AIRTIGHT NETWORKS SOLUTIONS BRIEF© 2013 AirTight Networks, Inc. All Rights Reserved.AirTight Social Wi-Fi™ for the Retail ...
AIRTIGHT NETWORKS SOLUTIONS BRIEF© 2013 AirTight Networks, Inc. All Rights Reserved.The analytics engine provides real-tim...
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AirTight social wifi solution brief

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AirTight social wifi solution brief

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AirTight social wifi solution brief

  1. 1. AIRTIGHT NETWORKS SOLUTIONS BRIEF© 2013 AirTight Networks, Inc. All Rights Reserved.AirTight Social Wi-Fi™ for the Retail Store of the FutureWhere Clicks Meet the BricksThe retail store of the future will deliver a seamless and personalized consumer experience withomnichannel retailing to gain and sustain a competitive advantage and drive higher sales. Twotechnologies are poised to play a key role in this transition: Social media and Wi-Fi, the two de-factomodes of communication of this mobile age.AirTight Networks combines these two technologies to deliver a complete Wi-Fi solution for retailersready to move to the store of the future, today.Wi-Fi Analytics for Business IntelligenceRetailers can leverage AirTights Wi-Fi analytics to gain insight into consumer behavior, and use theintelligence to better engage with their customers.Distribution of Smart DevicesGoing beyond just providing Wi-Fi for in-store applications andguest access, AirTight Social Wi-Fi™ enables retailers to derivebusiness intelligence from real-time and historical Wi-Fi analytics,convert customers into loyal promoters via integration of socialchannels and customized Wi-Fi captive portals, and in turn, increaserevenue and brand equity.
  2. 2. AIRTIGHT NETWORKS SOLUTIONS BRIEF© 2013 AirTight Networks, Inc. All Rights Reserved.The analytics engine provides real-time and historical information such as:• Number and types of Wi-Fi devices• Number of Wi-Fi connections• Dwell time• In-store Wi-Fi activityWith AirTight’s patented location-based management, the analytics can be dissected in the context of aparticular store, brand, or franchise, for group of stores, or across the entire deployment, and can beviewed for chosen times of the day or on a daily, weekly or monthly basis. Wi-Fi analytics reports can begenerated on demand or scheduled for automatic generation and archival or delivery by email.Empowering Guest Wi-Fi with Social MediaBased on the business intelligence, retailers can integrate social media channels with AirTightscustomizable guest Wi-Fi captive portals to better engage with their customers and turn them into loyalpromoters, encourage them to opt into marketing programs, for instance, via Facebook Connect andreach out to them via geo-marketing campaigns, e.g., push coupons or special offers.è è1. Custom branded captive portal 2. Customers turn loyal promoters 3. Engage your customersAirTight Social Wi-Fi workflowStep 1. Customize the Guest Wi-Fi captive portal with your brand and integrate your social channelssuch as Facebook, Twitter, LinkedIn and Google+. On connecting to the Guest SSID, users will see yourbranded captive portal. They can then use the social channel of their choice to log in and enjoy theGuest Wi-Fi access.Step 2. You can readily implement various social payment workflows with AirTight Social Wi-Fi. Forinstance:• Sign up your Guest Wi-Fi users as a Facebook fan or a Twitter follower; or• Let them additionally spread your custom message via social media; or• Let them share special offers with their friends and drive higher sales; or• Encourage them to give you more details using Facebook Connect or other registration forumsand opt in to your on-site and online (e.g., email) marketing programs.Step 3. Finally, your Guest Wi-Fi users can be redirected to your chosen webpage, e.g., your website, anonline ordering portal, or a landing page with a special offer for your loyal promoters!For more information, please call us at +1 (877) 424 7844 or email us at info@airtightnetworks.com.

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