Chatbots arise due to the society's needs to communicate via messages. The main scope of a Chatbot is to achieve the interaction of communication between the user and the Brand. That is why multiple companies have already added this service to their platforms, in order to have the opportunity to create a personalized conversation with their costumers. In the following presentation we will go through some examples of business sectors that are already using this tool and see how they work.
The rise of Chatbots – Airtouch presentation over Chatbot Use Cases
AIRTOUCH NEW MEDIA
Location Based Mobile Marketing | Social Media | Mobile & Web
MADRID | PARIS | MEXICO | BUCHAREST
Chatbots arise due to the society's needs to communicate via messages. The
main scope of a Chatbot is to achieve the interaction of communication
between the user and the Brand. That is why multiple companies have
already added this service to their platforms, in order to have the opportunity
to create a personalized conversation with their costumers. In the following
presentation we will go through some examples of business sectors that are
already using this tool and see how they work.
Food & Beverage
Health & Insurance
Media & Publishers
Real Estate & Finance
Consumer Goods & Beauty
Travel & Entertainment
Fashion & Automative
Weather and sport
Discovery & Retail
Flights & Airports
1.WING STOP CHATBOT
Wing Stop is a Chicken wings restaurant which has integrated a Chatbot platform on Facebook
Messenger, structured in a conversational flow which allows the costumers to place an order in four
easy steps: Start your order, choose location, pick anything from the menu and confirm your order.
2.WHOLE FOOD CHATBOT
Whole Food Recipe Bot provides the
costumers multiples recipes and figure out
your shopping list.
It also allows to filter recipes by special
It recognizes Emojis too, saving typing
time. For example if you want a fish
recipe, you just need to send the emoji.
Whole Foods’ Chatbot was build on top of
Conversable, a conversational technology
platform that connects brands with
customers through conversation on
3.PIZZA HUT CHATBOT
Pizza Hut Chatbot it is available on Facebook Messenger and Twitter. You can order your favorite
pizza in just few clicks, and the user will receive an email to confirm the order.
4.DOMINO’S PIZZA CHATBOT
Domino´s Pizza has always been on the top of the lasts
innovations of technology, being one of the first restaurants to
implement a Chatbot messenger on Facebook so costumers can
order just by typing the word “PIZZA”.
The bot is described as “an artificially intelligent customer wizard
designed to help superfans get their No. 1 fix of cheesy food
1.HEALTH TAP CHATBOT
Heal Tap is the first medical platform with a
Chatbot on Facebook Messenger.
It helps people around the world to access the
most basic healthcare knowledge.
By typing just your symptoms and conditions,
the bot provides answers by checking with an
entire database of medical answers.
If you don't get an answer a doctor will
answer you within a maximum of one day.
Next Insurance is a leading digital insurance
company for small businesses.
It has launched a Chatbot for Facebook Messenger
that provides personal trainers the option of buying
the insurance that adapts best to the need of the
Using a data base it identifies the ideal policies,
correct prices, and helps to complete processes
that lead to happier customers and a higher bottom
line for insurance companies.
2.NEXT INSURANCE CHATBOT 10
1.WALL STREET JOURNAL CHATBOT
Wall Street Journal has developed a
Chatbot for Facebook Messenger to
make your research easier.
Thanks to this platform we are enabled
to get the latest top breaking news, live
stock market data, and other financial
2.WASHINGTON POST CHATBOT
With the Washington Post Chatbot
every citizen could be updated to all
political last news.
It has also a system that tracks the
impact of the news on people, and also
they can share opinions thanks to a
space to discuss politics without fear.
The Singapore's most read compact
newspaper has joined the latest
media trend by including a Chatbot
on Facebook Messenger.
Readers can enjoy news,
commentaries, features, reviews,
blogs and multimedia content in
just few clicks.
4.TECH CRUNCH CHATBOT 15
Tech Crunch has launched a cross-
platform and personalized news
recommendations bot on Facebook
It will help the readers get the
news they want from them in a more
conversational way thanks to the
5.CNN CHATBOT 16
The CNN news networks has also launch a Chatbot so the audience can't research
exactly the content they are interest in, avoiding other type of information. The
Chatbot works in Facebook Messenger.
