Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.

1. GROWTH HACKING
PREPARED BY
Aishwaryah. S 32114
Bharathidasan Institute
of Management

2. Growth hackers
are engineers
leading teams of
engineers
In traditional
marketing a bunch of
non-technical
marketers reporting
to them
In these
startups the
entire
traditional
marketing is
disrupted
Growth hackers has helped
companies like
Dropbox,Mailbox,Twtter,
Pinterest,Facebook,Snapch
at,
Evernote,Mint.com,Appsu
mo,
stumbleupon,now worth
billions and billions of
dollars

3. A new model of marketing
designed to utilize the many
new tools of the internet: E-
mail, Data, Social media,
Bootstrapping
A growth hacker is
someone who has
thrown the books of
the traditional
marketing and has
replaced it with only
what is tractable,
scalable, and
testable
The new
marketing
mindset
doesn’t
begins not a
few weeks
before
launch but
in fact
during the
development
and design
phase.

4. •The growth hacker helps with
iterations, advises, and analyses
every facet of the business
•PMF is primarily backed with data
and information
How do
you get
PMF
•Job as marketers is to simply work
on what we’ve got instead of
working on and improving what
we’ve got-the whole game changes
•Change is possible-which means you
need your business to be available
and open for it.
Open up
to
feedback

5. Marketing efforts are wasted on Mediocre products
So don’t tolerate mediocrity
Some
companies
that
overcame
mediocre
products

6. Not all
are the
right
people
•The outward facing
marketing and PR efforts are
simply to reach out to
capture , at the beginning, a
group of highly
interested,loyal,and fanatical
users
Let’s get
technical
•“build it and they will come”
is the assumption of the web.
•Customers have to be
acquired , but it shouldn’t be
a bombardment, it’s with a
targeted offensive in the
right places aimed at the
right people.

7. The growth hacker’s job
like we marketers have always done
is to do that pulling
Some companies
that pulled
customers

8. •Its more meaningful to
have a brand built
through the voices of your
customers instead of
expensive commercials
Publicity
•If your business has
to go viral it must be
baked into your
product.
•There must be a
reason to share it and
that means to do so.
Growth
hacking your
business
virality

9. Only a specific type of product or business or piece of content will go viral-it
not only has to be worth spreading, it has to provoke a desire in people to
spread it
Some companies
that became
popular through
virality

10. Always be
tweaking
•Why not optimize internally instead of
constantly chasing lead generation?
•The add up the same thing: better and
more profitable customers
Scaling
retention
and
optimization
•5% increase in customer retention can
mean a 30% increase in profitability
for the company
Some companies
that works on
retention and
optimization