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WK11.1 Agenda<br />No class on long weekend August 13, 2010<br />Revised homework, Olympic evaluation<br />Thai airways ca...
Airline Industry<br />What are the recent incidents affecting the airline industry? What about 9 years ago?<br />Read the ...
Porter&Critical Factors<br />Revisit the airline data project website<br />http://web.mit.edu/airlinedata/www/Revenue&Rela...
Headlines<br />In three groups, review the handout sheet of the headlines news.<br />Visit Thai Airways and other airline ...
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WK11

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WK11

  1. 1. WK11.1 Agenda<br />No class on long weekend August 13, 2010<br />Revised homework, Olympic evaluation<br />Thai airways case practice for the revised homework!<br />Airline Industry Overview by MIT<br />Critical Factors<br />Measurement<br />Thai airways situation<br />1<br />MIB, BBA 2010<br />
  2. 2. Airline Industry<br />What are the recent incidents affecting the airline industry? What about 9 years ago?<br />Read the airline industry overview<br />http://web.mit.edu/airlines/analysis/analysis_airline_industry.html<br />http://web.mit.edu/airlines/analysis/analysis_previous_studies.html<br />Main idea? Any idea? The challenge ahead?<br />MIB, BBA 2010<br />2<br />
  3. 3. Porter&Critical Factors<br />Revisit the airline data project website<br />http://web.mit.edu/airlinedata/www/Revenue&Related.html<br />How do airlines make money?<br />What are their expenses?<br />How’s the profit?<br />What are the key factors in the airline industry?<br />Watch Porter Five forces video.<br />MIB, BBA 2010<br />3<br />
  4. 4. Headlines<br />In three groups, review the handout sheet of the headlines news.<br />Visit Thai Airways and other airline websites.<br />What’s the situation of Thai Airways?<br />What’s its current strategy? (Corporate, Business, Functional levels), What about Air Asia? Nok Air? BKK Airways? Other Substitutions?<br />Big Group: Porter<br />Nig Group: Strategic groups, Product Life Cycle <br />Ed Group: SWOT<br />All groups: Alternatives and comment: Sustainable? Partner selection?<br />All groups: Result measurement<br />MIB, BBA 2010<br />4<br />

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