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‘Ajay Khaitan founded Emerisque Brands in 2004 with the express purpose of addressing a gap in the market in the area of turnarounds for medium-sized consumer goods companies. Khaitan’s business philosophy is a tactical approach to operations that takes into account market circumstances, pitfalls and overall potential for growth when creating a business strategy for new acquisitions.
Ajay Khaitan’s experience with working across international markets and diversified industries has been key in guiding Emerisque’s operations. The company is therefore especially remarkable for its ability to capitalise on the potential for development in emerging markets. They are dedicated to providing strategies viable for the long-term and Ajay Khaitan is particularly focused on brands with a global footprint due to their ability to maintain stable growth rates across longer periods of time.
Ajay Khaitan understands that real, palpable results are the cornerstone of a successful deal and Emerisque’s prioritisation of actions grounded in the realities of each acquisition has proven to be successful time and time again. The company’s latest investments have been the MCS and ISC brands, both acquisitions being carried out under Khaitan’s supervision.