African Tourism: Opportunities and Challenges

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A presentation submitted to the UNWTO Ghana 2009 Celebrations of the World Tourism Day.


The focus of the presentation would be the growth trends of tourism in Africa highlighting
opportunities and challenges from recent evidence.

This paper examines the growth of Tourism in Africa. It analyses the challenges and
opportunities that exist for tourism service providers in the region. It particularly pays attention to the emerging trends and sheds light on business models that have worked in Africa.

Suitable examples are suggested.

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  • Suggested title of proposed presentation The growth of tourism in Africa: Opportunities and Challenges Area/subject of focus the presentation will be addressing The focus of the presentation would be the growth trends of tourism in Africa highlighting opportunities and challenges from recent evidence. Presentation overview/abstract This paper examines the growth of Tourism in Africa. It analyses the challenges and opportunities that exist for tourism service providers in the region. It particularly pays attention to the emerging trends and sheds light on business models that have worked in Africa. Suitable examples are suggested. P.
  • Suggested title of proposed presentation The growth of tourism in Africa: Opportunities and Challenges Area/subject of focus the presentation will be addressing The focus of the presentation would be the growth trends of tourism in Africa highlighting opportunities and challenges from recent evidence. Presentation overview/abstract This paper examines the growth of Tourism in Africa. It analyses the challenges and opportunities that exist for tourism service providers in the region. It particularly pays attention to the emerging trends and sheds light on business models that have worked in Africa. Suitable examples are suggested. P.
  • BackgroundUNWTO (clap for Ghana Tourim and the GTB and UNWTO and all the delegates present; I have learnt so much about (multi nation marketing form swaliland) tourim destination marketing (snv) prof or UNWTO, Tourism Celebrating Diversity refers to how travel impacts our lives by allowing people to connect and share values and traditions that foment peace and understanding. Diversity is essential to the tourism industry which in turn plays an important role in improving relationships between nations, reflecting the opportunities available in this globalized world. Tourism benefits greatly from the variety of cultures and environments across the globe and is itself a far reaching and diverse industry. As a major creator of employment, tourism aims to sustain both the diversity and development of poorer countries. diversity
  • Dayo Osholowu Co-founder The Àjàlá Travel Company International Olympics Commitee Certified Sports Physician and National Team Doctor Professional Traveler Nigerian Young professional of the Year Honorable Scolastica Doe: Assitant Tourim Minister said: The private sector needs to put their money where their mouth is Raising Capital to fulfill ambitious plans to be the most visible brand marketing and distributing tourims packages to residents of cities in Nigeria: Africas most populous Our vison a travel shop in every major cityin Nigeria,
  • Ajala The Ajala Travel Company: a startup travel venture with ambitious plans to build a travel store selling “African packaged tours” in every major Nigerian city over the next 5 years. He sees a huge market for packaged tours to the leading African tourist destinations. “The expatriates and middle class residents of cities in Nigeria want to see the rest of Africa.”. Dayo Osholowu is a Sports Doctor. While working as an International Olympic Committee Certified Sports Physician with Nigerian Sports Teams he saw tourism around Africa first hand on his trips to over 20 African cities including Accra,Cairo, Johannesburg, Addis and Porto Novo. He has experienced first hand the growth of tourism in Africa: one of the world's fastest growing tourism destinations. He is taking a break from his career to build a company that will profit from these trends. Dayo is the 2009 Nigerian Future Awards Young Professional of the Year. As Mesa ojebi Marketing manager of the Gambia Tourism commented a few days ago We need to develop regional and continental tourim markets; they are the most sustainable markets: No season Facts Our vision
  • Ajala The Ajala Travel Company: a startup travel venture with ambitious plans to build a travel store selling “African packaged tours” in every major Nigerian city over the next 5 years. He sees a huge market for packaged tours to the leading African tourist destinations. “The expatriates and middle class residents of cities in Nigeria want to see the rest of Africa.”. Dayo Osholowu is a Sports Doctor. While working as an International Olympic Committee Certified Sports Physician with Nigerian Sports Teams he saw tourism around Africa first hand on his trips to over 20 African cities including Accra,Cairo, Johannesburg, Addis and Porto Novo. He has experienced first hand the growth of tourism in Africa: one of the world's fastest growing tourism destinations. He is taking a break from his career to build a company that will profit from these trends. Dayo is the 2009 Nigerian Future Awards Young Professional of the Year. As Mesa ojebi Marketing manager of the Gambia Tourism commented a few days ago We need to develop regional and continental tourim markets; they are the most sustainable markets: No season Facts Our vision
  • African Tourism: Opportunities and Challenges

    1. 1. Tourism in Africa Opportunities and Challenges Dayo Osholowu The Àjàlá Travel Company Lagos NIGERIA
    2. 2. Tourism is like a fire (Asian Proverb)
    3. 4. Professional Traveler or Travel Professional?
    4. 5. “ As the growth rates of tourism in Africa has grown twice as much as any other region around the world, and here in South Africa” INSIDE AFRICA Africa's Tourism Industry Aired May 19, 2007 - 12:30:00   ET
    5. 6. Vision: A retail store in every major city in Nigeria selling “African” packaged tours.
    6. 7. Not just potential any more. GROWTH! “ Africa's tourism sector most resilient: Southern Africa leads the way”
    7. 8. Let's focus on sub-regional tourism <ul><li>Mr Modou Tala Jobe, Marketing and Communications Officer of The Gambian Tourism Authority, on Wednesday called on Tourism Ministers and stakeholders in West Africa to focus on promoting domestic sub-regional tourism because it was more sustainable. </li></ul><ul><li>September 23, 2009 </li></ul><ul><li>Accra, Sept. 23, GNA - </li></ul>
    8. 9. Trickle down effect
    9. 10. We got it wrong at first! We ignored African Tourism
    10. 11. Many Challenges <ul><li>Border Control/Entry Clearance </li></ul><ul><li>ECOWAS Protocol </li></ul><ul><li>Transportation </li></ul><ul><li>- Marketing &Distribution </li></ul><ul><ul><li>Trust barrier </li></ul></ul><ul><ul><li>Information </li></ul></ul>
    11. 12. Hidden opportunities “ Opportunities to find deeper powers within ourselves come when life seems most challenging.” Joseph Campbell     Joseph Campbell quotes “ Opportunities to find deeper powers within ourselves come when life seems most challenging. ”
    12. 13. Solutions 24 hour open borders Multi-nation marketing African Passport
    13. 14. How can we work together to promote regional and continental tourism?
    14. 16. &quot;Success in life is founded upon attention to the small things rather than to the large things; to the every day things nearest to us rather than to the things that are remote and uncommon.&quot; Washington, Booker T. on Things and Little
    15. 17. Thank you for listening!
    16. 18. Dayo Osholowu email: [email_address] mobile:+2348037080031 Ajala WorkSpace P.O Box 52259 Falomo Ikoyi Lagos NG www.ajala.biz Ajala Travel Company is a registered partnership with the Corporate Affair Commission of the Federal Republic of Nigeria with registration number OG23323

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