AirdrieNOW! TV - EDA Award Winner

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Airdrie Economic Development's innovative online "TV" station, AirdrieNOW! TV was selected the winner of the 2010 Economic Developers of Alberta Creative Innovation award for medium sized municipalities. This was AirdrieNOW! TV's second award after winning an international marketing award in 2009.

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AirdrieNOW! TV - EDA Award Winner

  1. 1. Creative Innovations AirdrieNOW! TV “Airdrie has jumped head first into the trendy world of web video” Jetvision AirdrieNOW! TV ECONOMIC DEVELOPMENT Promotes Airdrie as a place to live, work & do business using emerging technologies An interactive online video platform with leading-edge tools that goes beyond a corporate video available on our www.airdrienow.ca website Connects with local entrepreneurs, business and community leaders to produce video testimonials One of many Web 2.0 marketing tools used in the AirdrieNOW marketing campaign that is cost and time effective Videos are coordinated, produced, editted and published in-house by EcDev staff Reaching our Goals AirdrieNOW! TV is a major component Stats of our marketing campaign to promote Airdrie as a location for business start-up or relocation - 5% business licensing growth in 2009 March 2009 - April 2010 Social Media is emerging as the next wave of communications. AirdrieNOW! TV is a creative 4,100 Total Views innovation for a modern, dynamic city that embraces change. 22 local businesses profiled Powerful video testimonials from local Over 60 Videos & 3 hours of entrepreneurs and business leaders share the content city’s entrepreneurial spirit and community pride AirdrieNOW! TV exclusively available on www.AirdrieNOW.ca IEDC’s winner of the “New Media” Award for 2009* * Population less than 50,000

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