SlideShare a Scribd company logo
1 of 11
Download to read offline
LESSO NS FRO M SU PERST A R C O M PA NI ES
Playing to Win
Ajay AroraSeptember 2016
Why study the Superstars
— Everybody admires the Superstars but the
ingredients to success are still not widely know
— This research paper is aimed to capture and present
a comprehensive view on making of a Superstar
company
— Common characteristics of companies that have
sustained success over a considerable period time are
presented in next few pages
1. Obsession with Talent
— Hire the Right People and turn them into Loyal
Corporate Warriors
¡ GE spends a billion dollars p.a. on training; 40 VPs of GE
became CEOs of major companies
— Elitist to the Core
¡ HUL, GE, Google – all fast track their promising employees
— Watchful eye on High fliers
¡ Jeff Immelt (CEO of GE) has detailed knowledge of 600 people
at the top of his company including their family circumstances
and personal ambitions
— “Stretch Assignments”, “Accelerator Experiences”
and so on
2. Investing in Core Skills
— Amazon
¡ Sacrificed dividends for years to establish mastery of online
shopping
— BMW
¡ Investing in new materials like Carbon fibre and things like
Parking assistance
— Corning
¡ Evolved from making glass for Edison’s first light bulb to
‘Gorilla’ glass of iPhone
4. (Right) Balance between Long and Short term
— Many family companies
score in this aspect due to
dominant owners
¡ Free to think long term and not bowed by ‘quarterly’ pressures
— Other mechanisms such as Dual voting structures
¡ Extra voting rights to founders justified by Facebook, Google
and others
5. Extravagant Goals
— Also known as BHAGs
(Big Hairy Audacious Goals)
¡ Coke wants to put a can of within ‘easy reach of everyone on
planet’
— Having achieved those goals, they move the
Goalposts
¡ Amazon – from world’s biggest bookstore to be the world’s
biggest everything store
6. Endless attention to Detail
— Enable the link between
“Strategic Vision
&
Everyday Operations”
¡ Steve Jobs@Apple – went down even to the ‘exact shade of
grey’ for signs in its stores’ lavatories
¡ Ingvar Kamprad@Ikea - continually toured stores well into his
80s
7. Reassessment of Investment decisions
— Regular Reassessment - in light of changing
environment
— Agility – fighting a constant
war against bureaucratic bloat,
unnecessary complexity and overlong
meetings
¡ R&D labs of Apple and Intel in Carnegie Mellon’s collaboration
Center
¡ Every Car company has opened an office in Silicon valley
¡ Close relationships with startups
÷ GE Garages – lab incubator to provide startups with access to its
experts and equipment
8. Rooted Cosmopolitans
— Balance between Global scale
and Local roots
¡ Microwave ovens destined for
East India (by Samsung and LG)
have autocook option for Bengali
fish curry
¡ Oreo biscuits for China have less
sugar and more familiar flavours
such as Green tea
9. Radical changes in order to Survive
— Disrupting their own core businesses
before someone else does
¡ Netflix disrupted its video-delivery
business by embracing steaming
¡ GE
÷ In 1980s and 1990s worked on the decree of being in top 3 in the
world in all its businesses (or getting out)
÷ Jeff Immelt is now restructuring GE for the digital age, selling off
GE appliances, buying Alstom, investing in IoT and moving the
HQ to Boston to be closer to the heart of High-tech.
H A P P Y T O H E L P
A R O R A A J A Y @ G M A I L . C O M
H T T P S : / / I N .L I N K E D I N . C O M / I N / A R O R A J A Y
H A N D P H ON E : + 9 1 9 9 1 1 1 0 8 9 3 3
Thanks

More Related Content

Similar to Playing to win

Running head WEEK 8 ASSIGNMENT 3 1WEEK 8 ASSIGMENT 35We.docx
Running head WEEK 8 ASSIGNMENT 3 1WEEK 8 ASSIGMENT 35We.docxRunning head WEEK 8 ASSIGNMENT 3 1WEEK 8 ASSIGMENT 35We.docx
Running head WEEK 8 ASSIGNMENT 3 1WEEK 8 ASSIGMENT 35We.docx
rtodd599
 
