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DEALING WITH DARWIN

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The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper.

Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.

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DEALING WITH DARWIN

  1. 1. DEALING WITH DARWIN HOW GREAT COMPANIES INNOVATE AT EVERY PHASE OF THEIR EVOLUTION ---GEOFFREY A. MOORE PRESENTED BY-AJAY KUMAR, PGCM-1434
  2. 2. Foundational model 1.Economics of innovation a. Goal of innovation Diffrentiation Neutrilization Productivitywaste B. Enemies of differentition =0(multiple innovation initiatives Bub ma
  3. 3. A B C D E Technology adoption life cycle Time Growth market Mature market Declining Market Foult line End of life Indefinitel y Elastic middle period The category-Maturity life Cycle
  4. 4. Techies: Just try it Visionaries: Get ahead of the herd! Pragmatists: Stick with the herd! Conservatives: Stick with what’s proven! Skeptics: Just say no! Underlying Drivers in growth Markets Technology-Adoption strategies
  5. 5. 3.Innovation and business architecture Value chain element Complex systems Volume operations Research Qualitative scenarios Quantitative analysis design Integration modules Module that integrate source At the margin At the mean manufacture Adaptive methodologies Deterministic processes market Value chain orchestration Branding and promotion sell High-touch persuasion Low-touch distribution service Open-ended consultation Close-ended Transaction
  6. 6. 2.Managing innovation a.Types of innovation Line Extension innovation Enhancement innovationMarketing Inno. Experiential Inno. Renewal innovation Organic renewal Acquisition renewal Harvest & exit Value migration Process innovation Integration innovation Value eng. innovation Operational excellence Platform innovation Product innovation Disruptive innovation Application innovation
  7. 7. Managing innovation in growth market Innovation types for growth market product Market new Disruptive innovation existing Application Innovation Product innovation Platform innovation Managing innovation in your enterprise 1.Socialize the idea 2.Analyze the portfolio 3.Analyze the target category 4.Reduce the number of innovation types under consideration 5.Develop attractive options 6.Select a prime innovation ve 7.Engage the entire organizati
  8. 8. Managing inertia The Cycle of innovation Deploy differen tiation at scale Invent differen tiated offering Manage mission -critical process es at scale Extract resource s to repurpos e for core Core context Mission Critical Non-mission -critical 1 2 3 4 deploy manage offloadinvent Fund next innovation
  9. 9. Repurposing resources for core Resource-recycling zones 1 2 3 4 Deploymen t zoneIntimatio nzone Optimizati onzone Entrepreneurs Think outside the box to create new core Process optimizers Think inside and outside the box to extract resources Program managers Think inside the box to deploy processes at scale
  10. 10. Managing inertia in your enterprise 1.Conduct a core/context analysis of your curren business 2.Coduct a resource-allocation analysis to complement your core/context analys 3.Set a more ambitious agenda 4.Plan out your moves as a team 5.Focus on time to market 6.Get the gears moving 7.Keep the gears moving
  11. 11. Thank You

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