Kingfisher, Bharatmatrimony.com,Indiatimes.com, HP (laptop),Bailey (Packaged Water), Ford (Tractor), Sony CamcorderJab We Met- IDBI Bank, ZOOM, Spinz Deodorant, TimesNow, Bailey Packaged Water, Madhya Pradesh Path ParivahanNigam.
Company No. of No. of No. of Properties Screen SeatPVR Cinema s 7 34 7333Inox Leisure Limited 5 25 7344Ad labs Films 4 14 5666Shringar Cinema 3 14 4588Wave Cinema 3 13 4380E-City Cinema 3 14 3952Total 25 114 33263% of India 34% 41% 37%
Contribution in GDPIndias film and television industry contributes an immense$6.2 billion (Rs 28,305 crores) to the Indian economy.The total film industry contributed $1.5 billion to the Indianeconomy.U.S. and international film industry in India at $67 million.compound annual growth rate (CAGR) of 10% by 2013 totouch $2.8 billion.Indian film and TV sector has a total gross output of $20.4billion and contributes more to the GDP of India at 0.53% . some 571,000 jobs in 2010.
International PresenceBollywood- Cinema of Mumbai.Hollywood- U.S. film industry.Lollywood- Cinema of Pakistan.Nollywood- Cinema of Nigeria.Wellywood- Cinema of Wellington New Zealand.
STRENGTHS1. Media And Entertainment is one of the most booming sectorsin India due to its vast customer reach. The various segments ofthe Media And Entertainment industry like television and filmindustry have a large customer base.2. The growing middle class with higher disposable income hasbecome the strength of the Media And Entertainment industry.3. Change in the lifestyle and spending patterns of the Indianmasses on entertainment.
WEAKNESSES:1. The Media And Entertainment sector in India ishighly fragmented.2. Lack of cohesive production & distributioninfrastructure, especially in the case of musicindustry.3. The lack of efforts for media penetration in lowersocio-economic classes, where the mediapenetration is low.
OPPORTUNITIES:1. The concept of crossover movies, such as Bend It LikeBeckham has helped open up new doors to the crossoveraudience and offers immense potential for development.2. The increasing interest of the global investors in the sector.3. The media penetration is poor among the poorer sections ofthe society, offering opportunities for expansion in the area.
THREAT Bollywood movies are mostly bad remakes from foreign or even Indian movies. many movies are produced in one year, but they are bad in quality. discrimination of dark-skinned Indians therefore an Indian ideal of beauty is created.