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How To: Pay-Per-Click Advertising

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Pay-Per-Click – or PPC – is a type of advertising that is linked to Search Engine Marketing (SEM), with Google being the most popular and in-demand of all search engines.

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How To: Pay-Per-Click Advertising

  1. 1. HOW TO: PAY-PER-CLICK ADVERTISING AJAB SAMRAI has cemented himself as one of the most awarded creatives in the world, with over 300 professional commendations and awards to his name.
  2. 2. HOW TO: PAY-PER-CLICK ADVERTISING Pay-Per-Click – or PPC – is a type of advertising that is lin- ked to Search Engine Marketing (SEM), with Google being the most popular and in-demand of all search engines.
  3. 3. The format of PPC adverts is text-based, with a maximum of four lines of text: 25 characters in the advert’s title, 70 characters for the main body of text, and 35  haracters for the URL. G oogle AdWords is Google’s own method of search engine mar- keting, and the aim of SEM, PPC and Google AdWords is to im- prove a website’s rank or position in the search engine results pages. By using SEM techniques, it is possible to advertise a business through Google and other search engines, making it ea- sier for users who are searching for this type of product, service or content to find it. PPC advertising means that the advertiser only pays for each user that actually clicks on their ad, with a cap to determine the maximum number of clicks for any individual word. The format of PPC ad- verts is text-based, with a maximum of four lines of text: 25 characters in the advert’s title, 70 cha- racters for the main body of text, and 35 characters for the URL. PPC is an ef- fective way to achieve an increase in web traffic and conversions, and it is an easy-to-use, cost-effec- tive strategy for the majo- rity of businesses.
  4. 4. To learn about other online advertising strategies, visit the blog of Ajab Samrai. AJAB SAMRAI has cemented himself as one of the most awarded creatives in the world, with over 300 professional commen- dations and awards to his name.

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