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Aislin Personal Brand Plan

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AislinOHara

This is a detailed slideshare of my personal brand plan as of March 1st 2009.

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My Personal Brand Plan A Path To Online Presence Aislin O’Hara
Goal To develop a unique online presence that stimulates interest in a variety of issues affecting youth. To encourageindividuals to question and critically think about the information made available to them.
Objectives
SWOT Analysis
Positioning Statement My personal brand focuses on intriguing issues that affect youth in today’s society through a confident and authentic voice
Key Messages Humour-laugh at yourself Question-everything you hear, learn and see Positivity-important to focus on the good in life Voice-your own opinions and feelings Evaluate-how media outlets, such as MTV “brand” us
Channels
Strategy A) Examine issues already in the mainstream media and pick out specific issues that raise interest in order to stimulate discussion and critical evaluation B) To Focus on topics that arise in MTV reality shows as an effective way of capturing attention in order to open the discussion forums to various issues
Tactics
Critical Path

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Aislin Personal Brand Plan

  • 1. My Personal Brand Plan A Path To Online Presence Aislin O’Hara
  • 2. Goal To develop a unique online presence that stimulates interest in a variety of issues affecting youth. To encourageindividuals to question and critically think about the information made available to them.
  • 5. Positioning Statement My personal brand focuses on intriguing issues that affect youth in today’s society through a confident and authentic voice
  • 6. Key Messages Humour-laugh at yourself Question-everything you hear, learn and see Positivity-important to focus on the good in life Voice-your own opinions and feelings Evaluate-how media outlets, such as MTV “brand” us
  • 8. Strategy A) Examine issues already in the mainstream media and pick out specific issues that raise interest in order to stimulate discussion and critical evaluation B) To Focus on topics that arise in MTV reality shows as an effective way of capturing attention in order to open the discussion forums to various issues