Strategic Google 2008
Strategic Google 2008Strategic Google 2008
Strategic Google 2008
coolpyush
 
Mission StatementMission StatementMission StatementMaurice.docx
Mission StatementMission StatementMission StatementMaurice.docxMission StatementMission StatementMission StatementMaurice.docx
Mission StatementMission StatementMission StatementMaurice.docx
altheaboyer
 
BSTR228 IBS Center for Management Research .docx
 BSTR228 IBS Center for Management Research .docx BSTR228 IBS Center for Management Research .docx
BSTR228 IBS Center for Management Research .docx
aryan532920
 

Similar to Playing to win (20)

Samsung Never Beat off Apple...But...
Samsung Never Beat off Apple...But...Samsung Never Beat off Apple...But...
Samsung Never Beat off Apple...But...
 
Design Thinking and Innovation at Apple Inc
Design Thinking and Innovation at Apple IncDesign Thinking and Innovation at Apple Inc
Design Thinking and Innovation at Apple Inc
 
Apple inc. by shubham chaudhary
Apple inc. by shubham chaudharyApple inc. by shubham chaudhary
Apple inc. by shubham chaudhary
 
Managerial Economics for Apple Inc.
Managerial Economics for Apple Inc.Managerial Economics for Apple Inc.
Managerial Economics for Apple Inc.
 
It's Time to Rethink Continuous Improvement
It's Time to Rethink Continuous ImprovementIt's Time to Rethink Continuous Improvement
It's Time to Rethink Continuous Improvement
 
Running head WEEK 8 ASSIGNMENT 3 1WEEK 8 ASSIGMENT 35We.docx
Running head WEEK 8 ASSIGNMENT 3 1WEEK 8 ASSIGMENT 35We.docxRunning head WEEK 8 ASSIGNMENT 3 1WEEK 8 ASSIGMENT 35We.docx
Running head WEEK 8 ASSIGNMENT 3 1WEEK 8 ASSIGMENT 35We.docx
 
iPad case study + iPad report
iPad case study + iPad reportiPad case study + iPad report
iPad case study + iPad report
 
Starbucks
StarbucksStarbucks
Starbucks
 
The Spotify Model - Challenges of a Transformation
The Spotify Model - Challenges of a TransformationThe Spotify Model - Challenges of a Transformation
The Spotify Model - Challenges of a Transformation
 
Utrecht Innovation Netherware
Utrecht Innovation NetherwareUtrecht Innovation Netherware
Utrecht Innovation Netherware
 
Strategic Google 2008
Strategic Google 2008Strategic Google 2008
Strategic Google 2008
 
Apple inc
Apple inc Apple inc
Apple inc
 
18Feb2015InnovationBangaloreFinal
18Feb2015InnovationBangaloreFinal18Feb2015InnovationBangaloreFinal
18Feb2015InnovationBangaloreFinal
 
Mission StatementMission StatementMission StatementMaurice.docx
Mission StatementMission StatementMission StatementMaurice.docxMission StatementMission StatementMission StatementMaurice.docx
Mission StatementMission StatementMission StatementMaurice.docx
 
BSTR228 IBS Center for Management Research .docx
 BSTR228 IBS Center for Management Research .docx BSTR228 IBS Center for Management Research .docx
BSTR228 IBS Center for Management Research .docx
 
LG and Acer Corporate strategy
LG and Acer Corporate strategyLG and Acer Corporate strategy
LG and Acer Corporate strategy
 
E globuz z-vol1_issue_iii
E globuz z-vol1_issue_iiiE globuz z-vol1_issue_iii
E globuz z-vol1_issue_iii
 
Innovate or Die!
Innovate or Die!Innovate or Die!
Innovate or Die!
 
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTION
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTIONBUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTION
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTION
 
Apple Inc.
Apple Inc.Apple Inc.
Apple Inc.
 