1.TRULIA CHATBOT 18
With the Trulia Chatbot for Facebook Messenger, finding a new place to live has never
You can research by location, and makes it easier thanks to a couple of filters to help
you find what you are looking for.
2.STRUCTURELY CHATBOT 19
Moving to a new place it’s exciting but research the perfect place could be a
daunting and complicated task.
Structurely is a real estate that has launched a Chatbot on Facebook Messenger to
make the process much easier.
3.TRANSFER WISE CHATBOT 20
UK-based digital money transfer
startup TransferWise has launched a
Facebook Messenger Chatbot that will
enable international money transfer on
the platform, according to Reuters.
Users in Australia, Canada, the UK, US,
and Europe will be able to send and
receive funds, as well as set exchange
1.JOHNNIE WALKER CHATBOT 22
The whisky brand for excellence has
launched a Chatbot on Facebook
Messenger that helps whisky lovers
brush up on their knowledge of the
drink and find the right blend for them.
Through a few questions about taste
and flavors while checking in the
backend with data base, the bot
provides you the whisky you are
2.SEPHORA CHATBOT 23
For those who love to look always great, Sephora has launched a Chatbot on
Facebook Messenger which provides make-up tips and reviews through a messaging
It offers the users a quick quiz to personalize the shopping as well.
3.BEER BOT CHATBOT 24
For the beer lovers, there was never an
easier way to find the perfect beer.
Beer BOT has launched a Chatbot on
Facebook Messenger in which offers
the consumer all the information
possible regarding beers.
1.KAYAK CHATBOT 26
Kayak has launched a Chatbot for
Facebook Messenger after having
already one on Slack.
The easiest way to search, plan,
book and manage your travel.
It helps you to find everything you
need for your trip, and it keeps you
updated. You can also insert an
amount of budget you have to plan
And don't forget that it provides you
the information about the best days
to visit the places you’ve got in
2.SKY SCANNER CHATBOT 27
Thousands of people search everyday flights
using Sky Scanner. Given to this success the
company launched a Chatbot on Facebook
Messenger for more outreach.
You can plan a trip from one point to another,
or let the Bot offer you multiples destinations
and ideas of where to plan your trip with the
best prices and the best seasons to go.
1.BURBERRY CHATBOT 29
During the London Fashion Week, one of the most popular fashion brands debuted their
Burberry Facebook Messenger Chatbot.
Now the consumers can buy online the latest collections, capture their favorite look and explore
the catalog from their phone. You can also stream the fashion shows and be updated with the
new up coming trends.
2.TOMMY HILFIGER CHATBOT 30
The fashion world is living a
revolution and Tommy Hilfiger
has joined it.
Through their Facebook Page
you can get in touch with the
Chatbot that interacts not just
by helping acquiring online but
also discuss about favorite styles
while at home or on the go.
1.YAHOO WEATHER CHATBOT 32
Don’t let the weather ruin your plans.
With the Yahoo Weather Chatbot you
can be informed of the Meteorological
conditions of any place you want to
It’s as simple as introducing an address
to get all the information regarding the
degrees, rain, wind etc.
1.ADIDAS WOMAN CHATBOT 33
Ladies, it’s your moment to work
hard and play hard.
Adidas Women offered a Chatbot on
Facebook Messenger to join the
space for workout warriors.
You can navigate through the
options to know more about the
studio, where it is, what it is,
schedule a class etc.
2.HI PONCHO CHATBOT 34
Poncho it’s a friendly Weather-
cat who talks to you through
their Chatbot on Facebook
You can provide Poncho the
days and the places from where
you want to have the weather
conditions and he will provide
you the information in a very
1.QWAZOU CHATBOT 36
Interested in Bots?
With Qwazou you can learn and be
updated to everything related to Bot
using their Chatbot on Facebook
Share it with your friends, subscribe
to updates, submit a bot, view brand
new bots… are just few of the options
you can select while navigating
through the menu.
1.KIGURUMI CHATBOT 37
Shop Onesies with this Shopify store
hooked up to a bot.
You can view the products, share or
For the final steps the user is
redirected to their Home page.
1.FLIGHT BOT CHATBOT 39
Need any information related to
flights? Well, with this Chatbot you
can get all the answers to your
questions about airports, delays,
flights, weather and more.
Just navigate through their menu and
ask whatever you need to know.
It’s easy to access their Facebook
page, open Messenger and start a
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