Recently uploaded

Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di MalangObat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Jakarta Wa 085176963835 Apotek Jual Obat Cytotec Di Jakarta
 
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Klinik kandungan
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
CaitlinCummins3
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
yulianti213969
 
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
bleessingsbender
 
Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
LR1709MUSIC
 
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
Boundify
 

Recently uploaded (20)

Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di MalangObat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
 
How does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - CyclisticHow does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - Cyclistic
 
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDEJHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
 
Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.
 
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
 
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDEJEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
 
The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertainty
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
 
Solar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfSolar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdf
 
Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
 

Playing to win

  • 1. LESSO NS FRO M SU PERST A R C O M PA NI ES Playing to Win Ajay AroraSeptember 2016
  • 2. Why study the Superstars — Everybody admires the Superstars but the ingredients to success are still not widely know — This research paper is aimed to capture and present a comprehensive view on making of a Superstar company — Common characteristics of companies that have sustained success over a considerable period time are presented in next few pages
  • 3. 1. Obsession with Talent — Hire the Right People and turn them into Loyal Corporate Warriors ¡ GE spends a billion dollars p.a. on training; 40 VPs of GE became CEOs of major companies — Elitist to the Core ¡ HUL, GE, Google – all fast track their promising employees — Watchful eye on High fliers ¡ Jeff Immelt (CEO of GE) has detailed knowledge of 600 people at the top of his company including their family circumstances and personal ambitions — “Stretch Assignments”, “Accelerator Experiences” and so on
  • 4. 2. Investing in Core Skills — Amazon ¡ Sacrificed dividends for years to establish mastery of online shopping — BMW ¡ Investing in new materials like Carbon fibre and things like Parking assistance — Corning ¡ Evolved from making glass for Edison’s first light bulb to ‘Gorilla’ glass of iPhone
  • 5. 4. (Right) Balance between Long and Short term — Many family companies score in this aspect due to dominant owners ¡ Free to think long term and not bowed by ‘quarterly’ pressures — Other mechanisms such as Dual voting structures ¡ Extra voting rights to founders justified by Facebook, Google and others
  • 6. 5. Extravagant Goals — Also known as BHAGs (Big Hairy Audacious Goals) ¡ Coke wants to put a can of within ‘easy reach of everyone on planet’ — Having achieved those goals, they move the Goalposts ¡ Amazon – from world’s biggest bookstore to be the world’s biggest everything store
  • 7. 6. Endless attention to Detail — Enable the link between “Strategic Vision & Everyday Operations” ¡ Steve Jobs@Apple – went down even to the ‘exact shade of grey’ for signs in its stores’ lavatories ¡ Ingvar Kamprad@Ikea - continually toured stores well into his 80s
  • 8. 7. Reassessment of Investment decisions — Regular Reassessment - in light of changing environment — Agility – fighting a constant war against bureaucratic bloat, unnecessary complexity and overlong meetings ¡ R&D labs of Apple and Intel in Carnegie Mellon’s collaboration Center ¡ Every Car company has opened an office in Silicon valley ¡ Close relationships with startups ÷ GE Garages – lab incubator to provide startups with access to its experts and equipment
  • 9. 8. Rooted Cosmopolitans — Balance between Global scale and Local roots ¡ Microwave ovens destined for East India (by Samsung and LG) have autocook option for Bengali fish curry ¡ Oreo biscuits for China have less sugar and more familiar flavours such as Green tea
  • 10. 9. Radical changes in order to Survive — Disrupting their own core businesses before someone else does ¡ Netflix disrupted its video-delivery business by embracing steaming ¡ GE ÷ In 1980s and 1990s worked on the decree of being in top 3 in the world in all its businesses (or getting out) ÷ Jeff Immelt is now restructuring GE for the digital age, selling off GE appliances, buying Alstom, investing in IoT and moving the HQ to Boston to be closer to the heart of High-tech.
  • 11. H A P P Y T O H E L P A R O R A A J A Y @ G M A I L . C O M H T T P S : / / I N .L I N K E D I N . C O M / I N / A R O R A J A Y H A N D P H ON E : + 9 1 9 9 1 1 1 0 8 9 3 3 Thanks